Digital Marketing in Pharma
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What do you ‘KNOW’ about your customers?

What do you ‘KNOW’ about your customers? | Digital Marketing in Pharma | Scoop.it
I’ve had lots of folks tell me how customer focused their company is; how the company works with customers everyday, and how many resources they allocate to customer facing roles and how much
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About time to get back to the basics

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Ce que la santé peut tirer des big data

Ce que la santé peut tirer des big data | Digital Marketing in Pharma | Scoop.it
Il devient possible de surveiller au quotidien des indicateurs de santé personnelle. Mais les big data bouleversent aussi les pratiques de recherche et la mise au point de nouveaux traitements. de Montcheuil, VP Marketing de Talend
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6 SEO Predictions for 2014

6 SEO Predictions for 2014 | Digital Marketing in Pharma | Scoop.it

Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits.


Via Kamal Bennani
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The iPad's Future in Pharma - Pharmaceutical Executive

The iPad's Future in Pharma - Pharmaceutical Executive | Digital Marketing in Pharma | Scoop.it
Three years into the Apple-led tablet era, the iPad is still being used as no more than a glorified touchscreen. Gabriel Cangiano, Ron Kane, and David Windhausen look at the key role it can play in the future of pharma.
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Digital Marketing in Pharma | Scoop.it
Google 200 Search Engine Ranking Factors Complete list for SEO, SMO, PPC, SEM Experts to be followed up to make website reach to top position in Google.

Via malek
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malek's curator insight, December 26, 2013 5:36 PM

step by step on how and what are Google’s List of ranking factors for each website.

Alisha Shibli's curator insight, December 28, 2013 8:10 AM

All those lengthy articles and papers scooped in one interesting infographic. 

Pascal Coraboeuf's curator insight, January 15, 2014 9:47 AM

Dense but good job to have gathered many points in one infographic.

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SEO Isn't Dead, Long Live Search Engine Optimization

SEO Isn't Dead, Long Live Search Engine Optimization | Digital Marketing in Pharma | Scoop.it
Why SEO Isn't Dead


Last week, fellow Forbes contributor Jayson DeMers announced that SEO was dead, implying that Google couldn’t be manipulated anymore.
So…

Via VL Digital Marketing
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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | Digital Marketing in Pharma | Scoop.it
High-impact content is the best tool for moving customers through the sales process. If it's done right.

Via Dr. Kimberly Hurns
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Ivo Nový's curator insight, November 10, 2013 10:18 AM

High-impact content is the best tool for moving customers through the sales process. If it's done right.

TheSoulfulEMU's curator insight, November 10, 2013 2:15 PM

"Keys to keep handy everytime you see the door of Marketing opportunities!"

wolfsuniworld's curator insight, November 10, 2013 2:24 PM
Short overview on what to do for better positioning
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What does putting patients first mean ?

What does putting patients first mean ? | Digital Marketing in Pharma | Scoop.it
Putting patients first, we see a lot of drug companies and insurers using that phrase, but what does it exactly mean ?  Mr Merck once said that good medicine will lead to good profits but today it ...
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Little evidence that apps can effectively reduce lifestyle diseases

Little evidence that apps can effectively reduce lifestyle diseases | Digital Marketing in Pharma | Scoop.it
The Journal of Health Communication recently published a paper raising serious concerns about the attention and hope piled onto such technology, largely because so much of it was “unsupervised” and...
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Infographie : baromètre des réseaux sociaux dan...

Infographie : baromètre des réseaux sociaux dan... | Digital Marketing in Pharma | Scoop.it
L'Institut Novamétrie a réalisé un baromètre des réseaux sociaux dans l'industrie pharmaceutique afin d'évaluer la place du web social dans les stratégies de communication des laboratoires. Les chi...
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FAQ: All About The New Google "Hummingbird" Algorithm

FAQ: All About The New Google "Hummingbird" Algorithm | Digital Marketing in Pharma | Scoop.it
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.
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Researching Your Business's Competition Online - Small Business - Insight, a blog by Suncorp Bank

Looking to do some in-depth competitor research online? Check out our expert's guide to getting the most out of your time and efforts.
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Why digital marketing in pharma fails? » Daman

Why digital marketing in pharma fails? » Daman | Digital Marketing in Pharma | Scoop.it
The title of this blog post may have a negative undertone, but embracing what isn’t perfect and being self-aware can help to be more successful with digital…
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Closed Loop Marketing is “Like High School Sex…” - eWallstreeter

Closed Loop Marketing is “Like High School Sex…” - eWallstreeter | Digital Marketing in Pharma | Scoop.it
Précis: 


“…everybody’s talking about it but nobody’s really doing it,” says Philippe Kirby, EUCAN MCM IT Director at Merck. Read more about Closed Loop Marketing is “Like High School Sex…”.
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2015 Pharma Rep Experience

 

A perspective on the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends inspire.

