Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers
52 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Qoints
Scoop.it!

What Is A Good Conversion Rate For My Contest? - Qoints

What Is A Good Conversion Rate For My Contest? - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
5 Factors That Will Help You Get A Good Conversion Rate On Your Contest There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions. Note: Specific examples provided below have been sourced from Qoints’ repository of digital engagement & performance data.   Conversion Rate Optimization 101 No matter how many consumers you reach online with the message to enter your contest, some will drop off the radar during their engagement with the promotion before fully completing the entry process, or converting. When thinking ahead to the end of your promotion and how many full conversions you’d like to have when it’s all said and done, you can build a stronger case for choosing certain tactics over others. The first consideration is your industry; the same strategies implemented in different industries can have completely opposite results. Once you are analyzing only promotions that have occurred in your industry, use following list of the most important factors that should be looked at in order …
more...
No comment yet.
Scooped by Qoints
Scoop.it!

New To Big Data? Start Benchmarking.

New To Big Data? Start Benchmarking. | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
benchmarking is the quickest way to interpret the data you collect, and the simplest way of gauging success. The Basics of Benchmarking Benchmar ...
more...
No comment yet.
Scooped by Qoints
Scoop.it!

The Inherent Flaw Of Digital Marketing Analytics - Qoints

The Inherent Flaw Of Digital Marketing Analytics - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
Digital marketing analytics can tell you anything you want to know about your last digital promotion - except whether or not it was successful. Your conversion...
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Big Data vs Small Data... What's The Deal? - Qoints

Big Data vs Small Data... What's The Deal? - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
Marketing measurement is a big problem, but the solution to the problem doesn’t also have to be big. In fact, it can be small. Big data vs small data...
more...
No comment yet.
Scooped by Qoints
Scoop.it!

[INFOGRAPH] Data Driven Marketing Is Heating Up - Qoints

[INFOGRAPH] Data Driven Marketing Is Heating Up - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
This infograph was originally published by BlueKai and demonstrates how marketing decisions are made in leading organizations today compared to the recent past. Related Posts[INFOGRAPH] Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion[INFOGRAPH] Conversion Rate OptimizationThe Value of Data And It’s Impact On The US Economy[STUDY] Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed DecisionsMarketers Increase Investments in CRM, Analytics and Email in 2014Big Data vs Small Data… What’s The Deal?
more...
No comment yet.
Scooped by Qoints
Scoop.it!

The Value of Data And It's Impact On The US Economy - Qoints

The Value of Data And It's Impact On The US Economy - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
This infograph was originally published by The Direct Marketing Association, Data Driven Marketing Institute Related Posts[INFOGRAPH] Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion[INFOGRAPH] Data Driven Marketing Is Heating UpBig Data vs Small Data… What’s The Deal?[INFOGRAPH] Conversion Rate OptimizationFive Years From Now, CMOs Will Spend More on IT Than CIOs Do[STUDY] Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Qoints

Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
The original posting of this article was written by Lisa Arthur and can be found on Forbes here. Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon.  In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. At first, that prediction may sound a bit over the top. (In just five years from now, CMOs are going to be spending more on IT than CIOs do?)  But, consider this: 1) As we all know, marketing is becoming increasingly technology-based, 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets. McLellan’s recent webinar provided the data to back up that last point. According to Gartner’s research: 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT budgets (3.6 percent). 2012 IT budgets are expected to grow 4.7 percent, while all marketing budgets, in general, are predicted to grow 9 percent, and high tech marketing budgets, more specifically, are expected to increase 11 percent. …
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints?

Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints? | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
We help marketers make smarter decisions! Qoints is a SaaS solution for Digital Marketing Intelligence (DMI) & Competitive Benchmarking.
more...
No comment yet.
Scooped by Qoints
Scoop.it!

How Benchmarking Predicted The Maple Leaf Collapse of 2014 - Qoints

How Benchmarking Predicted The Maple Leaf Collapse of 2014 - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
Numbers mean nothing without context. The best way to know where you stand is to utilize benchmarking tools and compare yourself against the competition.
more...
No comment yet.
Scooped by Qoints
Scoop.it!

