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Web design goodies of the week #12 - Inspired Magazine

Web design goodies of the week #12 - Inspired Magazine | Digital Marketing Kenya | Scoop.it

The curators of our sister siter WebDesignGoodies picked 1o beautiful graphic elements and resources for you (some of them are free).


Via massimo facchinetti, malek
Charles Mungai's insight:

Stuff you'd love to have on your Website!

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Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Marketing Psychology: 9 Strategies to Influence Consumers

Marketing Psychology: 9 Strategies to Influence Consumers | Digital Marketing Kenya | Scoop.it

One of my favorite books of all time is David McRaney’s You Are Not So Smart in which he highlights the ways in which we’re deluded into thinking we are rationale individuals and yet we all fall prey to the whims of psychology. The same is true for marketing psychology and I felt compelled to put this guide together on nine ways marketers can use it to influence consumer behaviour....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2:39 AM

Amar Hussain put this guide together on nine ways marketers can use it to influence consumer behaviour. For strategic marketers. 10/10

Marco Favero's curator insight, February 26, 6:45 AM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Business Improvement
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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | Digital Marketing Kenya | Scoop.it

Via Daniel Watson
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henk eisema's curator insight, February 27, 8:08 AM

ook iets voor @interrel8

Constant Loyalty's curator insight, March 2, 1:17 AM

Three basic fundamentals that any small business should follow.

Caroline.van Til's curator insight, April 10, 5:50 PM

Lobing this articles that deliver great content and not ads!

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | Digital Marketing Kenya | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

 

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....


Via Jeff Domansky
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David Baker's curator insight, March 13, 1:21 AM

This is a great tool to share with my seminar teachers whose final project for the year is an infographic.

Lee Hall's curator insight, March 18, 9:26 AM

They show you a visual layout and explain the best use for it.

Monica S Mcfeeters's curator insight, March 20, 11:51 PM

HERE ARE SOME HELPFUL LAYOUTS TO SPEED UP YOUR DESIGNS.

Rescooped by Charles Mungai from SEO and Social Media Marketing
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Keyword Strategy: Then vs. Now

Keyword Strategy: Then vs. Now | Digital Marketing Kenya | Scoop.it

'Keyword strategy has changed quite a bit. In this, we don’t plaster a site with keywords as much as we define the relevancy of high search volume terms, the content type that we have to create to captivate our audience, and finally how and who we will market that topic to.

 

Pondering all of this, I thought it was a great change to compare keyword strategy within these two points in time and allow me to shed some ideas on how you can get in the "now" with your keyword strategy.

 

Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now'. 

 

Read More:  http://searchenginewatch.com/sew/how-to/2396367/keyword-strategy-then-vs-now

 


Via Antonino Militello
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Marco Favero's curator insight, February 23, 5:49 PM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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The Top-Rated SEO Tools by Marketers

The Top-Rated SEO Tools by Marketers | Digital Marketing Kenya | Scoop.it

Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.


Via Kamal Bennani
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Shiv kumar's comment, May 6, 1:36 AM
http://mcdonaldsblog.in/?p=402
Marco Favero's curator insight, May 6, 3:30 AM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Business Brainpower with the Human Touch
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9 Guaranteed Ways To Become A Public Speaking Master

9 Guaranteed Ways To Become A Public Speaking Master | Digital Marketing Kenya | Scoop.it

Although the thought of public speaking can send many of us into a fearful frenzy, many jobs require us to swallow our fear and do the best we can with it.

 

From presenting ideas or information in a meeting to introducing your company to new clients, there are numerous occasions on which it will be necessary for you to stand up, look confident and speak to your audience with all the gumption you can muster.

 

So if you must partake in public speaking, why not do the best job you possibly can? MakeUseOf have created this nine step public speaking cheat sheet to ensure you are fully prepared to wow the next time you’re up in front of a crowd!

 

The next time you’re asked to present, ensure that you use these techniques and you’ll undoubtedly impress your audience, and more importantly, yourself!


