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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Marketing Insights From Convergent1 | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
Chris Jones's insight:

This infographic pretty well sums it up! #socialmedia

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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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How to Create Outstanding Social Media Pages [Infographic]

How to Create Outstanding Social Media Pages [Infographic] | Marketing Insights From Convergent1 | Scoop.it

Each and every social network is different and need to be used in different ways, at different times, promoted differently, etc.


This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.


Via Lauren Moss
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Alexander Abramov's curator insight, November 16, 2013 10:36 PM

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.

Jim Doyle's curator insight, December 6, 2013 1:10 AM

How to Create Outstanding Social Media Pages [Infographic]

Stéphane Hardel's curator insight, December 15, 2013 6:10 AM

Très social media ce matin ... D'ailleurs comment on fait pour bien les utiliser ? Hein ?

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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Marketing Insights From Convergent1 | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


Via Jeff Domansky
Chris Jones's insight:

Did you know any of these?

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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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Generate traffic in 50 different ways, including Scoop.it!

Generate traffic in 50 different ways, including Scoop.it! | Marketing Insights From Convergent1 | Scoop.it
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.
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Tahar Mehenni's curator insight, December 4, 2013 7:02 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Information Age Technology LLC's curator insight, December 10, 2013 1:09 PM

Great online marketing tips.

aanve's curator insight, February 8, 2014 12:42 AM

www.aanve.com

 

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How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Marketing Insights From Convergent1 | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky
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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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Ten Tips to the Top of Google

Ten Tips to the Top of Google | Marketing Insights From Convergent1 | Scoop.it
Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.
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Which of these 5 content curation tools is best for your social media marketing?

Which of these 5 content curation tools is best for your social media marketing? | Marketing Insights From Convergent1 | Scoop.it
One of the most time consuming elements of doing social media marketing really well, is harvesting and curating the...... (RT @Roypovar: Which of these 5 content curation tools is best for your social media marketing?

Via Suzanne Axt
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Facebook Advertising Tips - The Social Advertising Agency

Facebook Advertising Tips - The Social Advertising Agency | Marketing Insights From Convergent1 | Scoop.it
These Facebook advertising tips list different approaches to Facebook ads, annotated by Firstconversion - to give you inspiration for your ads.
Chris Jones's insight:

If you are not yet advertising on Facebook you should definitely check it out. It's a powerful platform that is getting better all the time.

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Digital PR report shows 72% of PR agencies now offer SEO | Branded3

Digital PR report shows 72% of PR agencies now offer SEO | Branded3 | Marketing Insights From Convergent1 | Scoop.it

Earlier this month, the Public Relations Consultants Association (PRCA) released their Digital PR Report 2013 which had some very interesting findings....

 

As someone who has worked in both the PR and SEO industries, I have to say it’s very hard to classify which activity should sit with PR and which sits in SEO as they seem to very much be merging into the same thing. What makes a successful SEO campaign is now very similar to what makes a successful PR campaign it’s just the reporting that takes a different track. A lot of the campaigns and activity that I execute for SEO clients would be the same even if they were for a sole PR client, which just shows how much the two industries are merging.

 

There have always been blurred lines when it comes to marketing activity – where should social media sit, who should have control of the company blog – activities no longer sit easily in one team anymore but need input from all different teams in order to make them a success....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 9:58 AM

It's a seismic shift for the PR profession as Digital PR takes over the client services menu

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Developing a really solid backlink profile - ContentPlus

Developing a really solid backlink profile - ContentPlus | Marketing Insights From Convergent1 | Scoop.it
Concerned about your backlink profile? Here's what to do to develop a strong, diverse backlink profile to support your SEO efforts.
Chris Jones's insight:

Solid backlinks are more important than ever to #SEO

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Social media posts can cost you your job, survey finds

Social media posts can cost you your job, survey finds | Marketing Insights From Convergent1 | Scoop.it
Survey finds 4 percent of workers have suffered fallout from social media posts (Social media posts can cost you your job, survey finds: It might be wise to think twice before sending out a n...
Chris Jones's insight:

Who doesn't know this?

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HOW TO USE LANDING PAGES TO IMPROVE SEO

HOW TO USE LANDING PAGES TO IMPROVE SEO | Marketing Insights From Convergent1 | Scoop.it
Landing pages come and go. Some are around for a long time, maybe if they feature an important product or service you’re selling; others are just seasonal or temporary, promoting something that’s only going to be around for a little while.
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6 Social Media Rules You Should Follow For Maximum Effectiveness

6 Social Media Rules You Should Follow For Maximum Effectiveness | Marketing Insights From Convergent1 | Scoop.it

Social media is critical for your business. You can’t do without it. If you do choose to go with it, you’d ideally be spending all your productive time on conversations, responses, comments, sharing, and small talk — not exactly a great way to spend your day.


Social does have plenty of opportunities across the board for small businesses and marketers but doing a lot of it is a huge opportunity cost for your business.


Random dabbling with social media content won’t get you anything. You’d, at best, need a performance-based approach to social media marketing, as Jon Wade at Clickz.com points out.


How do you get the best of social media without spending too much time, an arm, and a leg? What rules should you set-aside for yourself before venturing out with your social media accounts?


Here are a few tips for you:


Via Brian Yanish - MarketingHits.com
Chris Jones's insight:

Good rules to follow for getting the most out of #SocialMedia

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Erica Smith's curator insight, October 28, 2013 1:55 PM

How to handle a community if you're a business. Interesting - do you agree?

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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | Marketing Insights From Convergent1 | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
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Lonnie Juarez's curator insight, November 19, 2013 11:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 12:28 PM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 6:23 AM

Great one.

