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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Digital Marketing Industry | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.

Via Cendrine Marrouat - SocialMediaSlant.com, David Simpson
Nik Hewitt's insight:

Great article, well worth casting an eye over.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 26, 2013 2:33 AM

In 2013, storytelling must also be visual. Some great examples in this article.  

Jon Turino's curator insight, January 28, 2013 1:10 PM

Another good one scooped by CendrineMedia.

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Digital Marketing Industry
Helpful articles from the content, social, PPC, and SEO marketing trenches.
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What Does a Social Media Strategist Do?

What Does a Social Media Strategist Do? | Digital Marketing Industry | Scoop.it

Most of my friends, hell, even my wife, have no real clue what I do for a living. “It’s something to do with Facebook, right?” I’m not surprised. Social media is a disciple with a crop of specific roles with specialist responsibilities, and a lot of ‘made-up-titles’. This is the post I’ll be referring people to when they ask.

There’s a difference between being a Social Media Manager, an Assistant, a Social Media Executive/Coordinator/Editor or whatever, and a Social Media Strategist.  I’m basically the latter, though my work does spill into other areas like content marketing and campaign management as well.

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Why Social Media Managers Need to be Content Creators

Why Social Media Managers Need to be Content Creators | Digital Marketing Industry | Scoop.it

You’ve set up your LinkedIn Business Profile and your Twitter account, and your ready to engage with the world. What’s next? 

Here’s the part where, without strategy, many companies end up staring at their monitors like a dog that’s been shown a card trick. Social media is an avenue of communications where you can tell your story, but you still need a story to tell. You also need to present that story in an accessible way suitable for your audience. 

Different people are at different stages of the purchase process. They all want different things. Different information, presented in different ways...

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How to Find Content to Aggregate for Your Social Media

How to Find Content to Aggregate for Your Social Media | Digital Marketing Industry | Scoop.it
To be of value to your social media audience you need to offer them something other than messaging and ads about you. It’s that simple.

Very often you simply can’t produce all the decent content you’d need yourself, so you’re gonna to need to find it somewhere else. There’s a lot of different ways of doing this, but one common tactic is to add external (other peoples) content aggregated into your social media mix. Often, the creative content created by your competition and branded with their logo or on their website isn’t suitable, so this narrows down the options...

 

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How to Unfollow Contacts on LinkedIn

How to Unfollow Contacts on LinkedIn | Digital Marketing Industry | Scoop.it

LinkedIn can be a proper mare sometimes. It's so stable, doggedly reliable, but the interface can be a pig if you're looking for something specific. After a month of job hunting last year I need to purge a bunch of agents who are still spamming with the latest positions.

You wouldn't think it'd be rocket science to unfollow people, but it was a bugger to find. So much so it's worthy of a blog post.

To start with, on the main horizontal nav, go to 'Network>Contacts' in the drop-down (as below, but you can access this from the Home page as well)...

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Where to Start With Blogger Outreach

Where to Start With Blogger Outreach | Digital Marketing Industry | Scoop.it
Modern PR agencies need to court bloggers for the future, and need to form relationships in the same way we do with journalists.

Here’s a few general guidelines to get you started: Go to bloggers conferences and say hi. Making a personal connections with the folks who publish in your niche is fantastic for future relationships - plus, it’s great to learn more about what the folks who are passionate about your niche really want and how they behave (in a cool supportive way, not a creepy stalker way). Try casting an eye over BloggerEdge for Blogger Events that might be on topic for you and in your area. There’s a lot of good stuff over at PRNewswire for Bloggers as well. There’s tonnes of conferences and meet-up’s around, from food bloggers to mummy bloggers and from automotive blogs to travel blogs. Do a bit of research, and pop along with a smile and a decent sized bag of high-quality freebies to an event that’s suitable for your industry...
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Digital Marketing Industry | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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5 Awesome Facebook Timeline Contest Ideas

5 Awesome Facebook Timeline Contest Ideas | Digital Marketing Industry | Scoop.it

Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required.

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Facebook Updates News Feed Algorithm With New "Story Bumping" & "Last Actor" Factors

Facebook Updates News Feed Algorithm With New "Story Bumping" & "Last Actor" Factors | Digital Marketing Industry | Scoop.it

Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ News Feeds.
 

The company announced two new factors — “Story Bumping” and “Last Actor” — during a media session today, and also promised more transparency in the future about how and why certain posts show for certain users.

