Study: How B2B and B2C marketers are approaching social media
SUMMARY: The goal of business-to-business marketers' social media strategies differs from their business-to-consumer brethren, according to an Ascend2 survey. Whereas B2B and B2C marketers name improving customer engagement as the top priority, B2B marketers care more about increasing content reach, lead quality and lead quantity. Tactics differ considerably as well, with B2C more than twice as likely to advertise on social nets, and B2B four times more likely to create whitepapers and research content.
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
In this column, I will share five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
Have a social media channel plan that makes sense. As I wrote in a previous ClickZ column on the five ways to create your social media marketing plan, it is crucial for any organization to have a social media plan in place.Have a content plan that is reasonable. The key to engagement in social is delivering content that is shareable and engaging. If you have a small team, you cannot expect to push out new original content every day. You might be able to do one blog post a week, one email newsletter a month, etc. If you are small and are selling one product or service, then your content plan can be easily managed.Have the right social media resources. This is the absolute key to your social media success or failure. Social media, as many say, is now a sophisticated marketing tool and must be treated as such. The right people must be in place to manage it effectively (toward your brand goals). This means making sure you have an appropriate approval system in place with the brand manager at the top.Don't jump to every social media change - stick to your plan. With changes in social networks happening every second, it is all too easy to get thrown off track and get unfocused on your social media goals. Any changes to your social media marketing program should be tested and reviewed for driving positive results. One of the pieces of advice we provide, for example, is to set aside a small portion of resources (time and money) each quarter to test any new social initiatives.Have a social customer service process. Social media networks are the perfect breeding ground for reputation damage. Make sure that you are a step ahead of the game by managing your social media sentiment. With regular monitoring of your audiences' positive or negative mentions of your brand and by getting regular alerts on these with simple tools like Social Mention or Google Alerts or more sophisticated tools like Viralheat or HootSuite, you will more easily be able to manage how your brand is perceived in social.
Social Media can be overwhelming because you are under pressure to look good especially when your reach is so high. For so many businesses, outsourcing to experts is the only way forward - this is one of the main reasons businesses join the Tweet Like Follow Friend membership: affordable and very successful!
An image speaks a thousand words? Visuals included in social media content creation are crucial to delivering a comprehensive profile but take it one step further and you get serious engagement through your first conversation with your customer base. Video is a perfect way to show off your business - check out some of Tweet Like Follow Friend's here: http://www.youtube.com/channel/UCmC9uUIEaF0DPYJMCMq7F2A?feature=guide
Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.
This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.
Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.
Interview with Mike King, Director of Inbound Marketing at enterprise digital marketing firm iAcquire.
"Where once SEO and Social were seen as divergent areas, today search engines have placed their stake firmly in the ground to ensure the singularity of search and social media.
Now people can instantly share things on social media and so linking is becoming a far less natural behavior for users of the web. So obviously Google must do something to harness social as a signal of what content people believe is worthwhile".
Social Media is at the baby stage of development; just look at how often Facebook changes each year! There are literally hundreds upon hundreds of sites that (The Age-Old Question: How Do I Build a #SocialMedia Audience?
Do you need advice on building yourself a credible and profitable social media profile across multiple platforms? Why not have a look at tweetlikefollowfriend.co.uk for more information on how we can take your social media presence to its peak!
At SMMW, Social Media Examiner was able to create a large-scale networking conference with suggested tips and strategies that B2B marketers can use.
Here are a few things B2B marketers can begin to use immediately to find greater success on LinkedIn
Use banners – Your Products/Services section of your company page allows your business to upload three banners.Add new audiences – It’s all about relevance and targeting your audience is one way you can deliver the great content your site has to offer to the right people.Choose keywords – On your personal page, in URLs and in product descriptions, use keywords so that people conducting searches on LinkedIn can find you and your business easily.
Your business can cultivate communities with:
Forums or industry-specific communities hosted on your site or by your business on LinkedIn.FAQ podcasts and YouTube videos enable your business to address customers and audiences directly.
As different industry leaders and experts discussed their blogging, there were a few trends that kept appearing.
Add value – Your blog should add value to its readers.Fascinate – In the closing keynote of Day 1, Sally Hogshead noted that the average attention span is now 9 second. In order to capture your audience’s attention in that time, you need to fascinate them with your blog’s content.
You might not have been on it in 2005 but you can be on it today, if you do make sure you're digital image doesn't damage your offline brand by researching it and making a six month plan - check out this video for more information on how a six month plan can get you on track: http://www.youtube.com/watch?v=KyyMDEWt0KA
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be focusing on for YOUR target market?
Who are you trying to reach via social media? Just going for a student friendly approach won't work. Millions are on social media and they range in age and interests dramatically, so how can you find the ones who will engage with your business page?
Social media: It's not just for marketing SUMMARY: Much has been made of social media's role in marketing, but you should also use social channels to improve the sales process, writes Jeanne Rossomme, president of RoadMap Marketing. Effective social media use can help sales professionals to gain a competitive advantage, better understand their customers and influence prospects early in the buying process. This approach allows you to "help shape the solution to the problem rather than being forced to respond as just another 'vendor' later in the sales process -- where you are evaluated largely on price," she writes.
What's the point of marketing? What's the point of your business? To get more sales and increase profits! Taking social media from a branding and marketing tool to a sales tool through Facebook Tabs, F-Commerce and so many other methods is a crucial stage of development.
The final rule of these five is crucial: Grow Organically. Social media traffic that is bought simply won't interact with your brand and so will not bring in sales. However, working on your organic growth and un-financed viral reach is the successful route towards genuine engagement with your brand and product from a potential and actual customer base.
B2B marketers can learn a lot from the success of the world’s undisputed coffee king. Here are the top four B2B marketing lessons from Starbucks.
Starbucks: digital success or fiasco? It's certainly a big brand and many of their approaches can be adopted by smaller businesses, especially those which are social as they have a small cost although may well be time-consuming.
Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it – and are quick to abandon a site if they don’t find what they came for – search is a feature that you, as marketers, must study closely.
"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years.
The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".
Outsourcing is a risk but it does pay in the end. Make sure you opt for a company who cares and has plenty of experience. If you're not sure why not check out our customer feedback to see how we could work with you! http://ow.ly/hMXMd
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.