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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Marketing Insights From Convergent1 | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
Chris Jones's insight:

This infographic pretty well sums it up! #socialmedia

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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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6 Simple Ways To Keep Your iPhone From Running Out Of Battery So Fast

6 Simple Ways To Keep Your iPhone From Running Out Of Battery So Fast | Marketing Insights From Convergent1 | Scoop.it
We all know that sinking feeling you get when you’re out on a Saturday night and realize to your utter horror that your iPhone will be dead soon. That little battery icon nearly drained of its life-force taunting you mercilessly from the lock screen. It will be hours before you…
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Here are some tips to extend the battery life on your iPhone.

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10 Things NOT To Share On Facebook

10 Things NOT To Share On Facebook | Marketing Insights From Convergent1 | Scoop.it
In this industry we love to talk about what to share on Facebook, how to share, and when to share. What we don't talk enough about is what not to share. It still blows my mind the stuff I see people I know sharing to Facebook. Do they not realize what…
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Facebook Reveals New Simplified News Feed Interface

Facebook Reveals New Simplified News Feed Interface | Marketing Insights From Convergent1 | Scoop.it
Facebook began rolling out a new look for the News Feed today. The update is purely a cosmetic one that will not affect advertising or anything else. The redesigned News Feed has a much cleaner look with less clutter. In today’s update, the changes are all visual: a new font…
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Video: Google’s Matt Cutts Describes What Is Considered A ‘Paid Link’

Video: Google’s Matt Cutts Describes What Is Considered A ‘Paid Link’ | Marketing Insights From Convergent1 | Scoop.it
Here’s another Q & A from Google’s Matt Cutts. He was asked what exactly the criteria is for Google to consider something a “paid link.”
The post Video: Google’s Matt Cutts Describes What Is Considered A ‘Paid Link’ appeared first on Convergent1.
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32 Ways To Improve Your AdWords Quality Scores [Infographic ...

32 Ways To Improve Your AdWords Quality Scores [Infographic ... | Marketing Insights From Convergent1 | Scoop.it
32 Ways To Improve Your AdWords Quality Scores [Infographic] - Internet Marketing by Click Measure. 32 Ways To Improve Your AdWords Quality Scores [Infographic] - Internet Marketing by Click Avatar Posted by kimballmk ...
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The Top 50 Content Marketing Tools

The Top 50 Content Marketing Tools | Marketing Insights From Convergent1 | Scoop.it
This is #2050charity post #4. If you want to rock it with a sponsored content campaign you've come to the right place. I've written sponsored content for big brands like Microsoft, eBay, HTC, Bose ...
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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Marketing Insights From Convergent1 | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
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Ready Mobile Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

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Social1 Marketing Blog: Understanding Internet Presence Management

Chris Jones's insight:

Internet Presence Management (IPM) is gonna be big in 2014! Here's a great video to help you understand it.

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How to Turn Your Office Cubicle Into Your Personal Sanctuary

How to Turn Your Office Cubicle Into Your Personal Sanctuary | Marketing Insights From Convergent1 | Scoop.it
The office cubicle has long been regarded as a cold, impersonal place to work. The film, "Office Space" nailed the environment of the work cube as being intrusive, confining and pedestrian. Although main character Peter ends up breaking...
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Spotify removes remaining 10-hour monthly caps from free accounts

Spotify removes remaining 10-hour monthly caps from free accounts | Marketing Insights From Convergent1 | Scoop.it
Among all the hoo-hah over free mobile-streaming and Led Zeppelin exclusives, Spotify actually let slip on another piece of news today.

In some parts of Europe, Spotify has thus ...
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Over 2m Facebook, Twitter, Gmail accounts compromised in massive hack

Over 2m Facebook, Twitter, Gmail accounts compromised in massive hack | Marketing Insights From Convergent1 | Scoop.it

More than two-million accounts for users of popular online services including Facebook, Twitter, Gmail and Yahoo have been compromised after malware captured, among other things, their login credentials...

 

...According to Trustwave, the effected accounts didn’t exactly make things difficult for the hackers either. Take a look at the top 10 passwords for the accounts infiltrated by the malware...

 

Indeed, a whole lot of the passwords used by the infected accounts weren’t exactly what you’d call top-notch. Trustwave grouped the length and type of characters used in the passwords to get a gauge on their complexity and this is what it found...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 9, 2013 10:57 AM

Time to revisit your passwords for your social media accounts in light of this massive hack.

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Keep an eye on Twitter trends with Sonar Solo

Keep an eye on Twitter trends with Sonar Solo | Marketing Insights From Convergent1 | Scoop.it
Those who use Twitter to keep an eye on conversations will certainly agree with this statement: The social media platform can be overwhelming. That's why a service like Sonar Solo is handy. Sonar S...

Via Cendrine Marrouat - www.socialmediaslant.com
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Donald McClendon's curator insight, December 3, 2013 11:20 PM

Soon as I master Twitter and IFTTT, look out 2014!!!

