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Rescooped by Charles Mungai from Public Relations & Social Media Insight
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From 9% to 52%: a Landing Page Conversion Optimization Case Study - Swift Branding

From 9% to 52%: a Landing Page Conversion Optimization Case Study - Swift Branding | Digital Marketing Kenya | Scoop.it

As you know, I love lurking around Reddit and finding valuable case studies, since nothing beats real life examples.This time I found probably the best case study when it comes to landing page conversion optimization.Ethan, the co-founder and designer of the upcoming startup Plotguru was kind enough to take the time and write his own experience managing to increase his landing page conversion rate from 9% to 52% (!)

 

Just, so you know numbers: a 9% conversion rate is decent in the online marketing world, a 52% conversion rate is extremely good and rarely achieved....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 11, 2015 1:03 AM

A landing page is one of the most effective tools of the modern online marketer and it works, but in order for it to work you need to put a lot of effort and time designing it and constantly re-optimizing it for optimal results.

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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10 Content Marketing Hacks You Don’t Want to Miss

10 Content Marketing Hacks You Don’t Want to Miss | Digital Marketing Kenya | Scoop.it

Content is an integral aspect of marketing your business and it starts with you – the expert of your industry!

 

The value of content has been proven time and time again. It is well worth your energy to implement a content strategy.

 

Don’t believe in the power of content? A quick Twitter or Google search may change your mind. The ROI on an effective content strategy has been proven. This stuff really works! Take a look at Newscred’s “50 Stats You Need To Know About Content Marketing”, if you’re still second-guessing the benefits....


Via Jeff Domansky
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Marco Favero's curator insight, May 10, 2015 5:07 AM

aggiungi la tua intuizione ...

Willem Kuypers's curator insight, May 11, 2015 2:07 AM

On commence à hacker le content marketing ...

Amelia Paro's curator insight, May 15, 2015 2:20 PM

Maketing content and marketing stats in one article?! I think I've found my happy place.....

Rescooped by Charles Mungai from MarketingHits
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Do Marketers Need to Become Data Scientists?

Do Marketers Need to Become Data Scientists? | Digital Marketing Kenya | Scoop.it
As social media becomes a bigger part of marketing strategies, marketers are looking for ways to validate the investment. This means using the data from social campaigns to drive and optimize campaign performance. However, the challenge is figuring out which bits of data are the most important and how to leverage that data to impact the bottom line.

So it follows that one of the biggest trends of 2015 is a rise in social analytics that provides actionable insights. From Wayin’s real-time social search engine, Intelligence from Spredfast, and the new consumer data product from Offerpop, social media management and analytics platforms are providing new tools to help marketers put social data into context.

Via Brian Yanish - MarketingHits.com
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Rescooped by Charles Mungai from Business Improvement
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Ideas for Marketing Your Business on a Small Budget

Ideas for Marketing Your Business on a Small Budget | Digital Marketing Kenya | Scoop.it
Whether you're new in business or you want to find more low-cost ways to do marketing, this post will show you 75 ways around how to market your business.

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Saadia Asif's curator insight, September 27, 2015 3:41 AM

Some great ideas for small and mid-sized businesses. I found myself nodding along with a lot of them. Select the ones that resonate and run with them.

Michelle Gilstrap's curator insight, November 28, 2015 12:25 PM

Excellent ideas,some are intuitive and some are on the mark with incremental steps that anyone can do.. If you need help with the steps, it can be found by many marketing manager at local Chambers

Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 2:07 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Why you Should be Using Twitter Lists - RAW Digital Training

Why you Should be Using Twitter Lists - RAW Digital Training | Digital Marketing Kenya | Scoop.it

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list.  Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....


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Marco Favero's curator insight, May 9, 2015 6:15 AM

aggiungi la tua intuizione ...

