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Social Media And The History Of Influence [INFOGRAPHIC]

Social Media And The History Of Influence [INFOGRAPHIC] | Digital Marketing Matters | Scoop.it
Social Media And The History Of Influence [INFOGRAPHIC]...

 

This infographic from Crowdtap takes a closer look at why tapping peer influence is key for marketing success.


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Digital Marketing Matters
Online Trends, Tips and Ideas for Business Marketing
Curated by Maryn Williams
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Rescooped by Maryn Williams from Mobile Marketing | News Updates
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Mobile Marketing Best Practices

Mobile Marketing Best Practices | Digital Marketing Matters | Scoop.it

With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site.


Via Level343
Maryn Williams's insight:

This is truer now than ever before. Google thinks for us and we expect all websites to think for us too!

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Level343's curator insight, July 9, 7:08 PM
Make it easy for your reader

Write in concise, plain language and always ensure that your content is focused on the benefit to the user, rather than your own. 

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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Digital Marketing Matters | Scoop.it
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
Maryn Williams's insight:

I know that Big Brother is watching us but am continually amazed at how that information can be used.  These technologies use meta data to create a fingerprint of our likes and needs to target specific advertising to us. In response maybe we should act in a manner conflicting with our norm but then we would probably be identifies as mentally unstable and tracked even more.  GEEZ!  Mind Control is the new frontier!!!

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The Definitive Guide to Using Google+ for Building Links & Outreach - Search Engine Journal

The Definitive Guide to Using Google+ for Building Links & Outreach - Search Engine Journal | Digital Marketing Matters | Scoop.it
Search Engine Journal
The Definitive Guide to Using Google+ for Building Links & Outreach
Search Engine Journal
Circles are a defining feature of Google+ and work well for organizing your outreach efforts.
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Five Cool Photo Tools on Google+ - Sci-Tech Today

Five Cool Photo Tools on Google+ - Sci-Tech Today | Digital Marketing Matters | Scoop.it
Five Cool Photo Tools on Google+
Sci-Tech Today
There are a raft of cool photo features that make the Google+ social network worth checking out. Use it to store, edit and share your images.
Maryn Williams's insight:

Google+ photo and editing tools alone make it worth the switch. I am going to make some GIFs!

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Marketers Plan to Kick Social Media Investment Up a Notch; Facebook and ... - Marketing Pilgrim

Marketers Plan to Kick Social Media Investment Up a Notch; Facebook and ... - Marketing Pilgrim | Digital Marketing Matters | Scoop.it
Marketing Pilgrim
Marketers Plan to Kick Social Media Investment Up a Notch; Facebook and ...
Marketing Pilgrim
Are you planning on increasing or decreasing your social media investment in the next 12 months?
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10 David Ogilvy Quotes that Could Revolutionize Your Blogging : @ProBlogger

10 David Ogilvy Quotes that Could Revolutionize Your Blogging : @ProBlogger | Digital Marketing Matters | Scoop.it
This week, I've been reading The King of Madison Avenue—an interesting biography of ad man David Ogilvy (aff). I've always ...
Maryn Williams's insight:

The original Mad Men speaks

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How Google Plus Is Leading The Human Media Movement [Episode #71] - Successful Women Talk

How Google Plus Is Leading The Human Media Movement [Episode #71] - Successful Women Talk | Digital Marketing Matters | Scoop.it
There's no better way to connect to your online customers than video. Learn how to leverage Google Plus Hangouts to grow your business and get raving fans.
Maryn Williams's insight:

If you are not using Google+ yet, I recommend that you get comfortable with it because Google has put together a great platform for connecting with people.

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NETWORKS - Niche Social Networks: New Players, Platforms & Their Success

NETWORKS - Niche Social Networks: New Players, Platforms & Their Success | Digital Marketing Matters | Scoop.it
Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match.

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NETWORKS - 10 Hot Social Networks to Watch

NETWORKS - 10 Hot Social Networks to Watch | Digital Marketing Matters | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.
Maryn Williams's insight:

The major social networks are crowded and sometimes just do not meet our needs.  Will these niche networks reassemble us in to easier to find targets for ads?

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Off-Page SEO in 2013

Off-Page SEO in 2013 | Digital Marketing Matters | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello, David Duncan
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Jimmy Lecours's curator insight, June 14, 2013 9:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

Nick Mortel's curator insight, June 21, 2013 8:01 AM

add your insight...

