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What Part of a Web Page Gets the Highest Viewership?

What Part of a Web Page Gets the Highest Viewership? | Preprint and Digital | Scoop.it
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.
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7 Vital Social Media Strategies for Small Businesses

7 Vital Social Media Strategies for Small Businesses | Preprint and Digital | Scoop.it

Think you’re too busy for social media? Think again. The fact is, if you don’t use social media, you may find yourself struggling to stay connected to customers, which in turn can lead to declining sales. And then you may find yourself not so busy any more.


You don’t have to spend hours on Twitter or Facebook to get results. What many small business owners fail to understand is that it’s not the time you put into social media that matters. It’s how smart your strategy is. Here are some proven social media strategies that will help boost your business without sucking up all your time.

 



Via Brian Yanish - MarketingHits.com
Brooke Fearn Adams's insight:

Great article on SMB approaches to social

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Disney Bets $1 Billion on Technology to Track Theme-Park Visitors

Disney Bets $1 Billion on Technology to Track Theme-Park Visitors | Preprint and Digital | Scoop.it
DIsney's MyMagic+ technology may make a trip to Disney World more magical—or creep customers out
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How much time do we spend watching TV vs. other screen? Answer is surprising.

How much time do we spend watching TV vs. other screen? Answer is surprising. | Preprint and Digital | Scoop.it
A study suggests American adults spend more combined time on smartphones, computers and tablets than television.
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Study: 61 Percent Of Mobile Callers Ready To Convert

Study: 61 Percent Of Mobile Callers Ready To Convert | Preprint and Digital | Scoop.it
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
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How Ads Online Affect Sales Offline | Social Media Today

How Ads Online Affect Sales Offline | Social Media Today | Preprint and Digital | Scoop.it
A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm.
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25 Extremely Useful Google Chrome Extensions for Designers and Developers | Design Shack

25 Extremely Useful Google Chrome Extensions for Designers and Developers | Design Shack | Preprint and Digital | Scoop.it
Reading an article entitled 25 Extremely Useful Google Chrome Extensions for Designers and Developers on Design Shack.
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5 Brands That Surprised Their Social Media Fans - Digiday

5 Brands That Surprised Their Social Media Fans - Digiday | Preprint and Digital | Scoop.it
Samsung created a cool custom phone for a Facebook fan, and Pepperidge Farm gave an enthusiastic fan a whole lot of cookies.
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How to take behavioral targeting to the next level - iMediaConnection.com

How to take behavioral targeting to the next level - iMediaConnection.com | Preprint and Digital | Scoop.it
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The Most (and Least) Effective Keywords in Email Subject Lines

The Most (and Least) Effective Keywords in Email Subject Lines | Preprint and Digital | Scoop.it
Email Marketing - Emails with the word alert in their subject lines have a higher than average open rate, whereas those with report” have a lower average lower open rate, according to a ...
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Mobile ads GPS study: How far will you drive for a deal? (infographic)

Mobile ads GPS study: How far will you drive for a deal? (infographic) | Preprint and Digital | Scoop.it
We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
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Mobile, Connected TVs Help Drive Video Consumption

Mobile, Connected TVs Help Drive Video Consumption | Preprint and Digital | Scoop.it
In an interview with eMarketer, Ran Harnevo, president of video at AOL, discusses how the rise of mobile and connected TV consumption is changing the digital video streaming landscape.
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Big Changes Are Coming To Google Search Results -- Are You Ready?

Big Changes Are Coming To Google Search Results -- Are You Ready? | Preprint and Digital | Scoop.it
Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. 2013 saw a few changes in search engine results page (SERP) format, but for the [...]
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Preprint and Digital | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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Buyer's Guide: Content Discovery and Native Advertising Tools

Buyer's Guide: Content Discovery and Native Advertising Tools | Preprint and Digital | Scoop.it
We've been saying it for years now: What's the point of creating great content if no one knows about it? While there are many ways to get the word out, new tools on the market help marketers get th...
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How Digital Time Spent Breaks Down by Device, Gender, Content Area

How Digital Time Spent Breaks Down by Device, Gender, Content Area | Preprint and Digital | Scoop.it
There are myriad ways to dissect web users’ online habits, and each breakdown uncovers greater targeting context for marketers.
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Orlando tourism's Brazilian contingent grows sharply with improved head count

Orlando tourism's Brazilian contingent grows sharply with improved head count | Preprint and Digital | Scoop.it
For the first time in almost a decade, Orlando has gotten an official tally for the number of Brazilians visiting Central Florida — and the figure is much larger than expected.
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MediaPost Publications Best Practices For Converting An RFP Into An Insertion Order 09/12/2013

Best Practices For Converting An RFP Into An Insertion Order - 09/12/2013
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Outback Steakhouse leverages mobile location to target competitors' customers - Mobile Marketer - Advertising

Outback Steakhouse leverages mobile location to target competitors' customers - Mobile Marketer - Advertising | Preprint and Digital | Scoop.it
A recent mobile campaign from Outback Steakhouse saw a 78 percent lift in the click-through rate for ads delivered to users within five miles of a competitor’s location.
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20 Outstanding Free Social Media Icon Sets for 2013

20 Outstanding Free Social Media Icon Sets for 2013 | Preprint and Digital | Scoop.it
Check out this great selection of social media icon sets for 2012--including Google+ and Pinterest Icons.
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Surprising Source of Negative Online Reviews

Surprising Source of Negative Online Reviews | Preprint and Digital | Scoop.it
Who's writing all those nasty online reviews—the ones denouncing everything from defective pants to soggy veal piccata? You'll never guess, say two academics who have exhaustively researched the question.
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The Top Ten Burning Issues in Digital

The Top Ten Burning Issues in Digital | Preprint and Digital | Scoop.it
Top ten “burning issues” in digital, based on what we at comScore have observed while providing data and analytics to more than 2,000 companies around the world
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