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10 Tips For Being A Successful Blogger

10 Tips For Being A Successful Blogger | Marketing Insights From Convergent1 | Scoop.it
Many people have contemplated starting a blog at some point in their life. These days setting up a blog takes only minutes for a bare bones site. But there is a big difference between having a blog and being a blogger. Running a successful blog is not easy and requires…
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Follow these steps if you want to be a successful blogger! 

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One-word copy changes that will increase your ROI

One-word copy changes that will increase your ROI | Marketing Insights From Convergent1 | Scoop.it

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.

 

Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.

 

This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."

 

It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 8, 2014 11:46 AM

Great advice for bloggers, copywriters and PR pros.