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, February 22, 11:08 PM

Public speaking will become your best skill using these easy tips. Check out the infographic.

wedography42's curator insight, February 24, 2:05 AM

Nice Post,very helpful.........!

http://wed-o-graphy.com

William Henderson's curator insight, February 25, 9:08 AM

My last few posts discussed the transformation of the IT department. Continuing that theme, there will be times when members of the IT staff will give presentations to executive management and various business departments/units. For example:  How IT will enable business performance, growth and innovation...How IT provides returns on IT spending...How IT projects align with the company's strategy. This article contains some very practical guidelines for making a successful presentation and it includes a very useful infographic.

Rescooped by Charles Mungai from Just Story It! Biz Storytelling
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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...

Via Karen Dietz
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Steve Whitmore's curator insight, May 15, 8:04 AM

While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills. 

Ian Berry's curator insight, May 15, 10:24 PM

Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges

Willem Kuypers's curator insight, May 20, 1:54 AM

Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | Digital Marketing Kenya | Scoop.it

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.


Via Kamal Bennani
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Graham Drage's curator insight, February 23, 2:25 AM

Good article about how to align your content marketing strategy with your business goals.

Ron Baker's curator insight, February 26, 12:42 PM

The following equation is the ultimate goal when developing content marketing campaigns for any business:

Customer needs + business needs = Content-Market Fit.

Rescooped by Charles Mungai from Content Marketing & Content Strategy
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Mobile First: Marketing To The Mobile Consumer [Infographic]

Mobile First: Marketing To The Mobile Consumer [Infographic] | Digital Marketing Kenya | Scoop.it
Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. Thi…

Via Stefano Principato
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Rescooped by Charles Mungai from Content Marketing & Content Strategy
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A Content-First Approach to Redesigning Your Website

A Content-First Approach to Redesigning Your Website | Digital Marketing Kenya | Scoop.it
“Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting…

Via Stefano Principato
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Rescooped by Charles Mungai from Content Marketing & Content Strategy
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Nurture Your Leads with Narrative (Infographic)

Nurture Your Leads with Narrative (Infographic) | Digital Marketing Kenya | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…

Via Stefano Principato
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Marco Favero's curator insight, February 19, 5:46 AM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Mobile Customer Experience Management
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7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Digital Marketing Kenya | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D.
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LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

Rescooped by Charles Mungai from Digital Presentations in Education
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Digital Marketing Kenya | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.

Via Baiba Svenca
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Xavier Lambert's curator insight, February 23, 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 7:49 AM

Best  list culled from experts

connie butcher's curator insight, March 4, 11:38 AM

Great "Scoops" on your sheet!!!!

Rescooped by Charles Mungai from Google Plus and Social SEO
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Digital Marketing Kenya | Scoop.it
Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.

Via Neil Ferree
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Steven M. Sweat's comment, February 25, 6:02 PM
How you been Neilio?!?
Neil Ferree's comment, February 25, 9:39 PM
Not too bad @Steven M. Sweat how bout yourself?
Nedko Aldev's curator insight, February 26, 5:27 AM

 

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Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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5 Mobile Tips to Keep You at the Top of the Rankings

5 Mobile Tips to Keep You at the Top of the Rankings | Digital Marketing Kenya | Scoop.it

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.


Via Kamal Bennani
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Carlene Kelsey's curator insight, February 25, 9:13 AM

Mobile is as important as ever!

Rescooped by Charles Mungai from The Social Media Slant Magazine
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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | Digital Marketing Kenya | Scoop.it

Lists are one of the most underused features on Twitter. And yet, they can provide some huge benefits. You just have to understand how you can use them.

 

Here are 6 creative ways in this article. There are many more, of course. But they should give you some food for thought!

 

See them at http://socialmediaslant.com/creative-ways-twitter-lists-business/

 

----------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Marco Favero's curator insight, February 23, 5:47 PM

aggiungi la tua intuizione ...

Scott Berry's curator insight, March 2, 6:12 PM

Arrgh!! I always forget about Twitter lists. Don't you forget!

