Digital Marketing News
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Digital Marketing News
Digital Marketing as the practice of promoting products and services using digital distribution channels, reaching targeted consumers, building iterative relationship with those consumers, and having the ability to produce measurable results
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Outbound Link Penalty: Types And Methods To Fix Them

Outbound Link Penalty: Types And Methods To Fix Them | Digital Marketing News | Scoop.it
Google is notorious about its penalty regime, and when it comes to penalty due to outbound links, they are cruel. If your website carries some irrelevant or spammy links pointing towards other websites, you could be under Google penalty.
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5 Ingredients Your Digital Marketing Campaign Can't Rise Without

5 Ingredients Your Digital Marketing Campaign Can't Rise Without | Digital Marketing News | Scoop.it
Over the years, online businesses have invested a considerable amount of budget and time to remain competitive in an increasingly digital economy. They leveraged a number of digital platforms for business promotion and became brilliantly successful in conveying the right message to the right...
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How To Generate Quality Leads With Social Media Marketing?

How To Generate Quality Leads With Social Media Marketing? | Digital Marketing News | Scoop.it
For digital marketers, social media is a vital tool that they use to engage customers and build relationship with prospects. These social platforms are now more than a podium to share posts, tweets and updates. If used tactically, social platforms can generate more leads and close more sales.
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6 YouTube Optimization Strategies For Marketers

6 YouTube Optimization Strategies For Marketers | Digital Marketing News | Scoop.it
. Statistics says that 100 hours of videos are uploaded every minute on YouTube, and the website receives over 5 billion views on a daily basis. This is the reason why businesses and Enterprise of all size and capacity strive to utilize this platform for getting more target audience. YouTube optimization is the only way to promote videos among your target audience.
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Google Explains How It Handles Tabbed Content

Google Explains How It Handles Tabbed Content | Digital Marketing News | Scoop.it
Ever since Google hinted roll out of Mobile First Index, webmasters raised their concerns about tabbed content on twitter a few times. In response to the query, Googler Garry Illyes said that there should be no issue with the content being devalued on mobile.
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Ways To Build A Massive Email Subscribers List

Ways To Build A Massive Email Subscribers List | Digital Marketing News | Scoop.it
Unless you know the people who are interested in your service, your campaign will remain futile. Emailing unknown people put your campaign at the risk, as anonymous mails are mostly ended up in the junk folder.
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Twitter Marketing Gets Better With Two New Direct Messaging Features

Twitter Marketing Gets Better With Two New Direct Messaging Features | Digital Marketing News | Scoop.it
Now, whenever some begins a conversation with your brand or business via direct message, you can greet them with a warm welcome message. You can set the welcome message in your Twitter support settings page.
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75% Of Internet Searches In 2017 Will Come Via Mobile Search: Report

75% Of Internet Searches In 2017 Will Come Via Mobile Search: Report | Digital Marketing News | Scoop.it
The report indicates that 75% total internet use in 2017 will come from mobile devices. These numbers are higher than the mobile usage reported this year so far. The stats are based on the data made available from media buying agency Zenith.
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Mobile Search Surpasses Desktop Search By Over 50% : Google

Mobile Search Surpasses Desktop Search By Over 50% :  Google | Digital Marketing News | Scoop.it
Search conglomerate Google recently unfolded a study that says around 50% of people search only on a smartphone. The company added that now the number of people searching Google via smartphone more than ever before.
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Only 12% Experienced Improvement Post Google Penguin 4.0

Only 12% Experienced Improvement Post Google Penguin 4.0 | Digital Marketing News | Scoop.it
After almost a week of ruckus, SEOs are finally coming out with their own versions of how the algorithm impacted the results. SERoundtable reports that there was minimal impact seen by the SEO community after the recoveries processed.
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Is Disavow No More A Necessity With Penguin 4.0 Update?

