Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded social content very often.
Julie O'Donnell's insight:
Why brands should be paying more attention to Instagram (Forrester report)
Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, […]
Julie O'Donnell's insight:
Facebook is now listening to you. Using audio recognition software through your phone mic it can track your entertainment behaviours
We are moving from a world where we treat illnesses to one where we predict and prevent them, advised by mobile doctors in our pockets.This new era of medicine is being driven by an explosion in health-related data from a growing range of public and private sources, analysed by increasingly powerful number-crunching computers.And now that sequencing human genomes is getting faster and cheaper, the days of truly personalised healthcare are drawing closer.
Via Alex Butler
THE Medical Board of Australia has yielded to pressure from doctors over confusing advertising and social media rules, promising to change the wording of guidelines relating to unsolicited online testimonials.
dezeen has the story on this wearable sensor that could help save the lives of those living with epilepsy. The Dialog device, developed by American technology company Artefact, would use a wearable sensor and an iPhone app to help monitor patients’ vital signs and keep a log of conditions leading up to, during, and after […]
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly valuable data. In too many places, however, that data isn’t shared as widely as it could be. Outdated systems and processes limit availability to the department that generated the data. It’s [...]
Web Design Example Intercore There are a lot of things I like about this website design for the private equity firm Intercore such as:
The Good * Responsive Design. * Animated Storytelling (love the factoids fading in and out). * Large Hero. * Flat color palette (monochrome color schemes). * Location of social media in CONTACT area.
The Bad The biggest nit I have is the lack of social media, but that brings up an interesting choice too. I'm betting a private equity firm isn't dependent on the web either for customers or SEO so Intercore's decision to only have Facebook and to put that link low down on the contact page reflects their business model better than it would most (who need customers from the web and care about SEO).
I Liked the company and there is confusing information on their abaout page. Don't feel compelled to play shuffle the deck in social media. If I was going to explain their corporate umbrella the Facebook About age is not where I would do it (lol).
Interesting and good ideas well executed to steal here. Whoever created this site knew what they were doing from a design and content architecture perspective.
The Ugly By zooming out on my laptop I found their Twitter link. This is one of the perils of responsive design. The link is also broken directing into the home page so will share the fact their Twitter is broken on their Facebook page.
If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […]
A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen’s “The Role of Content” study, expert content — product reviews and articles from third-party websites and blogs — was 83 percent more […]
Critical to remember that there's more to digital metrics than measuring click through rate. In a content marketing approach production, engagement, performance and related content 'scoring' need to be evaluated to really measure success and drive efficiency.
By: Nicole Fisher and Ben Heubl If you were to ask anyone in the United States what “health access” meant to them, you would get a different answer. In the UK, for most people, it means the ability to access National Health Service (NHS) amenities. To Londoner’s for example, it might [...]
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