Digital marketing in pharma
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An Increasingly Social Pfizer

An Increasingly Social Pfizer | Digital marketing in pharma | Scoop.it
In order to succeed, Pfizer recognized that it had to abandon the traditional approach to communications it had been following for years by adopting new channels and ways of telling its story to stakeholders.
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Quite old post but includes valuable insight into Pfizer's social media strategy.

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Pharma Edetailing: the core to a new commercial approach | Pharma & e-detailing

Pharma Edetailing: the core to a new commercial approach | Pharma & e-detailing | Digital marketing in pharma | Scoop.it
Past and future development for pharma edetailing, to leverage return on sales. A core issue to Pharma's new commercial conduct.

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How ‘social intelligence’ can guide decisions | McKinsey & Company

How ‘social intelligence’ can guide decisions | McKinsey & Company | Digital marketing in pharma | Scoop.it

By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight.


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Edetails soar as pharmas slash sales forces

Edetails soar as pharmas slash sales forces | Digital marketing in pharma | Scoop.it
Pharmas spent 40 more on nonpersonal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.
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Company news eMarketer, Pfizer

Company news eMarketer, Pfizer | Digital marketing in pharma | Scoop.it
eMarketer says the industrys total digital ad spend will close in on 2.5 billion in four years, whiletwo Pfizer drugs get new indications.
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PatientsLikeMe Is Building A Self-Learning Healthcare System - Forbes

PatientsLikeMe Is Building A Self-Learning Healthcare System - Forbes | Digital marketing in pharma | Scoop.it
Paul Wicks, medical architect. Photo: Ryan Lash When we get sick, doctors capture all kinds of data about us in their office or at the hospital: bloodwork, scans, interviews, probes. Then there's a follow-up appointment to see how we're doing.
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Novartis eDetailing platform

artnology created a personalised and regionalised Internet portal for Novartis GmbH to support the exchange of information between doctors and the field sales representatives (eDetailing).
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Publishers and Advertisers Can't Go 100% Digital If They Want to Reach ... - PharmaLive.com (press release)

Publishers and Advertisers Can't Go 100% Digital If They Want to Reach ...PharmaLive.com (press release)The Sources & Interactions™ Study is a detailed examination of doctors' online and mobile activities, e-detailing experience, and exposure to...

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Effective E- Detailing - IBM

Effective E- Detailing - IBM | Digital marketing in pharma | Scoop.it
IBM Business Consulting Services IBM Institute for Business Value Life Sciences and... (Effective E- Detailing - IBM: http://t.co/EIZu71DM)

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Think Tank On the digital curve

Think Tank On the digital curve | Digital marketing in pharma | Scoop.it
With digital growing at an everfaster pace, how can pharma keep up in 2013 Five experts offer some insight on the gains that have been madeand the hurdles the industry still faces
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Advisers benefit from "listening" on social media - Reuters

ReadWriteWeb Advisers benefit from "listening" on social media Reuters NEW YORK (Reuters) - When many financial advisers ask their firms about fully engaging in social media, the answer is usually still a resolute "no" - to Twitter, Facebook,...
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Consumer Activity on Social Media Sites Dwarfs that of Healthcare Companies, Finds New PwC Study on Social Media in Healthcare

Social media is changing the nature of healthcare interaction...
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Pharma Marketing Blog: U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature."

Pharma Marketing Blog: U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature." | Digital marketing in pharma | Scoop.it
"#Pharma Still NOT "Digitally Mature." http://t.co/dafpAoOC4n

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eMedToday's curator insight, August 5, 2013 11:08 PM

Pharma spend about 4 time as digitally mature industries

 

Not good

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Big Pharma Taking Steps to Reach Patients With Digital Media | News - Advertising Age

Big Pharma Taking Steps to Reach Patients With Digital Media | News - Advertising Age | Digital marketing in pharma | Scoop.it
big pharma is lumbering into digital with a growing chunk of its $4.7 billion dtc dollars to reach patients and prescribers on blogs, twitter and youtube.
Katerina Strousopoulou's insight:

Posted back in 2009 but contains link to - one of the first of its kind for pharma - GSK's successful viral unbranded video on YouTube for Restless Leg Syndrome

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Content marketing in healthcare - understanding role and maintaining credibility

Content marketing in healthcare - understanding role and maintaining credibility | Digital marketing in pharma | Scoop.it
Online healthcare portals and communities are critical sources for patients and caregivers who are seeking trusted information related to their condition. Health related Internet use has become one of the top three online activities in the world..

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Social media is a competitive advantage for drug companies

Social media is a competitive advantage for drug companies | Digital marketing in pharma | Scoop.it
For those of you who are so risk averse that you have decided not to integrate social media into your DTC marketing you are at a competitive disadvantage. Companies that are taking the leap, like S...
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What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry | BaseCase

What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry | BaseCase | Digital marketing in pharma | Scoop.it
A look into what e-detailing is and how it is being applied in the pharmaceutical industry, and outlining the best practices when using e-detailing to support the pharma-physician relationship.
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Pfizer nearly doubles amount spent on edetailing

Pfizer nearly doubles amount spent on edetailing | Digital marketing in pharma | Scoop.it
Pfizer increased its spending on online professional promotion by more than 90 last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products.
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Adoption and Use of eDetailing vs. In-person - Industry Standard Research

Adoption and Use of eDetailing vs. In-person - Industry Standard Research | Digital marketing in pharma | Scoop.it
ISR's report compares and contrasts prescribers' experiences with electronic and in-person detail sessions across three European countries (United Kingdom, Germany, and France) and three therapeutic specialties (Respiratory / Pulmonology, Cardiovascular,...

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What are the Forms of E-detailing? « Digital Media Content Creation ...

As e-detailing has taken the pharmaceutical world by storm, more and more pharmaceutical companies are making diligent use of this detailing procedure to deliver well-constructed messages to physicians.

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Jarek Kucia's curator insight, February 27, 2013 1:30 PM

Just to remember that are few ways to e-detail. So simple..

eMedToday's curator insight, May 7, 2013 8:58 PM

this outlines 3 types of e detaling for a Pharma, 2 within the office and 1 through a portal. 

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Using Twitter to predict the influence of lifestyle on health

Using Twitter to predict the influence of lifestyle on health | Digital marketing in pharma | Scoop.it
(Phys.org)—Researchers at the University of Rochester showed last year how Twitter can be used to predict how likely it is for a Twitter user to become sick.

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