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New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads | TechCrunch

New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads | TechCrunch | digital marketing | Scoop.it
Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year: it has introduced keyword targeting to the platform.
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The Mobile-Only Strategy Imperative

The Mobile-Only Strategy Imperative | digital marketing | Scoop.it
How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using...
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Some might say that brands who are too slow to react to the mobile trend leave openings for mobile-only competitors to come in and eat their cake. 

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Best practices for mobile email design

Best practices for mobile email design | digital marketing | Scoop.it
The web is going mobile, and so are emails. One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone.
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Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority

Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority | digital marketing | Scoop.it
Google recently announced that they will be testing incorporating Gmail into their search results.
Sometimes the best answer to your question isn’t available on the public...
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LinkedIn takes interest in Pinterest with 'LinkedIn Today' page

LinkedIn takes interest in Pinterest with 'LinkedIn Today' page | digital marketing | Scoop.it
LinkedIn has added more Pinterest-like features, allowing users to share, comment, or save shared content on its new "LinkedIn Today" page.
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Couch Commerce: How Tablet Shoppers are Changing Online Sales | Monetate

Couch Commerce: How Tablet Shoppers are Changing Online Sales | Monetate | digital marketing | Scoop.it

Between 2012 and 2016, worldwide iPad sales are expected to increase 132 percent, while Android sales are estimated to grow twice as fast. 

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Where did Google Make Their Money in 2011? [Infographic] - How-To Geek

Where did Google Make Their Money in 2011? [Infographic] - How-To Geek | digital marketing | Scoop.it

Google's 2011 revenues broken down by industry and brands. 

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Wooshii | Professional Video Production Company | Online Video Advertising

Wooshii | Professional Video Production Company | Online Video Advertising | digital marketing | Scoop.it

A great platform for anyone looking to produce affordable motion graphics. 

 

Professional video production company and online video advertising from Wooshii - Get access to 1000's of video creatives today!

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Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] | digital marketing | Scoop.it
Could Pinterest be the silver bullet for retailers on social media? This infographic explains why Pinterest users are such good consumers.
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Best Job | P&G London 2012 Olympic Games Film

Being a mom is the hardest job in the world. But it's also the best. This Procter & Gamble commercial honors everything that all moms do to help their childr...
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LinkedIn Rolls Out New Targeted Follower Tools For Marketers

LinkedIn Rolls Out New Targeted Follower Tools For Marketers | digital marketing | Scoop.it

This is massive for B2B marketers! Advertisers get a couple of new social media weapons.

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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | digital marketing | Scoop.it
Want to know how to get your brand's campaign to go viral? Here are a few great insights to consider.
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The Evolution of Facebook for Brands

The Evolution of Facebook for Brands | digital marketing | Scoop.it
Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay.
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Social data is the honey badger of personalisation

Social data is the honey badger of personalisation | digital marketing | Scoop.it
It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!)
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8 Things Remarkably Successful People Do

8 Things Remarkably Successful People Do | digital marketing | Scoop.it
The most successful people in business work differently. See what they do--and why it works.
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Social media demographics 2012: 24 sites including Twitter, Facebook, and LinkedIn

Social media demographics 2012: 24 sites including Twitter, Facebook, and LinkedIn | digital marketing | Scoop.it
If you ever wanted to know the age and sex of social media users on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, Hacker News, Slashdot, Github, Stack Overflow, Orkut, Quora, WordPress.co...
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How Google Is Killing Organic Search

How Google Is Killing Organic Search | digital marketing | Scoop.it
If your business depends on customers finding you in search results, you're in trouble--and it's likely to get worse.
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Google Search As You Type gives retailer websites instant search

Google Search As You Type gives retailer websites instant search | digital marketing | Scoop.it
Google's search engine and its almighty Omnibox in Chrome have given the public instant search capabilities for some time, and now Google's sharing...
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Project Re: Brief by Google

Project Re: Brief by Google | digital marketing | Scoop.it
Project Re: Brief is an advertising experiment that has brought back some of the most iconic ads in history (Coca-Cola's 'Hilltop', Volvo's 'Drive it like you hate it', Avis's 'We try harder', and Alka-Seltzer's 'I can't believe i ate the whole...
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E-Tailer Customization: What’s Convenient and What’s Just Plain Creepy

E-Tailer Customization: What’s Convenient and What’s Just Plain Creepy | digital marketing | Scoop.it
Online retailers are turning to a handful of specialty companies to help them analyze customer data and segment their audiences for special treatment.
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5 blunders your brand is making on Facebook Timeline - iMediaConnection.com

5 blunders your brand is making on Facebook Timeline - iMediaConnection.com | digital marketing | Scoop.it

Facebook's new mandatory Timeline provides brands with significant opportunities to increase their social engagement. Iconic and trusted organizations are already tapping into Timeline's enhanced functionalities -- and reaping the benefits.

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Nike’s new RSVP system lets consumers reserve products with just a Tweet

Nike’s new RSVP system lets consumers reserve products with just a Tweet | digital marketing | Scoop.it
Read 'Nike's new RSVP system lets consumers reserve products with just a Tweet' on Digital Trends. Nike is allowing Twitter users to RSVP via the social...
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How Marketing Executives Are Adapting To Online Tools [INFOGRAPHIC]

How Marketing Executives Are Adapting To Online Tools [INFOGRAPHIC] | digital marketing | Scoop.it

Despite the growing collection of Internet marketing tools available, company home pages and email marketing remain the two most utilized by marketing executives. 

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Dachis Group’s Advocate Insight Finds A Brand’s Most Valuable Fans

Dachis Group’s Advocate Insight Finds A Brand’s Most Valuable Fans | digital marketing | Scoop.it
There may be millions of people or more following and commenting on a brand, but how can it find the ones worth reaching out to? That's the question that Dachis Group is trying to answer with a new product called Advocate Insight.
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