Adobe reaches for share of digital marketingMarketWatchSocial networks and mobile apps are engaging people in new ways that marketers are eager to embrace.
Adobe is riding two big waves into the digital marketing scene. There is an explosion of content that needs to move between PCs, phones and tablets, with the biggest focus on tablets, which are becoming "the shopping device of choice," said Mr. Rencher. Marketers need to steer the content between devices and understand how consumers are using different devices to best present content and make sales.
Second, traditional media like magazines are rapidly becoming digital with features like embedded video. Readers that commonly wander off a website are spending more time with magazine apps that turn tablets into a virtual magazine with more appeal to advertisers.