At the Health Experience Project, we believe the right experience can change everything. Every day, the Health Experience Project explores the experiences that are changing outcomes for people, for professionals, and for brands. In this report, we’ve curated some of our most important findings from the frontlines. Inside, you’ll find the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends are inspiring.

Designing the Pharma Rep Experience for 2015 brings together research from the Health Experience Project, GSW, and other experts across our industry. SECONDARY RESEARCH FROM: Manhattan Research, ZS Associates, PwC, Booz Allen Hamilton, Accenture, Hay Group, INSEAD, IBM, Deloitte Special thanks to our core contributors: Alex Brock, Bill Robinson, Dawn Marinacci, Joy Hart, Kevin Coleman, Leigh Householder, Matt Cash, Michael Krohn, Nick Bartlett, Ritesh Patel, Ryan Deshazer, Tyler Durbin HANDS ON EXPERIENCES WITH: RepLab: Exclusive think tank that brings together field reps from our contract sales team with iQ, our product development lab Rep rides: Accumulated experience from over 100 rep rides around the world Global digital collaborative: 62 specialists from across our global network committed to innovation


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rob halkes's curator insight, January 22, 2014 5:00 AM

At the Health Experience Project, we believe the right experience can change everything. Every day, the Health Experience Project explores the experiences that are changing outcomes for people, for professionals, and for brands. In this report, we’ve curated some of our most important findings from the frontlines. Inside, you’ll find the big trends that are changing pharmaceutical sales and the new best practices and opportunities those trends are inspiring.

Designing the Pharma Rep Experience for 2015 brings together research from the Health Experience Project, GSW, and other experts across our industry. SECONDARY RESEARCH FROM: Manhattan Research, ZS Associates, PwC, Booz Allen Hamilton, Accenture, Hay Group, INSEAD, IBM, Deloitte Special thanks to our core contributors: Alex Brock, Bill Robinson, Dawn Marinacci, Joy Hart, Kevin Coleman, Leigh Householder, Matt Cash, Michael Krohn, Nick Bartlett, Ritesh Patel, Ryan Deshazer, Tyler Durbin HANDS ON EXPERIENCES WITH: RepLab: Exclusive think tank that brings together field reps from our contract sales team with iQ, our product development lab Rep rides: Accumulated experience from over 100 rep rides around the world Global digital collaborative: 62 specialists from across our global network committed to innovation .

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Video game maker partners with Pfizer for Alzheimer’s clinical trial | mobihealthnews

Video game maker partners with Pfizer for Alzheimer’s clinical trial | mobihealthnews | Digital Marketing in Pharma | Scoop.it

Via Olivier Delannoy
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[INFOGRAPHIC]: Why Search Engine Optimization is Critical

[INFOGRAPHIC]: Why Search Engine Optimization is Critical | Digital Marketing in Pharma | Scoop.it
Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what.

Via John van den Brink
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Beatriz Recio's curator insight, December 10, 2013 5:28 AM

Dicen que el SEO se acaba, pero mientras tanto...

Walker Fuller's curator insight, December 10, 2013 12:02 PM

 i have noticed that a lot of people are on phones and I pads all of the time. But not only phones and I pads but computures too. it is crazy how many people are on it. I am not on it very much myself though. We should really get off of it.

Information Age Technology LLC's curator insight, December 11, 2013 4:14 PM

A cool graphic about the importance of SEO.

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10 Google Analytics Advanced Segments That Reveal Search & Social ROI

10 Google Analytics Advanced Segments That Reveal Search & Social ROI | Digital Marketing in Pharma | Scoop.it
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.
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The Value of Social Media Listening

The Value of Social Media Listening | Digital Marketing in Pharma | Scoop.it
Social media listening has become quite a hot topic, but many people still do not fully understand the value it can bring.
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Listen More Than You Speak: The Value of Social Media for Pharma | eyeforpharma

Listen More Than You Speak: The Value of Social Media for Pharma | eyeforpharma | Digital Marketing in Pharma | Scoop.it
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ePharma Summit: What if Pharma put the time to meet with reps in doctors hands?

ePharma Summit: What if Pharma put the time to meet with reps in doctors hands? | Digital Marketing in Pharma | Scoop.it
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Guide To The Best Social Media Tools For Healthcare Goals

Guide To The Best Social Media Tools For Healthcare Goals | Digital Marketing in Pharma | Scoop.it
The temptation with social media can be to jump on the bandwagon and establish a presence on every platform - but some platforms match your goals better than others. Here is a useful infographic on...
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Marketing has changed significantly but in pharma....?

Marketing has changed significantly but in pharma....? | Digital Marketing in Pharma | Scoop.it
Adobe is out with their survey of 1000 marketers within the US and their key finding ?  The marketing profession has changed dramatically  as 76% of marketers think marketing has changed more in th...
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