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | Digital Marketing Kenya | Scoop.it

How long is the perfect blog post? How is it formatted? What is its headline? Discover the data and science behind these answers and more.


Via Kamal Bennani
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Bill Hurley's curator insight, February 22, 6:36 PM

Highest-ranking blog posts have an average of just over 1,000 words.

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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How to Manage Your Entire Marketing Budget [Free Budget Planning Templates]

How to Manage Your Entire Marketing Budget [Free Budget Planning Templates] | Digital Marketing Kenya | Scoop.it

Learn how to plan and manage your marketing spend with these 8 free marketing budget templates.


Via Kamal Bennani
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Shiv kumar's comment, May 7, 12:42 AM
http://mcdonaldsblog.in
Marco Favero's curator insight, May 7, 4:02 AM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | Digital Marketing Kenya | Scoop.it

With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.


Via Kamal Bennani
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Marco Favero's curator insight, February 23, 10:21 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 24, 2:36 AM

 

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Rescooped by Charles Mungai from Business Improvement
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Seven Easy Steps to Create a Small Business Marketing Plan

Seven Easy Steps to Create a Small Business Marketing Plan | Digital Marketing Kenya | Scoop.it

Via Daniel Watson
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James Cracknell's curator insight, February 24, 4:33 AM

Number 8 is always have a process for thanking your customers which is both unexpected and relevant

John Norman's curator insight, February 24, 4:36 AM

This provides 7 common sense steps but I would be interested to know how many will actually do step #1 and evaluate their results to date.Remember the old adage : If you cannot measure it then how are you going to manage it. In project management terms you need to set the base line in order to get a realistic view of progress and hence your ROI on your hard earned marketing dollars. Get step 1 right and the rest will be of immense value to your business.

 

Roberts & Morrow's curator insight, February 26, 11:24 PM

It's important to consistently generate brand awareness for your business - check out this guide to a marketing plan!

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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5 Steps to Increased Visual Content Engagement

5 Steps to Increased Visual Content Engagement | Digital Marketing Kenya | Scoop.it

In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.

The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.


Via Kamal Bennani
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Graham Drage's curator insight, February 23, 2:22 AM

A great Infographic explaining how important, well, infographics are!

People remember 80% of what they see vs 20% of what they read is in key stat.

Nedko Aldev's curator insight, February 23, 7:54 AM

 

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Momentum Factor's curator insight, February 23, 3:48 PM

Visual content is good. But, 'very good' visual content is GREAT. What is the difference?! This article explains with digestible visuals. 

Rescooped by Charles Mungai from Content Marketing & Content Strategy
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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Digital Marketing Kenya | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.

Via Stefano Principato
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Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | Digital Marketing Kenya | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

 

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....


Via Jeff Domansky
more...
David Baker's curator insight, March 13, 1:21 AM

This is a great tool to share with my seminar teachers whose final project for the year is an infographic.

Lee Hall's curator insight, March 18, 9:26 AM

They show you a visual layout and explain the best use for it.

Monica S Mcfeeters's curator insight, March 20, 11:51 PM

HERE ARE SOME HELPFUL LAYOUTS TO SPEED UP YOUR DESIGNS.

Rescooped by Charles Mungai from Leadership and Management
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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Digital Marketing Kenya | Scoop.it
From the mouse to the GIF, by way of the long tail and technology's forgotten female pioneers.

In his now-iconic 1945 essay "As We May Th

Via Rami Kantari
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Rescooped by Charles Mungai from Public Relations & Social Media Insight
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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | Digital Marketing Kenya | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.


And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.


Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....


Via Jeff Domansky
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lorrinda's curator insight, February 21, 12:09 PM

Content should be  ONE piece of your marketing strategy, balanced with the other must-do areas of your business.

Nedko Aldev's curator insight, February 21, 3:32 PM

 

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Jan Wallen's curator insight, February 21, 5:26 PM

Easy to read. Good tips.