Muhammad Jamshaid's curator insight, May 11, 2015 9:39 AM

http://sms4like.com/when-is-fathers-day/

SENAME Interactive's curator insight, May 13, 2015 12:44 AM
Many people fail to use Twitter List option. It is a wonderful option to segment your followers.
Rescooped by Charles Mungai from Emerging Themes in Marketing
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Infographic: The fundamental five

Infographic: The fundamental five | Digital Marketing Kenya | Scoop.it

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Marketing Colleges's curator insight, January 9, 2015 12:27 PM

Well-oiled machinery is becoming a requirement at a time when business is being transformed by cloud, mobile, social and other technologies. To compete and win in this fast-paced digital marketplace, companies must align their business strategies, organisational structures and cloud approach.

Rescooped by Charles Mungai from Emerging Themes in Marketing
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7 Reasons Why Your Company Needs a Mobile Application?

7 Reasons Why Your Company Needs a Mobile Application? | Digital Marketing Kenya | Scoop.it

Now-a-days, mobile applications become an integral part of every business no matter what type and size of business you are running. There are a lot of companies that have been profited from developing their own mobile application.


Via Neil Wilkins
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Rescooped by Charles Mungai from Business Improvement
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10 Branding Tips for Small Businesses

10 Branding Tips for Small Businesses | Digital Marketing Kenya | Scoop.it

Via Daniel Watson
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Display Solution's curator insight, May 12, 2015 4:36 PM

The flying banners are most amazing gear to promote or show audience for the real fact or advertisement. Visit display solution to explorer your choices. Also you can get exclusive offers on flags and banners displaysolution.ca

Kenneth Lim's curator insight, May 12, 2015 9:01 PM

Anyone in Biz today needs to know how to #brand themselves. 

SENAME Interactive's curator insight, May 14, 2015 1:30 AM

Branding elevate your business.. Check out these tips. 

Rescooped by Charles Mungai from Emerging Themes in Marketing
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2009 to 2015 :change in the mobile industry competitive ecosystem ~ Online Marketing Trends

2009 to 2015 :change in the mobile industry competitive ecosystem ~ Online Marketing Trends | Digital Marketing Kenya | Scoop.it
change in the mobile industry competitive ecosystem

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Marketing Colleges's curator insight, May 14, 2015 3:46 AM

An interesting graphic that highlights that the seeds of decline are often sown at the hight of success. Staying a ( large) minority player may well be a better longer strategy than constant forth to market dominance . 

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Get the Most From One Blog Post: 21 Advanced Content Tips

Get the Most From One Blog Post: 21 Advanced Content Tips | Digital Marketing Kenya | Scoop.it

I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” and I hacked together 21 variations and uses for the original story. Here’s exactly how I did itand exactly how you can do the same.The rundown: All 21 advanced content tips to get more from your original content...


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Jeff Domansky's curator insight, May 5, 2015 2:41 AM

Kevan Lee tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what he learned and how you can best spend your time. Recommended reading. 10/10

Hack Your Craft's curator insight, May 5, 2015 9:02 AM

Give or take a post! If you start receiving unlikes or your followers start dropping then perhaps you should consider lessening your frequency of posts.

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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Exposing The Generational Content Gap | 3 Ways to Reach Multiple Generations

Exposing The Generational Content Gap | 3 Ways to Reach Multiple Generations | Digital Marketing Kenya | Scoop.it

To better understand the habits of each generation, BuzzStream andFractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The official breakdown for each group is as follows: Millennials (1981-1997), Generation X (1965-1980), and Boomers (1946-1964)]Our survey asked them to identify their preferences for over 15 different content types while also noting their opinions on long-form versus short-form content and different genres (e.g., politics, technology, and entertainment).We compared their responses and found similar habits and unique trends among all three generations.Here's our breakdown of the three key takeaways you can use to elevate your future campaigns....


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Jeff Domansky's curator insight, May 7, 2015 1:19 AM
Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.
Marco Favero's curator insight, May 7, 2015 3:59 AM

aggiungi la tua intuizione ...

