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Digital Marketing Miscellany
Anything that helps to get the digital marketing message across
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The Need For Marketing Integration - The Defense Rests | Social Media Today

The Need For Marketing Integration - The Defense Rests | Social Media Today | Digital Marketing Miscellany | Scoop.it
Another survey reveals the seemingly never ending chasm that is the art of marketing integration.In these proverbial hallowed halls (and other hallowed spaces) I have put pen to paper on numerous occasions about the word "integration" and in...
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Consumers, Marketers Disagree on Effective Ads - eMarketer

Consumers, Marketers Disagree on Effective Ads - eMarketer | Digital Marketing Miscellany | Scoop.it

Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping.

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Four key steps to achieving relevance in email marketing

Four key steps to achieving relevance in email marketing | Digital Marketing Miscellany | Scoop.it
Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.
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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads | Digital Marketing Miscellany | Scoop.it
Learn why LinkedIn ads might be a better ad spend than your typical PPC expenditures.
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8 Dangerous (But Common) Misconceptions About Email Marketing

8 Dangerous (But Common) Misconceptions About Email Marketing | Digital Marketing Miscellany | Scoop.it
Read through some of the most common misconceptions about email marketing, and learn why they're just not true.
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Six types of clicks that Google gets paid less for « Traffick: The Business of Search

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3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog

3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog | Digital Marketing Miscellany | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
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Making your ads viewable is only half the battle

Making your ads viewable is only half the battle | Digital Marketing Miscellany | Scoop.it
With online advertising in the throes of a full-fledged panic about ad viewability, marketers are turning to native advertising and branded content as digital Xanax to alleviate their stress.
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Creative testing for PPC marketers continued

Creative testing for PPC marketers continued | Digital Marketing Miscellany | Scoop.it
From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test.
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Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action | Digital Marketing Miscellany | Scoop.it
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.
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4 Critical Phases of Email Marketing Automation (infographic)

4 Critical Phases of Email Marketing Automation (infographic) | Digital Marketing Miscellany | Scoop.it

A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of maintenance and supervision and produces results with little actual effort from its operators beyond its initial setup. And what’s more, it’s not this long, drawn out, manual experience each and every time you want to send out an individual mailing. You just set things up and it just hits the ground running, pretty much on its own.

 

What? That’s not been your experience? You’re doing what? Oh! Perhaps you haven’t been getting the most out of your email marketing machine. Perhaps you haven’t been apprised of the benefits of automation.


Via donhornsby, John van den Brink, Robin Martin
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3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog

3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog | Digital Marketing Miscellany | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
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11 gorgeous examples of responsive design

11 gorgeous examples of responsive design | Digital Marketing Miscellany | Scoop.it
Responsive design has been a hot topic on the Econsultancy blog lately, and is obviously something that will become more important as we move into 2013.
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Email: It's a Love/Hate Thing [INFOGRAPHIC]

Email: It's a Love/Hate Thing [INFOGRAPHIC] | Digital Marketing Miscellany | Scoop.it
This infographic explores our complicated relationship email -- that digital tool that can be of great utility but also prove too hard to ignore.
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Brands that don’t listen, don’t compete

Brands that don’t listen, don’t compete | Digital Marketing Miscellany | Scoop.it
You may have seen our recently published Social Trends Report which featured some of the great takeaways from our Social Summit 2012 event.
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Three secrets of experienced email marketers

Three secrets of experienced email marketers | Digital Marketing Miscellany | Scoop.it
There are hundreds of tips experienced email marketers can give you. In this blog I’ll share three that you may not have heard before.
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Why more marketers need to think about responsive email design

Why more marketers need to think about responsive email design | Digital Marketing Miscellany | Scoop.it
The growth of mobile has been a game changer for the world of email marketing.
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Pain Relief: Your Prescription for Highly Effective Online Marketing | Social Media Today

Pain Relief: Your Prescription for Highly Effective Online Marketing | Social Media Today | Digital Marketing Miscellany | Scoop.it
What's the Point?The point of content marketing is to deliver useful information to engage a prospect and, at some point in the cycle, foster brand loyalty and (of course) drive sales.Unfortunately, the ambition to create a robust and steady stream...
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Digital Marketing Miscellany | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?
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How to Increase Your Blog and Website Sales Conversion Rate with A/B Split Testing | Jeffbullas's Blog

How to Increase Your Blog and Website Sales Conversion Rate with A/B Split Testing | Jeffbullas's Blog | Digital Marketing Miscellany | Scoop.it
A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising.
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The dos and don'ts of email segmentation

The dos and don'ts of email segmentation | Digital Marketing Miscellany | Scoop.it
Segmentation is an important part of any successful email marketing effort, particularly as consumers are coming to expect brands to send them personalised correspondence.
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7 Tenets for Branded Content Creators - Mashable

7 Tenets for Branded Content Creators - Mashable | Digital Marketing Miscellany | Scoop.it
7 Tenets for Branded Content CreatorsMashableJoe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand.
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3 Warning Signs That Your Marketing Campaign Will Fail | Social Media Today

3 Warning Signs That Your Marketing Campaign Will Fail | Social Media Today | Digital Marketing Miscellany | Scoop.it
Launching a new marketing campaign is like conducting an orchestra.You need to carefully plan and organize every move in sequence. Each step builds on the last.
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