Is Disavow No More A Necessity With Penguin 4.0 Update? | Digital Marketing News | Scoop.it
We have already discussed Penguin 4.0 Update at length since its roll out on 23rd of this month. To recall, the update is running in real time, and a granular one. Being a real time update, Penguin 4.0 Update is now a part of Google's core search algorithm, just like Panda. Granularity means it...
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Google Penguin 4.0 Is Live Now: Real Time & More Granular

Google Penguin 4.0 Is Live Now: Real Time & More Granular | Digital Marketing News | Scoop.it
Google has confirmed the Penguin 4.0 roll out on the Google webmaster blog. The blog indicates that this is the last Penguin algorithm update. According to Google, Penguin is now a real-time signal processed within its core search algorithm.
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Digital Marketing News

Digital Marketing News | Digital Marketing News | Scoop.it
Digital marketing news to help readers easily understand how tech affects the way they live.
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WhatsApp Brings Live Video Streaming Feature to User

WhatsApp Brings Live Video Streaming Feature to User | Digital Marketing News | Scoop.it
The feature is currently being tested for Android beta users. The new mechanism will enable users to watch shared videos on the platform while they're being downloaded in the background. The feature is expected to go live as soon testing ends.
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Powerful Email Marketing Strategies To Increase Click Through Rate

Powerful Email Marketing Strategies To Increase Click Through Rate | Digital Marketing News | Scoop.it
Many a times, marketers find that their email marketing campaigns failed to find the traction the expected. Most often they claim that despite a well-managed email marketing campaign, they receive disappointing click through rate.
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Bing Will Not Switch To Mobile First Index

Bing Will Not Switch To Mobile First Index | Digital Marketing News | Scoop.it
An official from Bing said that the company has no plans to roll out a Bing mobile first index. They will continue with desktop-first index. That means, Bing will continue to index the desktop version of a webpage, and not the mobile version of the page for fetching ranking signals.
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Mobile First Index : How Google Describes It All?

Mobile First Index :  How Google Describes It All? | Digital Marketing News | Scoop.it
Google released a document on upcoming Mobile First Indexing change that Google has already started rolling out. With the update, Google sets to prioritize the indexing of mobile websites over desktop websites. That means, now onward, mobile websites will be considered first for ranking signals by the search giant.
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Sensing Mobile Search Growth, Google Implements Mobile First Indexing

Sensing Mobile Search Growth, Google Implements Mobile First Indexing | Digital Marketing News | Scoop.it
Now, Google has begun testing this experiment where it will primarily consider mobile version of a website for ranking signals, and automatically fall back on the desktop version if no mobile version is available. The makeshift aims at giving preferential treatment to mobile content when deciding how to rank results.
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5 PPC Management Basics Every Advertiser Should Know

5 PPC Management Basics Every Advertiser Should Know | Digital Marketing News | Scoop.it
A service or product is meant for specific consumers who are located around certain geographical boundaries. They are likely to be your target customers. A campaign planning should start here. Start marking the locations where you can find most of your buyers.
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6 SEO Myths That Should Be Debunked Now

6 SEO Myths That Should Be Debunked Now | Digital Marketing News | Scoop.it
Though digital marketing has blatantly replaced the existing practices of SEO, you shouldn't underestimate it being a forgotten hero. Search Engine Optimization is still an important component of your online marketing campaign. Don't easily trust those prevailing myths surrounding SEO.
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SMS Marketing Using iOS 10: Things To Know

SMS Marketing Using iOS 10: Things To Know | Digital Marketing News | Scoop.it
This article specially covers the topic how text message marketing can be rationalized using iPhone running latest iOS 10 OS. Since hyperlinks are crucial to SMS marketing, it's worth watching how iOS 10 treats hyperlinks within the message.
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Google AdWords Editor v11.6 Gets Gmail Ad Templates And More

Google AdWords Editor v11.6 Gets Gmail Ad Templates And More | Digital Marketing News | Scoop.it
Google has recently announced a slew of new features in its latest AdWords Editor v11.6. Some of the brand new features added to the version 11.6 include device bid adjustments, two Gmail ad templates, universal app campaigns, scheduled downloads, and improvements to advanced search. These...
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Link Building After Penguin 4.0 Update: Link Quality Still Matters

Link Building After Penguin 4.0 Update: Link Quality Still Matters | Digital Marketing News | Scoop.it
Post Penguin, Link building is all about adding quality and relevant links to your site that improve and enrich your readers' experience. Spammy directory listings and link farms are now of no value at all.
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Google Has Launched Cross Device Retargeting For Marketers

Google Has Launched Cross Device Retargeting For Marketers | Digital Marketing News | Scoop.it
The cross device retargeting feature, however, will be limited to the signed-in users. Until now, Google mainly focused on solving the attribution problem of tracking conversion activity that span across several devices with metrics and reporting.
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Google Mobile Search Results Showing Images Snippets

Google Mobile Search Results Showing Images Snippets | Digital Marketing News | Scoop.it
The features was under testing back in August 2016 and also earlier in December 2014. Finally, it is available to all mobile searchers. Following are the screenshots showing the images in search result snippets.
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