Digital marketing pharma
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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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AI beats best cardiologists at detecting most arrhythmias

AI beats best cardiologists at detecting most arrhythmias | Digital marketing pharma | Scoop.it
A team of researchers from Stanford University, working with cardiac monitoring company iRhythm, have created an AI algorithm that, in a small proof-of-concept trial, outperformed board-certified cardiologists at identifying various types of arrhythmias from ECGs.
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Patients Switch Doctors Based on Service, Not Just Care or Costs - Think "Text" - HealthPopuli.com

Patients Switch Doctors Based on Service, Not Just Care or Costs - Think "Text" - HealthPopuli.com | Digital marketing pharma | Scoop.it
There’s more evidence of shopping behavior among patients: there’s new data showing that patients-as-consumers switch healthcare providers not due to quality of care or costs, but because of lack of service. I discovered one key verb and feature patient-consumers expect from doctors: it’s the ability to text, for appointment reminders, alerts, treatments, and communicating with the practice. SolutionReach, in the business of patient engagement, conducted a survey among 500 consumers asking about primary care providers, communication experience and satisfaction levels. The company presented the research results in a webinar on 29 June 2017. The research was also written up in a report, The Patient=Provider Relationship Study, which mines the data for generational differences across patient cohorts by age. The first table orders the features patients told SolutionReach they want versus those they have. The highlighted areas show the greatest gaps in service, all related to texting. Here are some other key findings: Over all patients, only 32% are completely satisfied with their medical provider Due to dissatisfaction, 12% of patients say they have left their doctor’s practice, and 34% are considering leaving Generationally, 42% of Millennials are likely to switch doctors in the next couple of years; 44% of Gen X patients; and 20% of Boomers Dissatisfaction with practice logistics is driven mainly by convenient location, ease of making an appointment online or by phone, receiving reminders about upcoming appointments, and ease in getting that appointment. “Patients are not leaving because of poor quality care,” SolutionReach concluded. Poor experience is driving at least one-third of patients to seek a new provider practice. Health Populi’s Hot Points: The findings here are part of a larger growing market for retail health and healthcare, where patients, flexing consumer muscles, are feeling empowered to make more decisions on their own behalf. While cost continues to be a major factor in healthcare decision making, service levels are highly tied to communication, access, convenience and transparency. My recent take on West’s research into patient experience in healthcare reinforced this consumer demand. Note the last chart, which features data from the 2017 Temkin Experience Ratings which I’ve written about here in Health Populi. Health plans rank at the bottom, and retail, fast food, and financial services at the top. The latter create the high benchmark for customer service that legacy healthcare stakeholders — hospitals, physicians, pharma, and health insurance — are expected to meet. Remember: the last-best consumer experience people have is the benchmark against which they compare future experiences across all industries, whether banking, food, hospitality, or package delivery. If patients are paying more for healthcare, they expect that higher benchmarked experience.
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Best practices for global physician engagement and tailoring programs by country

Best practices for global physician engagement and tailoring programs by country | Digital marketing pharma | Scoop.it
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The consumerization of healthcare

The consumerization of healthcare | Digital marketing pharma | Scoop.it
Recently, I registered with the GP across the road from my flat. I’ve lived there for a year. I had put off registering beforehand due to a severe allergy..
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Inflection Point: Digital Health. Mary Meeker's report including digital health.

Inflection Point: Digital Health. Mary Meeker's report including digital health. | Digital marketing pharma | Scoop.it
Mary Meeker’s much anticipated Internet Trends report describes 2017 as a milestone year for digital health, citing an exponential rise in data fro
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The Top 7 Pharma Social Media Best Practices of 2017 | Klick Health

The Top 7 Pharma Social Media Best Practices of 2017 | Klick Health | Digital marketing pharma | Scoop.it
Your pharma social media heroes (#psmh) Brad and Spitz recently shared top line insights from this year’s “Best Practices” landscape analysis a
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Beyond the pill – moving past the hype to driving outcomes

Beyond the pill – moving past the hype to driving outcomes | Digital marketing pharma | Scoop.it
Pharma brands are converting the buzz around “beyond the pill” into tangible solutions that add value to their treatments -- what is the opportunity for your brand?
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Time to engage: How digital expands the appeal of patient engagement for pharma

Time to engage: How digital expands the appeal of patient engagement for pharma | Digital marketing pharma | Scoop.it
Adherence and outcome support commercially viable for pharma and primary care, suggests app developer Sebastian Gaede.
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loicpharma's curator insight, April 18, 6:51 AM
Time to engage: How digital expands the appeal of patient engagement for pharma
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Accenture white paper Delivering Omnichannel Now

Accenture white paper Delivering Omnichannel Now | Digital marketing pharma | Scoop.it
Delivering Omnichannel Now | Accenture
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Physicians spend half of their time face-to-face with patients, half on the computer, study finds | FierceHealthcare

Physicians spend half of their time face-to-face with patients, half on the computer, study finds | FierceHealthcare | Digital marketing pharma | Scoop.it
Doctors are splitting their time pretty evenly between face-to-face visits with patients and time on the computer. A study of 471 primary care physicians, published in Health Affairs, found physicians spent an average of 3.08 hours on office visits and 3.17 hours on what was called desktop medicine, such as typing progress notes, each day.
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Can pharma companies effectively use influencer marketing?

