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12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing | Digital Marketing News | Scoop.it
Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
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Reasons To Hire Social Media Agency For Online Marketing - Promotion World (press release)

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Reasons To Hire Social Media Agency For Online Marketing
Promotion World (press release)
The internet has captured the modern generation today and it is impossible for the modern individual to live a life without an internet connection.
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How brands are embracing big social data

How brands are embracing big social data | Digital Marketing News | Scoop.it

As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing


Via Luca Naso
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Luca Naso's curator insight, September 16, 2013 3:22 AM

The key is not to try and hijack the conversation, but rather to contribute to it. 


The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.

Muhammad Isa Ismail's curator insight, February 7, 7:15 PM

Brand has to stand out from their crowd…be different !!!

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6 Places You Can Look for Online Marketing Help - Business 2 Community

6 Places You Can Look for Online Marketing Help - Business 2 Community | Digital Marketing News | Scoop.it
6 Places You Can Look for Online Marketing Help Business 2 Community When we talk to small businesses and nonprofits about online marketing, one of the things we hear all the time is that people just don't know where to turn when they're in need of...
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Study: 58% of Millennial Buyers Look Online First - Modern Distribution Management (blog)

Study: 58% of Millennial Buyers Look Online First - Modern Distribution Management (blog) | Digital Marketing News | Scoop.it
Study: 58% of Millennial Buyers Look Online First Modern Distribution Management (blog) Millennials have less knowledge of their companies' preferred suppliers and rely more heavily on the Internet when making purchasing decisions than prior...
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How to measure the ROI big data brings to your business

How to measure the ROI big data brings to your business | Digital Marketing News | Scoop.it
As businesses start to implement big data platforms, a common problem is figuring out how to measure the return on investment. MapR's Michele...

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Luca Naso's curator insight, August 28, 2013 5:57 AM

Before investing in a Big Data tool or project, business managers need to decide which questions they would like Big Data to answer.


The types of questions business leaders want answered generally fall into one of four categories:

1. Performance Management (to answer pre-determined questions)

2. Data Exploration (questions for new insights)

3. Social Analytics (know your customer)

4. Decision Science (to query the community)

Masanet's curator insight, August 29, 2013 4:09 AM

Before investing in a big data tool or personnel, they need to decide which questions or problems they would like big data to solve. This criteria will then determine which big data strategy businesses should incorporate and determine how the success of big data is measured.