Digital Marketing Lowdown
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Contact Form 7 on WordPress with Google Tag Mananger

Contact Form 7 on WordPress with Google Tag Mananger | Digital Marketing Lowdown | Scoop.it
Tell your friends...961912Just the other day, I was holding a lecture for some students studying web analytics here i Stockholm. …
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How Many E-Commerce Shopping Carts Are Abandoned? [INFOGRAPHIC]

How Many E-Commerce Shopping Carts Are Abandoned? [INFOGRAPHIC] | Digital Marketing Lowdown | Scoop.it
Almost 68% of online shopping carts are abandoned on e-commerce sites, on average.
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Machine Learning With AdWords Scripts And Google Prediction API

Machine Learning With AdWords Scripts And Google Prediction API | Digital Marketing Lowdown | Scoop.it
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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5 Awesome Tools For Website Designers

5 Awesome Tools For Website Designers | Digital Marketing Lowdown | Scoop.it
To remain competitive in the digital field, it’s essential that website designers and developers keep a close eye on changes, updates and new techniques. What’s the latest and greatest th…
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Page Load Takes Two-Seconds? Google May Slow Crawling Your Site.

Almost all SEOs know that a busy server or slow server will result in GoogleBot slowing how they crawl your web site and we also know that extremely slow sites/pages can be negatively impacted in rank
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Hacking the Google Display Network for Insanely Low CPC

Hacking the Google Display Network for Insanely Low CPC | Digital Marketing Lowdown | Scoop.it
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
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Google Filling Autocomplete in Google Search With Competitor's Names - The SEM Post

Google Filling Autocomplete in Google Search With Competitor's Names - The SEM Post | Digital Marketing Lowdown | Scoop.it
Google Filling Autocomplete in Google Search With Competitor’s Names
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25 Killer Combos for Google's Site: Operator

I'm a big fan of using simple tools well, and one of those tools is the site: operator. Here are 25 site-operator combos for your SEO detective work, along with a real-world case study, and an original experiment on the accuracy of site:.
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The Art of Concision: How to Effectively Make Your Point in Fewer Words

The Art of Concision: How to Effectively Make Your Point in Fewer Words | Digital Marketing Lowdown | Scoop.it
Learn how to write fewer words while making a stronger impact on your readers, customers, and decision makers.
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FTC Staff Findings Contradict 2013 Antitrust Decision

“concluded that Google’s conduct has resulted—and will result—in real harm to consumers and to innovation in the online search and advertising markets.”
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Non-Linking URLs Seen As Links

Non-Linking URLs Seen As Links | Digital Marketing Lowdown | Scoop.it
First confirmed by John Mueller back in 2013, now non-linking URLs are also showing up in the 'Linked from' section of Google Webmaster Tools.
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Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin | Digital Marketing Lowdown | Scoop.it
If you had any doubt how big and
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Google May Discontinue Its AJAX Crawlable Guidelines

Google May Discontinue Its AJAX Crawlable Guidelines | Digital Marketing Lowdown | Scoop.it
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
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Emoji Characters Showing On Google Desktop Search Results: Cheers ��

Emoji Characters Showing On Google Desktop Search Results: Cheers �� | Digital Marketing Lowdown | Scoop.it
Cheers everyone! Google now is displaying emoji characters in full life in the Google search results! Dan Barker first spotted this and posted it on Twitter, where Jennifer Slegg covered it in much gr
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How to Turn Pinterest into a Revenue Generating Channel

How to Turn Pinterest into a Revenue Generating Channel | Digital Marketing Lowdown | Scoop.it
We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social netwo
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Does URL Structure Even Matter? A Data Driven Answer

Does URL Structure Even Matter? A Data Driven Answer | Digital Marketing Lowdown | Scoop.it
URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried ma
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Music SEO - 7 Lessons in Brand Optimization for 2015

Music SEO - 7 Lessons in Brand Optimization for 2015 | Digital Marketing Lowdown | Scoop.it
For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.
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Know The Difference Between Queries And Keywords | SEJ

Know The Difference Between Queries And Keywords | SEJ | Digital Marketing Lowdown | Scoop.it
In casual conversation, the terms “keyword” and “query” mean roughly the same thing. But there is a difference between the two.
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The Impact of IP Host Location on Your Site SEO - Builtvisible

The Impact of IP Host Location on Your Site SEO - Builtvisible | Digital Marketing Lowdown | Scoop.it
Does IP location affect your search engine rankings? Yes. In a big way - read more to find out.
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Five Ways Google Breaks Its Own SEO Rules

Five Ways Google Breaks Its Own SEO Rules | Digital Marketing Lowdown | Scoop.it
Find out how complicated and confusing Google's SEO Rules have become. SEO-friendly web design has evolved into its own genre of web coding. Yet, very few web designers have a deep understanding of SEO.
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The Google Change Of Address Tool Now Supports Subdomain Moves

The Google Change Of Address Tool Now Supports Subdomain Moves | Digital Marketing Lowdown | Scoop.it
A couple weeks ago, John Mueller of Google hinted subdomain support is coming to the Google Webmaster Tools Change of Address tool, well, today is that day.Menashe Avramov first noticed the change of
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Moving 5 Domains to 1: An SEO Case Study

Moving 5 Domains to 1: An SEO Case Study | Digital Marketing Lowdown | Scoop.it
Should you change domain names for SEO? It's a tough question, usually asked way too casually. I merged 5 domains into 1, and this is what happened.
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Google's Own Mobile Results Ranking Well in Google

Google's Own Mobile Results Ranking Well in Google | Digital Marketing Lowdown | Scoop.it
related” page on Google Plus get indexed
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How to Stop Spam Bots from Ruining Your Analytics Referral Data

How to Stop Spam Bots from Ruining Your Analytics Referral Data | Digital Marketing Lowdown | Scoop.it
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
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