Digital Marketing for the B2B Industry
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Digital Marketing for the B2B Industry
How digital marketing can affect the B2B Industry world?
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Sociallymap, Qualitative automation - EN - YouTube

Sociallymap is a social media software for automation marketing. Simply drag n' drop your website and social media profiles on the interface to broadcast you...
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A new tool for automation marketing in social media, recommended for all actors using social media from entrepreneurs to largest companies.

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Create an Unfair Advantage in B2B Social Media with Competitive Intelligence

Create an Unfair Advantage in B2B Social Media with Competitive Intelligence | Digital Marketing for the B2B Industry | Scoop.it
As B2B companies reach new levels of maturity in their social media marketing efforts, savvy CMOs recognize the golden opportunity available to them by studying what their key competitors are doing
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 B2B social media: Learn from your competitors' successes and failures

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Innovation is the key to increasing industrial competitiveness - Packaging trends

Innovation is the key to increasing industrial competitiveness - Packaging trends | Digital Marketing for the B2B Industry | Scoop.it
Jean-Camille Uring President of SYMOP (French Association for Manufacturing Machine and Technologies), a member of FIM (French Federation of Mechanical Industries) Integrating technology in manufacturing is one of the pillars of industrial competitiveness. It enables the industry to respond to the fundamental market requirements : quality, flexibility and sustainability. A company that neglects its production tools …
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Digital and robotics will be the future of Industry

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Fabienne Cocheteau's curator insight, August 1, 2014 1:29 PM

Digital and robotics will be the future of Industry

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VIDEO: Transforming the sales process

VIDEO: Transforming the sales process | Digital Marketing for the B2B Industry | Scoop.it

DSteve Kemish, Managing Director of Cyance explains how digital marketing is transforming the sales process in B2B.

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Using Mobile to Influence In-Store Sales

Retailers need to start capitalizing on mobile's greatest opportunity: influencing in-store sales. To that end, 5 features will be top of mind for retailers ...

Via Guillaume Skalli
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Interesting opportunities brought by mobile to increase in-stores sales

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Dominique Palacci's curator insight, April 18, 2014 5:17 AM

C'est simple et efficace. Une bonne source d'inspiration.

Et avec UCHECK.IN de STIMSHOP, on interagit 100% des smarpthones !

QU'est-ce qu'on attend ?

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10 Tips for Landing on the Front Page of SlideShare

In this presentation, Explorics shares from experience 10 essential tips to landing on the front page of SlideShare. SlideShare is one of the best social channe
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Social media

Social media | Digital Marketing for the B2B Industry | Scoop.it
The-small-business-guide-to-social-media-mastery (The-small-business-guide-to-social-media-mastery http://t.co/v2yvhojEem)
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LinkedIn or Google+:Which Is Best for B2B Marketers

LinkedIn or Google+:Which Is Best for B2B Marketers | Digital Marketing for the B2B Industry | Scoop.it
For some time, Facebook, Twitter, and LinkedIn have been the 'big three' of social media, but a new and very powerful player -- Google+ -- has changed the social media landscape, especially for B2B marketers.
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B2B Content Marketing Trends 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to ed
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Interesting surveys about marketing content managed by companies. Be aware though that  60% of the surveyed companies are in Advertisting/Software/IT/Consulting business.

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The State of Content Marketing 2013 - AAF North Dakota

Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest researc
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Clear definition of the content marketing role in marketing strategy today.

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Should Your Business Be on Pinterest? Find Out [INFOGRAPHIC]

Should Your Business Be on Pinterest? Find Out [INFOGRAPHIC] | Digital Marketing for the B2B Industry | Scoop.it
By now you've probably heard plenty about Pinterest -- the new social media platform that acts like a virtual pinboard. Pinterest lets users
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When Did Social Media Lose Its Way? [Infographic]

When Did Social Media Lose Its Way? [Infographic] | Digital Marketing for the B2B Industry | Scoop.it
Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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Marketers 'not prepared' for digital future | News | Marketing Week

Marketers 'not prepared' for digital future | News | Marketing Week | Digital Marketing for the B2B Industry | Scoop.it
Marketers increasing investment in digital and data must close gap between capability and consumer demands, report says.
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Social Media Engagement is Not a Strategy

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
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Needed to be said. Now, it's clear!

