Digital Marketing, Marketing Communications and Social Media Marketing
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Digital Marketing, Marketing Communications and Social Media Marketing
Curative content based on the digital marketing world
Curated by OMP Digital
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Nestle mocks Apple in 'confectionary perfectionary' KitKat 4.4 ad

Nestle mocks Apple in 'confectionary perfectionary' KitKat 4.4 ad | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
Nestle mocks Apple in 'confectionary perfectionary' KitKat 4.4 ad Digital Trends No sooner had Google announced KitKat 4.4 as the name of the next version of its Android OS than Nestle rolled out an ad promoting the tie-up, and a pretty...
OMP Digital's insight:

So the new Google Android OS shall be called KitKat! Does it give you a craving? Even when you know you shouldn't?

 

 

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Google Glass gets augmented reality sightseeing app

Google Glass gets augmented reality sightseeing app | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it

Google Glass can now serve as an automated tour guide with the help of a new augmented reality app from a little-known start-up.

OMP Digital's insight:

This seems to be a very clever additional app.

 

The little start up uses the augmented reality aspect to create a virtual tour guide for the user.

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The Next Big Ad War: Netflix vs. Hulu vs. Amazon

The Next Big Ad War: Netflix vs. Hulu vs. Amazon | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
netflix, hulu and amazon prime are bound to have a full-fledged ad war soon enough. (RT @adage: Is Netflix vs. Hulu vs. Amazon the Next Big Ad War?
OMP Digital's insight:
Not that recent but with the rise of fibre optic broadband, heading to your local film store will be a thing of the past...
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Twitter Co-Founder: Facebook Should Charge Users For Ad-Free Version

Twitter Co-Founder: Facebook Should Charge Users For Ad-Free Version | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
Twitter co-founder Biz Stone says Facebook should introduce a premium option that lets users pay to get rid of ads.
OMP Digital's insight:

In a world where any smal peice of a page appears to be a markering campaign or a subtle hidden away message.

 

Would you feel comfortable in paying to receive a Facebook with no advertsements? or would you prefer hashtag after hashtag of company information?

 

Social Media is an important part of the extended marketing mix, use it wisely and brand recognition and consumer identity will show!

 

 

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Sony unveils latest attempt at an Android SmartWatch

Sony unveils latest attempt at an Android SmartWatch | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
OMP Digital's insight:

It has been on everybody's lips over the past few months, but it is not Apple creating wearable technology, it's Sony!!

 

A 1.6-inch 220-by-176 pixel display on the device, which runs Android 4.0 and uses Bluetooth 3.0 for connectivity and already Sony are lining up to add to the 200+ apps they currently have.

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What the NHS can learn about integration from the voluntary sector

Charities have been involved in providing and improving health and wellbeing services since well before the creation of the NHS, writes Lisa Weaks
OMP Digital's insight:

The voluntary sector could provide some useful intelligence about how to integrate care.

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Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 | Digital - Advertising Age

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 | Digital - Advertising Age | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
OMP Digital's insight:

Mobile Marketing Industry to Employ 1.4 Million In 2015 http://t.co/obVHX17upf

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How ‘Social Intelligence’ Can Guide Decisions

How ‘Social Intelligence’ Can Guide Decisions | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it



OMP Digital's insight:

marketers have been first movers in social media, tapping into it for insights on how consumers think and behave, by offering decision makers rich real-time data, social media is giving some companies fresh strategic insight.

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Could corporations using big data and the likes on Amazon’s cloud jumpstart the energy data market

Could corporations using big data and the likes on Amazon’s cloud jumpstart the energy data market | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it

Cloud computing platforms, including Amazon EC2, are powering a new market in energy data services. There are some technology advances that spawn entire new industries. For all the hype, and all the definitional vagueness, cloud computing is one such advance. From gaming to advertising to medical diagnostics, cloud computing is giving start-ups the access to network infrastructure they need to get off the ground and support a sustainable business. In the process, it’s also giving whole markets the opportunity to shift in new directions; markets like the energy industry, and specifically energy data management.

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Twitter Makes More Mobile Ad Revenue Than Apple, Facebook -- eMarketer

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook -- eMarketer | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook...
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The Psychology of Home: Why Where You Live Means So Much

The Psychology of Home: Why Where You Live Means So Much | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
There's a reason why the first thing we often ask someone when we meet them, right after we learn their name, is "where's home for you?
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Facebook Allows Contests Without Apps

Facebook Allows Contests Without Apps | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
OMP Digital's insight:
Social media marketing easier. Please Facebook stop using so many adds!!
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Drync Is the Shazam for Wine

Drync Is the Shazam for Wine | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
Ever tried a good wine, studiously made a note of it, then weren't able to find that bottle anywhere? Drync, a new iOS app, can help.
OMP Digital's insight:

Well we do like a glass of red wine every now and again.

 

The problem lies that when you have that memorable bottle it is almost impossible to find and experience it again... unless you go back to the resturant that is!

 

Drync provides those vintners with a broad base of engaged wine drinkers who are vocal about their preferences and spending habits.  


As a service would you use it?

 

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How to escape a penalty for unnatural GOOGLE links

How to escape a penalty for unnatural GOOGLE links | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
For some web designers, it’s pretty standard practice to place a link back to their own site on the footer of a website designed for a client. Whilst many rep
OMP Digital's insight:

Web designers take note that if you feel it necessary to place your link and unneeded text in a website footer, you will now be hit with a manual penalty by Google after their recent Panda update. 

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Gamification is failing to meet business objectives

Gamification is failing to meet business objectives | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
By 2015, 40 percent of Global 1000 organisations will use gamification as the primary mechanism to transform business operations, according to Gartner, but before then 80 percent of current gamified applications will fail – primarily due to poor...
OMP Digital's insight:

Poor design has resulted in failing apps, ensure you understand the customer whnn thinking about the development and innovation in the creative room.

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Why Do You Curate Content? Here My Five Top Reasons for Doing It

Why Do You Curate Content? Here My Five Top Reasons for Doing It | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it

 

 


Via Robin Good
OMP Digital's insight:

A fantastic article on why you should curate content, share it and give your personal touch on the matter. 

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Carmenne Kalyaniwala-Thapliyal's curator insight, May 19, 2013 11:24 AM

This short article provides five solid reasons why one needs to curate. Needless to say, I've bought into the idea anyway

ghbrett's curator insight, May 19, 2013 6:08 PM

Read the other comments, they are better that what I could write. See below.

唐瑶's curator insight, May 31, 2013 5:45 AM

Why I choose this topic to be my thesis topic? When I first heard this topic, I found it very attractive. In this world full of digital information, how can we find good content we need. Later I found scoop.it and Robin Good which strengthen my view that content curation is so useful. Because I found many valuable information in his topic and it really saves me a lot of time.

 

 

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The Social Network That's Stressing Mums Out!

The Social Network That's Stressing Mums Out! | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
Social media anxiety disorder may not be a recognized mental health issue (yet), but for some moms, social network-inflicted stress has added considerable pressure to parenthood.
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When it Comes to Mobile Apps are Men and Women Using them Differently?

When it Comes to Mobile Apps are Men and Women Using them Differently? | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
OMP Digital's insight:

Do men and women have appreciably different tastes in apps?

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Apple iPhone Event Rumors: What Will, Won’t And Might Be Announced

Apple iPhone Event Rumors: What Will, Won’t And Might Be Announced | Digital Marketing, Marketing Communications and Social Media Marketing | Scoop.it
We're getting close. I can almost smell that new iPhone. But what else will we see at the event?
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