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How Big Brands Use Hashtags On Facebook, And How You Can, Too

How Big Brands Use Hashtags On Facebook, And How You Can, Too | Digital Marketing Industry | Scoop.it

In June, Facebook announced that status updates could include “clickable” hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren’t clickable, they were sort of insider jokes for their friends and fans. But they’ve been a popular way for users to track conversations and topics on Twitter, Instagram, and Google Plus, and, since social networks often steal popular features from competitors, it wasn’t a big surprise to see hashtags make their way to Facebook.

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101 of the Best Facebook Apps & Tools for Businesses in 2013

101 of the Best Facebook Apps & Tools for Businesses in 2013 | Digital Marketing Industry | Scoop.it

I couldn’t be more excited by this latest installment in my “101 Series” on the best Facebook apps and tools. Facebook has become so huge that it’s almost impossible to manage and get the best results without using a few tools and apps. There’s something for everyone in this list – from management tools, to amazing content apps and the coolest tools that will help you stand out. I’ve had a blast trying out these tools and apps and I hope you will find some that will help you get better results from Facebook!

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Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data

Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data | Digital Marketing Industry | Scoop.it

erformance of your Facebook Pages. Product Marketing Manager Galyn Burke told me that this is the first time the Page Insights interface has been updated since October 2011.
 

Now, the specific changes may sound a little arcane to folks who don’t actually use Page Insights, but Burke said the update is, in large part, a response to something that Facebook has been hearing from Page owners: “Don’t just tell me how my Page is doing. Tell me how I can do better next time.” Ultimately, if the update works as expected, businesses will have a better sense of what is and isn’t working on their Pages, so they can create better, more engaging content — and perhaps spend more on advertising with Facebook in order to promote that content.

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Be Natural: What Google Updates Mean for Content Producers

Be Natural: What Google Updates Mean for Content Producers | Digital Marketing Industry | Scoop.it

Last year Google’s first Penguin algorithm update turned the online world upside down for a lot of website owners, copywriters and SEO experts. Rankings fell away, penalties were doled out and a huge amount of work was required to reverse the damage.

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Social Media Keyboard Shortcuts for Twitter, Facebook, Youtube, & Google Plus

Social Media Keyboard Shortcuts for Twitter, Facebook, Youtube, & Google Plus | Digital Marketing Industry | Scoop.it

These lists of keyboard shortcuts (key combinations, like special moves in Tekken but not as much fun, that do stuff (allegedly) quicker than you can by clicking) are hidden around the Internet and I couldn’t find the useful ones all in one place when I needed them. So here they are, the big 4, Twitter, Facebook, Youtube, & Google Plus, all in one place. Hope they’re of use to folks (other than my interns). I use some of them all the time, others you forget about because the interfaces are clean enough to let you do what you want quick enough by mouse.

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Feedly Refuses To Pay Ransom To Hackers Holding Its Service Hostage

Feedly Refuses To Pay Ransom To Hackers Holding Its Service Hostage | Digital Marketing Industry | Scoop.it

Are you a Feedly fan missing the news today? You're not alone. Hackers have hit RSS reader Feedly with distributed-denial-of-service attacks. The company said Wednesday it refuses to pay the ransom the attackers are demanding.

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12 Free Applications to add to Your Facebook Business Pages

12 Free Applications to add to Your Facebook Business Pages | Digital Marketing Industry | Scoop.it

Which applications you add to your Fan Pages are important. You can only display 3 at a time, so prioritising which to show and how you show them really depends on what you want your Friends, Fans and Followers to do once they’re there. You have to be a bit flexible. If it’s not on display the chances of someone finding it, never mind clicking on it and interacting with it, are slightly less than bugger all.

Rotating what’s on display is an obvious way of doing this, putting the Sweepstake app on the Page if you’re in the middle of running a Sweepstake, or showing the Newsletter sign-up if you’re having a push on building your house lists, etc.
 

Applications should always graphically match the Page. Creating simple replacement buttons isn’t rocket science and makes a big difference in the look and feel, plus allows you to graphically highlight some of these when appropriate. Also, don’t forget, regardless of what the application is called, you can rename it to say something more appropriate next to the app. button.
 

Over the years I’ve used a broad range of Facebook apps on business Fan Pages, and here’s some of my favourites that get good interaction. Just click on the titles to get to the application pages for more information.