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How to Make the Perfect Kickstarter Video, Step One: Tell Your Story

How to Make the Perfect Kickstarter Video, Step One: Tell Your Story | Marketing Insights From Convergent1 | Scoop.it

While Kickstarter doesn’t require videos, Kickstarter says that campaigns with a video succeed at a much higher rate (50% vs. 30%) and make more money. A great video could be the difference between getting your idea funded and changing the world or filing it away with your half-finished novel and SNL audition tape.


But how do you make a great video with no experience, no equipment and likely no real budget?


Via Brian Yanish - MarketingHits.com
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Marty Koenig's curator insight, November 21, 2013 5:36 PM

i tell people all the time "Tell Your Story!" they think their product is good enough to warrant people backing their Kickstarter campaign, but it's usually not. 

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Look out Twitter, Google+ Flexing its Muscle

Look out Twitter, Google+ Flexing its Muscle | Marketing Insights From Convergent1 | Scoop.it
Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest By Garett Sloane Google Plus has the same number of U.S. users as Twitter and more opportu...
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10 Tips For Being A Successful Blogger

10 Tips For Being A Successful Blogger | Marketing Insights From Convergent1 | Scoop.it
Many people have contemplated starting a blog at some point in their life. These days setting up a blog takes only minutes for a bare bones site. But there is a big difference between having a blog and being a blogger. Running a successful blog is not easy and requires…
Chris Jones's insight:

Follow these steps if you want to be a successful blogger! 

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5 Awesome Blogs About WordPress

5 Awesome Blogs About WordPress | Marketing Insights From Convergent1 | Scoop.it
These are 5 of the best blogs about WordPress. WordPress news, plugin reviews, and WordPress tips and tricks.
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This Is How To View Your Facebook Search History

This Is How To View Your Facebook Search History | Marketing Insights From Convergent1 | Scoop.it
Privacy has long been dead as we all know. Most of us succumbed to Facebook and Google’s information collecting long ago. They are our digital overseers whether we like it or not.
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Social Media Blogs - Top Social Media Blogs at 1NewsHub

Social Media Blogs - Top Social Media Blogs at 1NewsHub | Marketing Insights From Convergent1 | Scoop.it
1NewsHub is an aggregator of the best social media blogs, seo blogs, and technology blogs in the industry.
Chris Jones's insight:

Check out this awesome blog aggregator of the top social media and marketing blogs. Makes a great tool for content curation.

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One-word copy changes that will increase your ROI

One-word copy changes that will increase your ROI | Marketing Insights From Convergent1 | Scoop.it

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.

 

Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.

 

This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."

 

It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 8, 11:46 AM

Great advice for bloggers, copywriters and PR pros.

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The State of Social: An Infographic of 6 Best Practices

The State of Social: An Infographic of 6 Best Practices | Marketing Insights From Convergent1 | Scoop.it

We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.


Via Lauren Moss
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aanve's curator insight, December 23, 2013 11:15 PM

www.aanve.com

aanve's curator insight, December 29, 2013 10:26 PM
www.aanve.com
John Thomas's curator insight, February 12, 12:55 PM
The State of Social: An Infographic of 6 Best Practices
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Hshtags is THE search engine for hashtags

Hshtags is THE search engine for hashtags | Marketing Insights From Convergent1 | Scoop.it
Hashtags have become the staple "food" of social media. They are everywhere! Unfortunately, keeping track of them on social networks can be hard. Let Hshtags help you with that.

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Jones's insight:

Very cool. Never seen this site before!

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Miquel Loriz's curator insight, December 18, 2013 3:07 AM

Una beta que parece interesante

Witmer Group's curator insight, December 18, 2013 11:22 AM

Brilliant!  Of course we need to know what hash tags are most relevant, such a smart tool. 

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WordPress 3.8 is out

WordPress 3.8 is out | Marketing Insights From Convergent1 | Scoop.it
WordPress.org today announced the debut of WordPress 3.8, which introduces a modern new design that the company calls its "most beautiful update yet." You can download the ...
Chris Jones's insight:

Just upgraded a site to 3.8. It looks great!

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You'll Never Guess Which Social Media Site Owned Black Friday Weekend - DailyFinance

You'll Never Guess Which Social Media Site Owned Black Friday Weekend - DailyFinance | Marketing Insights From Convergent1 | Scoop.it
You'll Never Guess Which Social Media Site Owned Black Friday Weekend
DailyFinance
Pinterest's share of social-generated e-commerce is within a few percentage points of Facebook's, yet the company only has 4% as many monthly active users as Facebook.
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Logistical Support Agency in China: Benefits and Advantages -  

Logistical Support Agency in China: Benefits and Advantages -   | Marketing Insights From Convergent1 | Scoop.it
Logistical support agency in China: After 30-plus years, Houston, Texas headquartered ITI Manufacturing knows about Chinese custom-manufacturing.
Chris Jones's insight:

Interesting information about manufactuing in China

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Make your updates more visually friendly with Notegraphy

Make your updates more visually friendly with Notegraphy | Marketing Insights From Convergent1 | Scoop.it
Those maintaining a presence online know it. Social media is a time suck. And not everyone has the time or budget to craft beautifully designed status updates. This world is driven by visual conten...

Via Cendrine Marrouat - www.socialmediaslant.com
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