Richard Palberg's curator insight, May 7, 2015 2:59 PM

Good thumbnail graphs showing trends between generations

Rescooped by Charles Mungai from MarketingHits
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Digital Trends for 2015 #Infographic

Digital Trends for 2015 #Infographic | Digital Marketing Kenya | Scoop.it
Digital Trends for 2015 [Infographic] - infographic Digital Commerce

Via Brian Yanish - MarketingHits.com
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Romain MAZUIR's curator insight, May 16, 2015 5:24 AM

Digital Trends for 2015 #Infographic

Rescooped by Charles Mungai from Content Marketing & Content Strategy
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5 Online Marketing Lessons to Improve Your Marketing Authority

5 Online Marketing Lessons to Improve Your Marketing Authority | Digital Marketing Kenya | Scoop.it
On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marke…

Via Stefano Principato
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Marco Favero's curator insight, May 8, 2015 6:53 AM

aggiungi la tua intuizione ...

Rescooped by Charles Mungai from Public Relations & Social Media Insight
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21 Sneaky Tools for Spying on Your Competitors | Branded3

21 Sneaky Tools for Spying on Your Competitors | Branded3 | Digital Marketing Kenya | Scoop.it

My article today will discuss the best competitive intelligence tools that will give you a secret advantage over your competitors. Integrating these solutions into your daily routine will help you make informed decisions based on real data.

 

I have carefully selected 21 tools that provide competitive insights about your rivals’ content marketing activities in paid and organic results, display advertising and social media. After giving these softwares a try, I promise that you’ll see that spying on your competitors has never been so easy!


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Jeff Domansky's curator insight, October 12, 2015 2:11 AM

21 competitive intelligence tools you should consider.

Jeff Domansky's curator insight, October 12, 2015 3:18 AM

21 competitive intelligence tools you should consider.

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Stealing Your Competitor’s Customer: A Step-By-Step Guide

Stealing Your Competitor’s Customer: A Step-By-Step Guide | Digital Marketing Kenya | Scoop.it

This article lists Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.

Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, October 10, 2015 8:56 AM

This article lists a number of tools and suggestions that can help you drive more business by stealing customers from your competitions. 

Rescooped by Charles Mungai from Business Improvement
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12 Tips for Nailing ​A High Converting Web Design

12 Tips for Nailing ​A High Converting Web Design | Digital Marketing Kenya | Scoop.it
Could your web design be costing you leads? This article looks at 12 important things to consider when creating a high converting web design.

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Daniel Watson's curator insight, September 17, 2015 1:48 AM


Website design has evolved considerably in the last few years, and what may have once worked, may no longer be producing the results required by a business today. The chief objective of a website should be to convert visitors into customers or future customers. This article is a good tool to use, to assess whether or not your current website, is up to the task of converting a high number of visitors into customers or future customers.

John Norman's curator insight, October 5, 2015 4:56 PM

This is one area I am really keen to learn more about. With thousands of websites coming on line daily it is ever more important to get it right first time.

Rescooped by Charles Mungai from Business Improvement
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How to use Twitter as a Locally Focussed Entrepreneur

How to use Twitter as a Locally Focussed Entrepreneur | Digital Marketing Kenya | Scoop.it
16 Quick Tips on How To Use Twitter For Business if You're A Local Entrepreneur (Part 1)

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Craig Broadbent's curator insight, October 6, 2015 12:54 AM

Part 1 of a 2 part series on how to leverage twitter! Worth reading..some good tips here.

TeamHousingSolutions's curator insight, October 7, 2015 5:03 PM

The best Twitter Tips for Businesses! 


Jemima Bornman Van Zyl's curator insight, October 12, 2015 9:13 AM
Quick tips to put you in control of your twitter account.
Rescooped by Charles Mungai from Emerging Themes in Marketing
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Why Personalized Marketing Will Dominate in 2015 [Infographic]

Why Personalized Marketing Will Dominate in 2015 [Infographic] | Digital Marketing Kenya | Scoop.it

Marketing Strategy - Check out these five reasons to include personalized marketing in your planning for 2015.


