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IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes

IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes | Digital Marketing Nibblets | Scoop.it
The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change.

Via Maddie Grant
theWebChef's insight:

Beyond the CEO, the whole "C-Suite" should be social to interpret and intercept ideas and to innovate for the future success of the business. 

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Tom Hood's curator insight, April 28, 2013 7:17 AM

Three insights for me, 1) Social CEO = More Competitiveness (and more openness); 2) Skills identified = Skills identified by CPA Vision & Horizons 2025 Projects, "CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment"; 3) IBM is a perefect example of a "social company" from CEO to their army of employee bloggers. 

Beach Buzz Media's curator insight, April 28, 2013 4:07 PM

The change is coming quickly!

Ted Fickes's curator insight, May 20, 2013 2:45 PM

I think a CEO - or any c-suite person - can really screw up the "be social" thing but being good at online networks is probably, by now, a basic expectation for most organizations and businesses. More valuable than a good golf game, perhaps. 

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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Digital Marketing Nibblets | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
theWebChef's insight:

Interesting.

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Retailers are experiencing huge increases in mobile based buying and shopping.

Retailers are experiencing huge increases in mobile based buying and shopping. | Digital Marketing Nibblets | Scoop.it
Mobile commerce is now a part of our life. People do really shop using mobile phones and dedicated apps.  Rising adoption gives mobile application developers (Mobile commerce is now a part of our life.

Via GregThorson, Brian Spaid
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Online Retailing to Triple to Rs 500 bn in 3 Years: CRISIL

Online Retailing to Triple to Rs 500 bn in 3 Years: CRISIL | Digital Marketing Nibblets | Scoop.it

Growing at 50-55 percent annually over the next three years. That would be over 30 times the size at the end of fiscal 2008.


Via India Retailing
theWebChef's insight:

See my Pinterest board for more developments on retailing in India - http://www.pinterest.com/thewebchef/retailing-india/

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India Retailing's curator insight, February 27, 2014 7:05 AM

CRISIL Research estimates that online retailing, both direct and through marketplaces, will become a Rs 500 billion industry by 2016, 

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Measure Your Content Curation Success: A 10 Question Scorecard

Measure Your Content Curation Success: A 10 Question Scorecard | Digital Marketing Nibblets | Scoop.it

Excerpted from article on Content Marketing Institute:
"in our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation efforts?
As Joe Pulizzi writes, “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”

To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis.

1. Relevance
2. Uniqueness
3. Context
4. Adding value
5. Concise
6. Visual engagement
7. Organization
8. Efficiency
9. Tracking
10. Serendipity

Here are a few bonus tips for making the most of your use of the content curation scorecard:
- Use three-hole paper
- Scoring Binders and divider tabs
- Commit to consistency
- Make it a group effort
- Comments..."

Each element and final tips are analyzed with more information and some external links to other posts. Read full original article here:
http://contentmarketinginstitute.com/2013/06/measure-content-curation-success-scorecard/

"Content Curation Scorecard for Content Marketing Success" from Roger Parker on SlideShare:
http://www.slideshare.net/RogerParker/rcp-content-curation-checklist

 

 


Via Giuseppe Mauriello
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Trini Benito Caldés's curator insight, June 24, 2013 1:11 PM

Útil para trabajar / useful to work with it!

Stephen Dale's curator insight, June 25, 2013 6:09 AM

A usefiul measure of the 10 key parameters that define content curation.

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IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes

IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes | Digital Marketing Nibblets | Scoop.it
The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change.

Via Maddie Grant
theWebChef's insight:

Beyond the CEO, the whole "C-Suite" should be social to interpret and intercept ideas and to innovate for the future success of the business. 

more...
Tom Hood's curator insight, April 28, 2013 7:17 AM

Three insights for me, 1) Social CEO = More Competitiveness (and more openness); 2) Skills identified = Skills identified by CPA Vision & Horizons 2025 Projects, "CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment"; 3) IBM is a perefect example of a "social company" from CEO to their army of employee bloggers. 

Beach Buzz Media's curator insight, April 28, 2013 4:07 PM

The change is coming quickly!

Ted Fickes's curator insight, May 20, 2013 2:45 PM

I think a CEO - or any c-suite person - can really screw up the "be social" thing but being good at online networks is probably, by now, a basic expectation for most organizations and businesses. More valuable than a good golf game, perhaps. 

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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Digital Marketing Nibblets | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | Digital Marketing Nibblets | Scoop.it

If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....


Via Jeff Domansky
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Jeff Domansky's comment, April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment, April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment, April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?
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The Rise of the Digital CMO

The Rise of the Digital CMO | Digital Marketing Nibblets | Scoop.it

Gartner executive: What "digital CMOs" are doing differently
SUMMARY: Digitally savvy marketing chiefs will have more sway as they convince corporate officers of the revenue potential and measureability of digital marketing, writes Gartner research director Jake Sorofman, who outlines what separates the "digital CMO" from the traditional marketer in this article. "Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces ... the convergence and mutual reinforcement of social, mobile, cloud and rich information," Sorofman writes.

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Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]

Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic] | Digital Marketing Nibblets | Scoop.it

Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab. Moreover, most (88%) of those who disapprove of automatic tracking still object even if the data is used by retailers to improve the customer experience, and 44% say an opt-out (vs. opt-in) approach would make them less likely to shop with a brand. Most shoppers (64%) say in-store mobile tracking should be opt-in, though 24% say retailers should not be doing tracking at all. Below, additional key findings from the report, which was based on data from a survey of 1,042 consumers.


Via Russ Merz, Ph.D., massimo facchinetti, John van den Brink
theWebChef's insight:

Some interesting new technology including mannequins with data sharing to your mobile device from Iconeme, Ltd. http://www.pinterest.com/pin/16888567327247953/

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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Digital Marketing Nibblets | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello
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Brent Baltzer's curator insight, June 21, 2013 10:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 8:21 AM

Definitely worth knowing!

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The coming era of ‘on-demand’ marketing | McKinsey & Company

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article.
theWebChef's insight:

Three great suggestions:

1. Engage customers in manifold new ways

2. Assemble data to evaluate all touch points with the brand

3. Develop processes and skills across all functions to transform brand experiences

 

Registration required.

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | Digital Marketing Nibblets | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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Pinterest: B2B Boards That Will Dazzle Your Clients | Social Media Today

Pinterest: B2B Boards That Will Dazzle Your Clients | Social Media Today | Digital Marketing Nibblets | Scoop.it
With 48.7 million users (April 2013) and explosive growth, there's big potential even for b2b companies to establish themselves on Pinterest. Here are five rules to get you started.
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Infographic: 26 Ideas For Split Testing Your Search Ads

Infographic: 26 Ideas For Split Testing Your Search Ads | Digital Marketing Nibblets | Scoop.it

If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best.

Feeling like you’re out of ideas of what to test next? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider:

Read More: http://searchengineland.com/infographic-26-ideas-for-split-testing-your-search-ads-155821

 

 


Via Igniva Solutions
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