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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Marketing Insights From Convergent1 | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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The Marketing Guide to Instagram | Marketing Strategy HQ

The Marketing Guide to Instagram | Marketing Strategy HQ | Marketing Insights From Convergent1 | Scoop.it

There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.

 

Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.


Via Jeff Domansky
Chris Jones's insight:

Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 

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Jeff Domansky's curator insight, November 11, 2013 11:58 AM

Tips for content marketing on Instagram.

Terry Dunlop's curator insight, November 12, 2013 2:04 PM

Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.

Marie Ennis-O'Connor's curator insight, November 13, 2013 10:26 PM

add your insight...

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Updates to Facebook analytics and their impact on businesses | Social Media Today

Updates to Facebook analytics and their impact on businesses | Social Media Today | Marketing Insights From Convergent1 | Scoop.it
Here’s a brief summary of what’s different and what you can expect from Facebook’s updated Page Insights. (Facebook's New Page Insights Spell Big Changes For Marketers: Recently, social networking giant Facebook has m...
Chris Jones's insight:

Anyone that hasn't checked out the #Facebook Insights yet I suggest you do. They are light years improved from what they were. Very well done, Facebook. 

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Social Media Crisis Management [INFOGRAPHIC]

Social Media Crisis Management [INFOGRAPHIC] | Marketing Insights From Convergent1 | Scoop.it
Surveys show that most colleges and universities usually do not immediately discuss things on social media, even when they have the most need for it.
Chris Jones's insight:

Very Interesting!

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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Marketing Insights From Convergent1 | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
Chris Jones's insight:

I didn't get Google+ at first. It's not quite as intuitive as #Facebook. But once you get the hang of it you realize what an incredible platform it is. If your business is not on #GooglePlus you're missing out in a big way!

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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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7 Ways Twitter Can Help Juice Your Content Creation

7 Ways Twitter Can Help Juice Your Content Creation | Marketing Insights From Convergent1 | Scoop.it

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation.


But as inbound marketers, we know that content creation is also one of our top priorities. So ... is Twitter a tool we can use for that, too?


Abso-tweetin'-lutely! Twitter and content creation have become an integral part of our day-to-day marketing lives in the past few years, so why not marry the two together to make life a little easier (and our marketing more successful)?


Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter.


Via Brian Yanish - MarketingHits.com
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Google+ Hangouts and Photos get major overhaul, vanity URLs arrive

Google+ Hangouts and Photos get major overhaul, vanity URLs arrive | Marketing Insights From Convergent1 | Scoop.it
Tuesday was a very busy day for Google. The company added 18 new features to its social network. Hangouts Support for location sharing, SMS, and GIFs (Hangouts for Android). Hangouts On Air can now...

Via Cendrine Marrouat - cendrinemarrouat.com
Chris Jones's insight:

It's about time! I was wondering when Google was finally going to roll out vanity urls.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 30, 2013 12:26 AM

When Google makes announcements, they are usually major. Today was no exception.

 

With 18 new features added to Hangouts and Photos, as well as the introduction of vanity URLs, Google+ is officially making history.

 

According to you, what’s next?

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6 Ways to Grow Your LinkedIn Connections

6 Ways to Grow Your LinkedIn Connections | Marketing Insights From Convergent1 | Scoop.it
Are you looking to grow your LinkedIn network? Do you want to improve your chances of connecting with people via LinkedIn?

 

In this article, you’ll find six tips for successful networking that will help you avoid common mistakes that can damage your professional reputation on LinkedIn.

 
Via Brian Yanish - MarketingHits.com
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Charles Rein's curator insight, October 30, 2013 12:29 PM

Your Profile should be Professional. LinkedIn is the Leading Career network and RECRUITERS will check you out

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How to Choose a LinkedIn Profile Picture | Social Media Today

How to Choose a LinkedIn Profile Picture | Social Media Today | Marketing Insights From Convergent1 | Scoop.it
Here are the LinkedIn profile pictures you need to avoid at all costs.
Chris Jones's insight:

There are a lot of bad #LinkedIn profile pictures out there. Here's how to select the best one for you.

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Better Business: Five Effective Ways to Manage Your Online Reputation Using Social Media

Better Business: Five Effective Ways to Manage Your Online Reputation Using Social Media | Marketing Insights From Convergent1 | Scoop.it

The social media don’t just help people get closer to one another. They also help brands get closer to their customers. While it does benefit businesses to be in touch with their customer base, social engagement tends to be demanding work. 


At one time, only businesses in the hospitality industry bothered with building and maintaining an online reputation. Increasingly, though, online reputation building is a necessity across the board. Businesses involved in electronics, telecommunications and even sports need to invest heavily in maintaining a good online reputation today. 


Recent surveys show how important a good online reputation is for success in many industries. Of those who look online for reviews before making a purchase, three out of four trust the opinions that their friends and family post on the social networks. Nine out of ten trust reviews from random customers posted on review websites. Online reviews have a role to play in B2B scenarios, too. One out of two people in business search online for information on the people they plan to deal with. 


Via Brian Yanish - MarketingHits.com
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Progressive training's curator insight, October 26, 2013 3:35 PM

Five Effective Ways to Manage Your Online Reputation Using Social Media

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Mashpedia, a real-time discovery engine for the classroom and journalists

Mashpedia, a real-time discovery engine for the classroom and journalists | Marketing Insights From Convergent1 | Scoop.it
Mashpedia a free topic-based encyclopedia that fetches content from many different sources (Wikipedia, Google, Twitter, Digg, YouTube...) to bring you the best results in real-time and in one spot....

Via Cendrine Marrouat - cendrinemarrouat.com
Chris Jones's insight:

Very nice source for curating content!

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Gover Horticulture's comment, October 23, 2013 12:53 AM
informative one http://www.goverhorticulture.com