Digital Marketing & Marketing Automation
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The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged | ZDNet

The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged | ZDNet | Digital Marketing & Marketing Automation | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
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Rescooped by Frank Govers from Marketing automation and email marketing
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Understanding The User Experience

Understanding The User Experience | Digital Marketing & Marketing Automation | Scoop.it
Most people mistakenly believe usability is all there is to user experience. Here are 5 things you can do to keep your visitors coming back for more.

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Facing the marketing automation mountain? Let's go back to square one.

Facing the marketing automation mountain? Let's go back to square one. | Digital Marketing & Marketing Automation | Scoop.it
I was very happy to stumble upon a blog post over on the BrightCarbon site called "Marketing Automation—A Failure" .

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Rescooped by Frank Govers from Sales and marketing automation
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Enabling Sales through Marketing Automation Solutions | Article ...

Enabling Sales through Marketing Automation Solutions | Article ... | Digital Marketing & Marketing Automation | Scoop.it
When utilizing marketing automation solutions to track prospects companies can accelerate the sales enablement process as well. The many ... Allow for trials and demos to check the way the sales enablement tool works.

Via Raj Kashyap
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Rescooped by Frank Govers from Marketing Automation Insights
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3 Ways You're Not Using Marketing Automation (But Should Be)

3 Ways You're Not Using Marketing Automation (But Should Be) | Digital Marketing & Marketing Automation | Scoop.it
Check out these 3 underused applications of marketing automation, besides lead nurturing.

Via Jacob Kimber
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Jacob Kimber's curator insight, December 13, 2012 8:45 AM

More tips around Marketing Automation

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Ook B2B-marketing verandert: de trends in B2B anno 2013 - Marketingfacts

Ook B2B-marketing verandert: de trends in B2B anno 2013 - Marketingfacts | Digital Marketing & Marketing Automation | Scoop.it
Marketingfacts
Ook B2B-marketing verandert: de trends in B2B anno 2013
Marketingfacts
We gebruiken marketing automation-systemen. We kunnen niet meer zonder en we begrijpen niet hoe we ooit onze marketing deden: geblinddoekt?
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Grab The Definitive Guide to Marketing Automation for FREE

Grab The Definitive Guide to Marketing Automation for FREE | Digital Marketing & Marketing Automation | Scoop.it
With the release of “The Definitive Guide to Marketing Automation”, Marketo once again demonstrates its understanding of the market and what businesses need

Via Frank Mohnhaupt
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Closing the Gap Between Social Media & Marketing Automation

Closing the Gap Between Social Media & Marketing Automation | Digital Marketing & Marketing Automation | Scoop.it
Social media is great for listening & prospecting. So why we don't use these social signals to trigger actions in our Marketing Automation systems?
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Who Owns the Marketing Automation Funnel – Marketing or Sales? - Business 2 Community

Who Owns the Marketing Automation Funnel – Marketing or Sales? - Business 2 Community | Digital Marketing & Marketing Automation | Scoop.it

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An In-Depth Look at the Inbound Marketing Funnel [Infographic ...

An In-Depth Look at the Inbound Marketing Funnel [Infographic ... | Digital Marketing & Marketing Automation | Scoop.it
A complete and robust inbound marketing campaign consists of high-quality content marketing, CRO, marketing automation, a CRM and re-marketing. When your content is tailored to prospects in different stages of the funnel, ...

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Rescooped by Frank Govers from Marketing Automation Insights
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Exploring The Differences Between CRM, Marketing Automation, and ESP - OpenView Blog

Exploring The Differences Between CRM, Marketing Automation, and ESP - OpenView Blog | Digital Marketing & Marketing Automation | Scoop.it
Here are the main differences between CRM, Marketing Automation, and ESP. Learn what makes them different and how to apply them to maximize results. (Exploring The Differences Between CR...

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Rescooped by Frank Govers from Marketing Automation Insights
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Are Marketing Automation Tools Right for Your Business? 5 Insights - Forbes

Are Marketing Automation Tools Right for Your Business? 5 Insights - Forbes | Digital Marketing & Marketing Automation | Scoop.it
Are Marketing Automation Tools Right for Your Business? 5 Insights
Forbes
Arguably the most sophisticated (and misunderstood) development for B2B business sales and data management recently is the marketing automation tool.

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28 Marketing Automation Stats that Matter | Fathom

28 Marketing Automation Stats that Matter | Fathom | Digital Marketing & Marketing Automation | Scoop.it
Learn more marketing automation facts and statistics that can help you develop a business case for marketing automation.

 

Key excerpt...

 

Marketing automation is a fairly new tool, and the understanding of its many parts can still be a challenge for its users. Adding the fuel to keep the marketing automation platform used to its full potential, however, provides a different challenge for marketers – lead generation, content and process.

25% of marketers who are not using their marketing automation platform at its fullest potential. (Forrester)76% of CMOs list high-end lead generation as their biggest challenge. (Marketing Sherpa)64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
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marketingIO's curator insight, June 17, 2013 3:39 PM

We wanted to scoop those stats that struck us as pertinent, and these three are warnings as to the importance of continued process improvement for your MA.


  • See the article at www.fathomdelivers.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Rescooped by Frank Govers from The MarTech Digest
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8 Indispensable Features a Good Marketing Automation Platform Offers - circle S

8 Indispensable Features a Good Marketing Automation Platform Offers - circle S | Digital Marketing & Marketing Automation | Scoop.it

"The digital marketing landscape has become increasingly complex and fragmented. Marketing automation software helps manage this complexity and a good platform offers many indispensible features that can drastically improve your marketing and sales efforts."

 

Summarized...

 

1. Email Marketing

2. Forms and Landing Pages

3. Progressive Profiling

4. Website Visitor Tracking

5. Lead Management/Scoring

6. Social Media Optimization

7. CRM Integration

8. Reports and Analytics


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marketingIO's curator insight, April 10, 2013 11:56 AM

That's it, that's the list. Look: there are far more features than delineated above, however, if you're not using each of these 8, you're underutilizing your MAP.


  • See the article at www.circlesstudio.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.