Think you’re too busy for social media? Think again. The fact is, if you don’t use social media, you may find yourself struggling to stay connected to customers, which in turn can lead to declining sales. And then you may find yourself not so busy any more.
You don’t have to spend hours on Twitter or Facebook to get results. What many small business owners fail to understand is that it’s not the time you put into social media that matters. It’s how smart your strategy is. Here are some proven social media strategies that will help boost your business without sucking up all your time.
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm.
Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. 2013 saw a few changes in search engine results page (SERP) format, but for the [...]
In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Who's writing all those nasty online reviews—the ones denouncing everything from defective pants to soggy veal piccata? You'll never guess, say two academics who have exhaustively researched the question.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.