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Smartphones vs. Tablets: Forrester Reveals the Differences (Sarah Etter) | Monetate

Smartphones vs. Tablets: Forrester Reveals the Differences (Sarah Etter) | Monetate | Digital Marketing for the B2B Industry | Scoop.it
Here’s what to do now in order to maximize results based on which device a visitor is using.
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Digital Content: Smartphones should be differentiated from Tablet (Source: Forrester Research)

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Is Facebook Worth the Time for B2B?

Is Facebook Worth the Time for B2B? | Digital Marketing for the B2B Industry | Scoop.it
Working in the business-to-business world, I get a lot of questions whether or not social media as a whole is worth an organizations time, especially Facebook which seems to be so focused on business
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Experience-based article: content and comments are all the more interesting.

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Why Disruption Could Be The Key For B2B Success | PYMNTS.com

Why Disruption Could Be The Key For B2B Success | PYMNTS.com | Digital Marketing for the B2B Industry | Scoop.it
It is not uncommon for businesses to evolve in order to stay successful, especially those involved in B2B commerce. However, executives from ShopVisible and 3M
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Employees in companies are already using for personal use digital technology and are part on their own of this "age of the customers". Thus, integrating the B2C mindset will be necessary for B2B companies to success in the years to come.

 

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Analysis | Augmented reality – Power of technology brings opportunity | Packaging News | Jobs | Production | Design | Innovation

Brands have siezed upon the possibilities of augmented reality and with smartphone use in the UK set to grow expect more high-tech campaigns. But, finds Waqas Qureshi, not all embrace the new technology
Fabienne Cocheteau's insight:

Further than a simple new techy service offered to consumers, augmented reality will create difference in the B2B industry, in supply, warehousing, servicing.

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131004 m2020 ana total presentation final as presented by msa

An Introduction
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Lots of good things in this presentation about the new rule of CMO and the marketing place of tomorrow: from digital marketing to marketing in a digital age.

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Is ‘Social Media ROI’ a Contradictory Term?

Is ‘Social Media ROI’ a Contradictory Term? | Digital Marketing for the B2B Industry | Scoop.it
The term “social media ROI” as its used most often, asks the question, “What is the measurable return on using social media for your company?” But that’s not what those two words, used together, actually mean.
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20 Stunning Social Media Statistics Plus Infographic - Jeffbullas's Blog

20 Stunning Social Media Statistics Plus Infographic - Jeffbullas's Blog | Digital Marketing for the B2B Industry | Scoop.it
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SlideShare: The stealth b2b social site - BtoB Magazine

SlideShare: The stealth b2b social site - BtoB Magazine | Digital Marketing for the B2B Industry | Scoop.it
SlideShare: The stealth b2b social site
BtoB Magazine
B2b marketers using social media seek out channels dedicated solely to business, where potential buyers came for serious content—not dancing cats.

Via Kfir Pravda
Fabienne Cocheteau's insight:

SlideShare is becoming a real source of contents for B2B businesses.

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Kfir Pravda's curator insight, June 13, 2013 12:50 AM

Can't agree more - this is an excellent platform to get quality followers, leads and traffic. 

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7 B2B Companies to Admire for Exceptional Visual Content

7 B2B Companies to Admire for Exceptional Visual Content | Digital Marketing for the B2B Industry | Scoop.it
Get inspired by these 7 B2B companies we admire for awesome visual marketing content.
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7 B2B Strategies for LinkedIn Marketing

7 B2B Strategies for LinkedIn Marketing | Digital Marketing for the B2B Industry | Scoop.it
LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks.
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6 Uncomplicated Social SEO Tips for Small Businesses

6 Uncomplicated Social SEO Tips for Small Businesses | Digital Marketing for the B2B Industry | Scoop.it
Let’s start with what is SEO? SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to e

Via The Fish Firm
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