[INFOGRAPH] Conversion Rate Optimization - Qoints

[INFOGRAPH] Conversion Rate Optimization - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
Found on moz.com via DataDrivenMarketing.com Related Posts[INFOGRAPH] Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion[INFOGRAPH] Data Driven Marketing Is Heating UpThe Value of Data And It’s Impact On The US Economy[STUDY] Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed DecisionsThe Inherent Flaw Of Digital Marketing AnalyticsBig Data vs Small Data… What’s The Deal?
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Marketers Increase Investments in CRM, Analytics and Email in 2014 - Qoints

Marketers Increase Investments in CRM, Analytics and Email in 2014 - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to spend more in this area (up by 4% in the last 12 months). Other areas organizations are likely to be increasing investment in are business analytics and web analytics software (47%), email platforms (40%) and content management systems (40%). The year-on-year comparison shows there has been a significant decline in the proportion of organizations that plan to increase investment in social media management systems, from over a third (38%) in 2013 to a quarter (26%) this year. Compared to last year, fewer companies are planning to increase their investment in paid search/bid management (-8%), video advertising (-6%) and cross-channel/multichannel campaign management (-4%). Learnings Paid Search/bid management, video advertising and multichannel campaign management are relatively established practices; lifecycle wise, marketing organizations are –usually- looking at cost-efficiencies and therefore getting the same or more for the same or lower amount of investment. The fact that social media investments don’t further increase …
more...
No comment yet.
Scooped by Qoints
Scoop.it!

[INFOGRAPH] Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion - Qoints

[INFOGRAPH] Big Data & Big Profits: The One Infographic That Will Show You How to Find $200 Billion - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
This infograph was originally published by David Edelman from McKinsey on Marketing & Sales How has Big Data helped you make better and more profitable decisions? Big Data and Big Profits from McKinsey on Marketing & Sales Related Posts[INFOGRAPH] Data Driven Marketing Is Heating UpThe Value of Data And It’s Impact On The US Economy[INFOGRAPH] Conversion Rate OptimizationBig Data vs Small Data… What’s The Deal?Five Years From Now, CMOs Will Spend More on IT Than CIOs Do[STUDY] Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016 - Qoints

Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016 - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
This article was originally written by Ben Sesser and published on Pandodaily.com entitled “Memo to this years YC class: It’s damn hard to build an enterprise company” — Among VCs and entrepreneurs like myself, there’s a lot of talk about the recent pivot from consumer startups to enterprise software. It seems that many young founders have now decided they’d rather start the next Box, not the next Facebook. The shift to enterprise is a bit of the “tail wagging the dog.” The poor short-term performance of a few consumer IPOs like Groupon and Facebook coincided with the strong performance of software as a service IPOs such as LinkedIn, Workday and Splunk. Since IPOs have traditionally been the main method for VCs to find liquidity, these investors have shifted their focus. When this happens, entrepreneurs, ever pragmatic, adopt new passions. That’s not to say there aren’t great things about the enterprise. Three of my favorite attributes of enterprise SaaS businesses are: 1) There is less business model risk; 2) It’s easier to identify pain-points to address relative to ephemeral tools for fighting boredom, and 3) Buyers are usually more rational than consumers – the better product tends to win. Gartner forecasts that the SaaS market will grow 19.5% through 2016, from $13.5 …
more...
No comment yet.
Scooped by Qoints
Scoop.it!

Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/Performance Management Software Market Grew Seven Percent in 2012 - Qoints

Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/Performance Management Software Market Grew Seven Percent in 2012 - Qoints | Digital Marketing Intelligence and Competitive Benchmarking for Enterprise Marketers | Scoop.it
Worldwide business intelligence (BI), corporate performance management (CPM) and analytics applications/performance management software revenue totaled $13.1 billion in 2012, a 6.8 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. Tough macroconditions and confusion related to emerging technology terms led to more muted market growth than in previous years. Table 1. Top 5 BI, CPM and Analytic Applications/Performance Management Vendors, Worldwide, 2011-2012 (Millions of Dollars) Company 2012 Revenue 2012 Market Share (%) 2011 Revenue 2011-2012 Growth (%) SAP 2,902.5 22.1 2,884.0 0.6 Oracle 1,952.1 14.9 1,913.5 2.0 IBM 1,625.6 12.4 1,478.8 9.9 SAS 1,599.7 12.2 1,542.9 3.7 Microsoft 1,189.3 9.1 1,059.9 12.2 Others 3,861.90 29.3 3,416.00 13.0 Total 13,131.1 100.0 12,295.1 6.8 Note: SAP reports in Euros, and faced currency head wind that hampered growth in USD. Source: Gartner (June 2013) Read the press release and access the report here Related PostsThe Inherent Flaw Of Digital Marketing Analytics[STUDY] Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed DecisionsMarketers Increase Investments in CRM, Analytics and Email in 2014Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016Big Data vs Small Data… What’s The Deal?Five Years From Now, CMOs Will Spend More on IT Than …
more...
No comment yet.