UniqueWebsites's comment, July 18, 2013 5:32 AM
The report says that social signals are "not really a factor that Google will most likely focus on" - however I understood that Google already draws reviews from different review sites into its Google Places (now Google+) data; my Google Webmaster tools shows links from Pinterest. I would expect Social Signals (obviously including goolge+) to be factored into the algorithm - although I'm not an expert SEO so I can't say with authority.
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Using Social Media to Build Links

Using Social Media to Build Links | Digital Marketing Matters | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello, David Duncan
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Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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Best Blogging Tips From 10 Super Bloggers | Sanera Camp

Best Blogging Tips From 10 Super Bloggers | Sanera Camp | Digital Marketing Matters | Scoop.it
Want to hear 10 Super Bloggers' advice about blogging?
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A Multichannel Marketing Roadmap: Messaging Strategy and Campaign Design | Fifth Gear Analytics

A Multichannel Marketing Roadmap: Messaging Strategy and Campaign Design | Fifth Gear Analytics | Digital Marketing Matters | Scoop.it
Forget about managing your relationship with your customer. Today she manages the relationship with you! This new fact becomes real in every dialogue or customer interaction you have.
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Free Digital Marketing Whitepapers - Website Conversion | WSI

Free Digital Marketing Whitepapers - Website Conversion | WSI | Digital Marketing Matters | Scoop.it
Learn about the power of conversion and use it to get better results from your digital campaigns in this completely free whitepaper!
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Online Reputation Management: How Essential is it to Your Online Image? - Wall Street Journal

Online Reputation Management: How Essential is it to Your Online Image? - Wall Street Journal | Digital Marketing Matters | Scoop.it
Online Reputation Management: How Essential is it to Your Online Image?
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5 things to know about Pinterest - Salon

5 things to know about Pinterest - Salon | Digital Marketing Matters | Scoop.it
Salon
5 things to know about Pinterest
Salon
Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore.
Maryn Williams's insight:

Love Pinterest!!!

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Social Media Use By Older Americans Has Nearly Tripled Since ...

Social Media Use By Older Americans Has Nearly Tripled Since ... | Digital Marketing Matters | Scoop.it
The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with ages 18 to 29 while the 65 and older group saw ...
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LinkedIn or Google+:Which Is Best for B2B Marketers - EContent (press release)

LinkedIn or Google+:Which Is Best for B2B Marketers - EContent (press release) | Digital Marketing Matters | Scoop.it
LinkedIn or Google+:Which Is Best for B2B Marketers EContent (press release) For some time, Facebook, Twitter, and LinkedIn have been the "big three" of social media, but a new and very powerful player -- Google+ -- has changed the social media...
Maryn Williams's insight:

There are some definite advantages offered by Google+ primarily in searchability.  Did you know that Google+ has 343 million active users; LinkedIn has 225 million?  The users are different, though soas a B2B marketer you must consider demographic and branding approaches when creating your strategy.

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How to Identify Quality Websites With Raven

How to Identify Quality Websites With Raven | Digital Marketing Matters | Scoop.it
When you’re building links (or as I like to call it, marketing our website), quality is everything.
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HEALTH CARE - Online Health Communities (OHC) work

HEALTH CARE - Online Health Communities (OHC) work | Digital Marketing Matters | Scoop.it

According the the Journal of Medical Internet Research “OHCs are a powerful tool to address some of the challenges chronic care faces today. OHCs help to facilitate communication among... [[ This is a content summary only.


Via Olivier Delannoy
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eMedToday's curator insight, July 5, 2013 8:37 PM

OHC are powerful tools for Pharmas, however, few are involved.

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Warning: Big brother has eyes on social media - StandardNet

Warning: Big brother has eyes on social media - StandardNet | Digital Marketing Matters | Scoop.it
Warning: Big brother has eyes on social media
StandardNet
It didn't take long for Twitter users to make light of the shocking news that the NSA monitors social media sites, combing the billions of updates for data related to national security.
Maryn Williams's insight:

Is it a scandal?  Is it just the new era of no privacy?  Is it over reach by a government who protects us from ourselves?  What is your take on the NSA situation?

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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | Digital Marketing Matters | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


Via Lauren Moss, David Duncan
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Bart van Maanen's curator insight, June 5, 2013 6:11 AM

Een nogal indrukwekkende lijst, maar waard om te bekijken.

David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)
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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Digital Marketing Matters | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort.
Maryn Williams's insight:

Tend to agree - Auto post for pages; engage on Twitter and create authority on Google+

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5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner

5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner | Digital Marketing Matters | Scoop.it
Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.

Via David Duncan
Maryn Williams's insight:

There’s no such thing as social or mobile anymore. There’s just social and mobile.  Today, about 40% of all Internet activity happens via mobile devices.

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David Duncan's curator insight, June 5, 2013 6:38 AM

With the growth in the use of mobile devices these ideas can help you to connect with prospects

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How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC] | Tnooz

How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC] | Tnooz | Digital Marketing Matters | Scoop.it
Perhaps some parts of the industry continue to struggle with how to monetise all this social media malarkey, but that doesn't stop consumers from embracing it. (How much do travellers love social media?
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