 

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How To Hide Your LinkedIn Profile From Google

How To Hide Your LinkedIn Profile From Google | Digital Marketing Industry | Scoop.it
Its possible for LinkedIn users to hide their profiles from appearing in Google and other search engines. Here's how you do it.
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How Marketing Will Change in 2014

How Marketing Will Change in 2014 | Digital Marketing Industry | Scoop.it

I do this every year, and one thing I’ve learnt is that you can never accurately predict what’s going to happen online (especially in social channel popularity) and how the market will change. We can, however, make a few educated guesses and throw about some wider theories – so this year I’m going to play it safe and do just that...

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Thinking Of Using A Hashtag On Twitter? - 4 Quick Tips To Maximise ROI

Thinking Of Using A Hashtag On Twitter? - 4 Quick Tips To Maximise ROI | Digital Marketing Industry | Scoop.it

Two, studies have shown that tweets that contain one or two hashtags generate a higher rate of engagement than tweets that use no hashtags. However, tweets with more than two hashtags generate a negative rate of return, so, as is usually the case, with these bad boys less is very much more.

 

This infographic from MiHi Digital proposes 4 simple tips for maximising ROI on hashtag use on Twitter, including a mobile user timing suggestion that, while obvious with hindsight, looks eye-openingly lucrative....


Via Jeff Domansky, David Simpson
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Jeff Domansky's curator insight, October 29, 2013 4:53 PM

Smart Twitter tips.

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How do you go Incognito When Viewing LinkedIn Profiles?

How do you go Incognito When Viewing LinkedIn Profiles? | Digital Marketing Industry | Scoop.it

This is actually pretty simple, and I see it all the time in my 'Who's Viewed Your Profile' area. It's strange, but I think we all view the words "This member chose to be shown as anonymous" with a degree of suspicion and annoyance, but people do it for a variety of reasons. While it does niggle me that I pay to see who'd been looking at my profile and this is easily circumnavigated, I do see why some folks (especially recruiters and researchers working via their private profiles) might want the benefits of a little smoke and mirrors.

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5 Punctuation and Grammar Rules all MArketers Should Know

5 Punctuation and Grammar Rules all MArketers Should Know | Digital Marketing Industry | Scoop.it

As a content marketing bod, writer, p/t sub-editor and full-time anal retentive, I need to know this stuff. If you're in the same industry you should too. So pay attention and be told. I get things wrong all the time - nobody is perfect (except possible Uma Thurman in Pulp Fiction) which is why as a team we check each others stuff. Here's a few things that come up a lot - especially when clients or tech folks are writing the content and we're converting them into English afterwards...

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Ultimate Social Media Button Cheat Sheet

Ultimate Social Media Button Cheat Sheet | Digital Marketing Industry | Scoop.it

Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

Nik Hewitt's insight:

Well, this just has everything all in one place. Nice resource :)

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5 Google+ Engagement Strategies

5 Google+ Engagement Strategies | Digital Marketing Industry | Scoop.it

Are you getting the most from your Google+ presence?

Are you looking for ways to improve your Google+ engagement?
 

Well look no further.
 

In this article I’ll share five ways you can improve your Google+ experience.

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Setting Standards: A few Possible Ways to use Facebook Hashtags

Setting Standards: A few Possible Ways to use Facebook Hashtags | Digital Marketing Industry | Scoop.it

I like them. No really, I do. They're great for passive outreach and sharing. They're awesome for research - you just follow the tag to riff on a topic. I am, however, starting to feel #spammed by the way some people are using them.

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Social Networks Directory

Social Networks Directory | Digital Marketing Industry | Scoop.it

Whilst Facebook, Twitter and YouTube dominate the social media headlines, you may find that they just don't do it for you. Despite popular belief, this isn't the be all and end all, there are plenty of other social networks out there that can work for you. To prove it, we've waded through the world wide web and put together the Yellow Pages of social networks, an A-Z of all the available social networks out there, what they offer and how they could be of use to you.

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How To Create Killer Content Using Buyer Personas

How To Create Killer Content Using Buyer Personas | Digital Marketing Industry | Scoop.it

Great content is all about being relevant and unique.

 

This is one of the best ways to guarantee content you spent so much time creating will have a chance at cutting through the clutter. No one is going to click on your headline if they’ve read the same idea a hundred times. And it won’t matter if someone does, if they aren’t the kind of person that would buy from you in the first place.

 

In this article, I’ll provide four quick tips for researching and executing unique content topics.

Nik Hewitt's insight:

KIller round up from Ashley Verrill. This is the 2nd part in her 3-part series on how to build an online presence in a truely social way that's of genuine value to a potentail customer and adds to the conversation. A must -read for any in-house content or community mamager, this is all the impostant points and tips in one place.

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