Via Kamal Bennani, Marketing Colleges
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iWebContact's curator insight, December 22, 2014 12:02 AM

Businesses will need to adapt their digital strategies

Michael Allenberg's curator insight, January 1, 2015 1:51 PM

Trends that should affect your holistic design for Customer Experience!

Rescooped by Charles Mungai from Emerging Themes in Marketing
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Future Trends in Marketing, According to CMOs And Senior Marketers

Future Trends in Marketing, According to CMOs And Senior Marketers | Digital Marketing Kenya | Scoop.it
Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior...

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Rescooped by Charles Mungai from Emerging Themes in Marketing
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Digital Evolution: Adapting Business for a Digital World

Digital Evolution: Adapting Business for a Digital World | Digital Marketing Kenya | Scoop.it
To become a digital business, every company must create a unique strategy. The first of many steps is to establish the right infrastructure, but what comes next?

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Online Marketing Trends: which connected devices see the highest retail sales conversion

Online Marketing Trends: which connected devices see the highest retail sales conversion | Digital Marketing Kenya | Scoop.it
which connected devices see the highest retail sales conversion

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Roberto Nocera's curator insight, July 6, 2015 6:29 AM

Interesting study

Rescooped by Charles Mungai from 21st Century Teaching and Learning
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CreativeCommons-Infographic

CreativeCommons-Infographic | Digital Marketing Kenya | Scoop.it

A good summary/overview of CC licenses and use for photos.


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Sarah johnstone's curator insight, May 19, 2015 4:57 AM

Great infographic - clear and helpful rules for CC Licences for photo sharing on the net. �� Check it out! 

Philip Williams's curator insight, July 13, 2015 6:06 AM

Clear and v helpful for newbies.

L2_S2S's curator insight, December 14, 2015 5:57 PM

A great visual overview of CC licenses.

Rescooped by Charles Mungai from Digital Storytelling
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100 Years of Brand Storytelling (Infographic)

100 Years of Brand Storytelling (Infographic) | Digital Marketing Kenya | Scoop.it
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and h…

Via José Carlos
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Alex Delfosse's curator insight, May 12, 2015 12:02 PM

This infograph is quite obviously a timeline as portrayed by the use of dates and evolutionary based title. The general design is quite appealing and I like the use of general classifications. That said I feel giving the images a small bold 2pt border could draw more attention to the series of events portrayed .

Dominique Taste's curator insight, May 13, 2015 2:06 PM

Une amusante infographie américaine dont on peut transposer les dates pour faire apparaître 5 étapes récurrentes dans la construction d'un "storytelling" :

1. raconter 1 histoire à une audience de masse

2. raconter des histoires sur mesure selon les cibles

3. utiliser les histoires d'autres pour renforcer sa visibilité

4. devenir un producteur et éditeur d'histoires

5. inciter ses audiences à relayer et raconter ces histoires.

Rescooped by Charles Mungai from The Social Media Slant Magazine
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10 key elements for page optimization in 2015 (Infographic)

10 key elements for page optimization in 2015 (Infographic) | Digital Marketing Kenya | Scoop.it
A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!

Via Cendrine Marrouat - SocialMediaSlant.com
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Marco Favero's curator insight, May 9, 2015 6:19 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 9, 2015 6:54 AM

If you need your website reviewed for content then please contact us http://ht.ly/MJvex ;

Muhammad Jamshaid's curator insight, May 11, 2015 9:38 AM

http://sms4like.com/when-is-fathers-day/

Rescooped by Charles Mungai from Social Media, SEO, Mobile, Digital Marketing
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11 Terrific Twitter Profile Designs for Inspiration

11 Terrific Twitter Profile Designs for Inspiration | Digital Marketing Kenya | Scoop.it

So you want to be seen in the Twitter torrent? Want to stand out. Here are some Twitter profile designs that are worth checking for a dose of inspiration.


Via Kamal Bennani
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