Can pharma companies effectively use influencer marketing? | Digital marketing pharma | Scoop.it
Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?
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Six Success Imperatives For Building A World-Class Digital Factory In Pharma

Six Success Imperatives For Building A World-Class Digital Factory In Pharma | Digital marketing pharma | Scoop.it
Digital factories—central, shared organizations that coordinate and deliver digital platforms and related services for the wider company—are here to stay. But are large pharmaceutical firms getting the most out of them? And how do you set the team up for success? Digital executives at global pharmaceutical firms need to calibrate six success factors to achieve the promised benefits of digital factories: a competitive time to market, reduced cost, and world-class digital capability.

Via Lionel Reichardt / le Pharmageek, eMedToday
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Report: Why Multichannel Pharma Is Vital To Europe, Why It Is Lagging and What Can Be Done About it.

Report: Why Multichannel Pharma Is Vital To Europe, Why It Is Lagging and What Can Be Done About it. | Digital marketing pharma | Scoop.it
In this IMS Health white paper, The Essential European Revolution, discover unique insights on the differentiators in digital maturity and multichannel readiness – key considerations for those operating a multi-channel strategy in Europe.
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Study: Electronic reminders, monitoring don’t improve adherence , results for AMI patients

Study: Electronic reminders, monitoring don’t improve adherence , results for AMI patients | Digital marketing pharma | Scoop.it
Interventions involving wireless electronic pill bottles, financial incentives and social support may not help improve compliance or clinical outcomes for patients who’ve experienced acute myocardial infarctions, according to a new study. The study, published in the Journal of the American Medical Association this week, aimed to explore the use of wireless tech and behavioral economic […]
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2017 Consumer Health Survey

2017 Consumer Health Survey | Digital marketing pharma | Scoop.it
New survey of 2,016 people provides a nuanced view into the concerns and the needs of US healthcare consumers.
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Apple is quietly working on turning your iPhone into the one-stop shop for all your medical info

Apple is quietly working on turning your iPhone into the one-stop shop for all your medical info | Digital marketing pharma | Scoop.it
Apple wants the iPhone to be the central bank for storing medical information.
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Beyond Pharma KOL Marketing: Tapping Digital Opinion Influencers

Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".
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Cancer researcher launches site to help others navigate clinical trials

Cancer researcher launches site to help others navigate clinical trials | Digital marketing pharma | Scoop.it
Tom Marsilje, who has cultivated a wide following among patients with colon cancer, said he'd like the site to be expanded for those with other conditions.
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Yelp for Health: Using the Wisdom of Crowds to Find High-Quality Hospitals | Manhattan Institute

Yelp for Health: Using the Wisdom of Crowds to Find High-Quality Hospitals | Manhattan Institute | Digital marketing pharma | Scoop.it
Online tools like ZocDoc, HealthGrades, and Yelp have become popular among people who search for information about physicians and hospitals. Yelp, one of the most widely used platforms, allows patients to rate health-care providers through a five-star rating system that can include narrative text reviews.
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Doctors of the Digital Age: How Medical Students Navigate Technology-like all of us, over reliance on online info

Doctors of the Digital Age: How Medical Students Navigate Technology-like all of us, over reliance on online info | Digital marketing pharma | Scoop.it
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Apple has a secret team working on the holy grail for treating diabetes

Apple has a super secretive initiative to develop sensors that can non-invasively and continuously monitor blood sugar levels to better treat diabetes.
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How Does Pharma Learn To Speak “Patient”? -Inspire

How Does Pharma Learn To Speak “Patient”? -Inspire | Digital marketing pharma | Scoop.it
This blog presents the e-Book "How Does Pharma Learn to Speak "Patient"? a discourse analysis of patient communication teaching readers to speak patient.
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Mobile Trends in Pharma & Healthcare Advertising 

Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trend…

Via Plus91, Rémy TESTON, Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek, Philippe Marchal
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Infographic: The physician view on patient data

Infographic: The physician view on patient data | Digital marketing pharma | Scoop.it
A WebMD survey finds that patients are more engaged when they share their own health with their doctors.
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Social Media : How Brands in the Pharmaceutical Industry Stack Up

Social Media : How Brands in the Pharmaceutical Industry Stack Up | Digital marketing pharma | Scoop.it
In this study, we’ve tracked the trends in the pharma industry. Take a look at best practices for social content publishers and social media marketers.
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Deb Nevins's curator insight, April 7, 1:18 PM
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