This step-by-step guide will allow you to gain a thorough understanding of your competitors’ organic strategies; using data to identify opportunity and helping you align your search approach accordingly to beat the competition.
Excerpt from the article by Search Engine Watch: "Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.
Let's look at 12 types of evergreen content (here just is the list): 1. Yearly Posts That Can be Updated; 2. Posts That Track Something; 3. Interviews; 4. How-to Posts; 5. Posts About the History of Something; 6. About Us Pages; 7. User Tips; 8. Testimonials; 9. Reviews; 10. Curation Posts; 11. Personal Biographies; 12. Resources.
So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."
Marketers will be able to leverage real-time strategies to reach people engaged with major live events by using Twitter’s new event targeting feature. With this three-stage tool at the ready, brands and marketers can more accurately map new event-based campaigns
5 Mistakes People Make When Setting Up Their Website Forbes Before investing a large amount of time and money into a website, take a step back and construct both a business plan and marketing strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.