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Digital Marketing for Pharma
Digital marketing in the pharmaceutical sector
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We Search More On Apps, Less On Google Now | TechCrunch

We Search More On Apps, Less On Google Now | TechCrunch | Digital Marketing for Pharma | Scoop.it
We're using apps on our smartphones and tablets much more to look things up now, according to a new report out from eMarketer. That means a serious drop in ad..
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Nate Elliott's Blog

Nate Elliott's Blog | Digital Marketing for Pharma | Scoop.it
Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded social content very often.
Julie O'Donnell's insight:

Why brands should be paying more attention to Instagram (Forrester report)

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Facebook’s New App That Can Listen To Your TV May Lead To New Ads

Facebook’s New App That Can Listen To Your TV May Lead To New Ads | Digital Marketing for Pharma | Scoop.it
Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, […]
Julie O'Donnell's insight:

Facebook is now listening to you. Using audio recognition software through your phone mic it can track your entertainment behaviours 

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Weight Watchers' first UK cafe uses social media as currency - Brand Republic News

Weight Watchers' first UK cafe uses social media as currency - Brand Republic News | Digital Marketing for Pharma | Scoop.it
Weight Watchers is launching its first UK cafe in London today (16 May), where consumers use social media as currency. - Brand Republic
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Mobile app uses voice analysis to detect mood changes in bipolar patients

Mobile app uses voice analysis to detect mood changes in bipolar patients | Digital Marketing for Pharma | Scoop.it
An experimental smartphone application devised by a University of Michigan research team monitors subtle changes in the voices patients diagnosed with bipolar disorder and identifies mood changes.
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Visualize This Patients Who Actually Understand Their Doctor

Visualize This Patients Who Actually Understand Their Doctor | Digital Marketing for Pharma | Scoop.it
More patients, older patients, sicker patients. The Affordable Care Act cannot alter the reality of the demographic trends on the horizon. Fortunately, vis
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When Doctors Act on Tradition and Emotion Over New Science

When Doctors Act on Tradition and Emotion Over New Science | Digital Marketing for Pharma | Scoop.it
This week a major journal published new recommendations for treating high blood pressure and cholesterol. But doctors are often reluctant to change old habits.
Julie O'Donnell's insight:

An interesting read showing that old habits die hard.

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Big data puts the doctor in your pocket

Big data puts the doctor in your pocket | Digital Marketing for Pharma | Scoop.it
We are moving from a world where we treat illnesses to one where we predict and prevent them, advised by mobile doctors in our pockets.This new era of medicine is being driven by an explosion in health-related data from a growing range of public and private sources, analysed by increasingly powerful number-crunching computers.And now that sequencing human genomes is getting faster and cheaper, the days of truly personalised healthcare are drawing closer.
Via Alex Butler
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Doctors win: AHPRA backflips on web reviews

THE Medical Board of Australia has yielded to pressure from doctors over confusing advertising and social media rules, promising to change the wording of guidelines relating to unsolicited online testimonials.
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Epilepsy aid uses wearable sensors to predict seizures and call for help #WearableWednesday

Epilepsy aid uses wearable sensors to predict seizures and call for help #WearableWednesday | Digital Marketing for Pharma | Scoop.it
dezeen has the story on this wearable sensor that could help save the lives of those living with epilepsy. The Dialog device, developed by American technology company Artefact, would use a wearable sensor and an iPhone app to help monitor patients’ vital signs and keep a log of conditions leading up to, during, and after […]
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ThriveOn Wants To Help You Get High Quality, Affordable Mental Health Care — And It Just Won At SXSW

ThriveOn Wants To Help You Get High Quality, Affordable Mental Health Care — And It Just Won At SXSW | Digital Marketing for Pharma | Scoop.it
The company just launched its mental health assessment program at SXSW.
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OracleVoice: Healthcare's Next Innovation? The Answer Is In The Data

OracleVoice: Healthcare's Next Innovation? The Answer Is In The Data | Digital Marketing for Pharma | Scoop.it
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly valuable data. In too many places, however, that data isn’t shared as widely as it could be. Outdated systems and processes limit availability to the department that generated the data. It’s [...]
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Good, Bad & Ugly of 2014 Web Design Trends: Large Hero, Responsive Design, Animated Storytelling - Intercore

Good, Bad & Ugly of 2014 Web Design Trends: Large Hero, Responsive Design, Animated Storytelling - Intercore | Digital Marketing for Pharma | Scoop.it

Web Design Example Intercore
There are a lot of things I like about this website design for the private equity firm Intercore such as:

The Good
* Responsive Design.
* Animated Storytelling (love the factoids fading in and out).
* Large Hero.
* Flat color palette (monochrome color schemes).
* Location of social media in CONTACT area.

The Bad
The biggest nit I have is the lack of social media, but that brings up an interesting choice too. I'm betting a private equity firm isn't dependent on the web either for customers or SEO so Intercore's decision to only have Facebook and to put that link low down on the contact page reflects their business model better than it would most (who need customers from the web and care about SEO).

I Liked the company and there is confusing information on their abaout page. Don't feel compelled to play shuffle the deck in social media. If I was going to explain their corporate umbrella the Facebook About age is not where I would do it (lol).

Interesting and good ideas well executed to steal here. Whoever created this site knew what they were doing from a design and content architecture perspective.

The Ugly
By zooming out on my laptop I found their Twitter link. This is one of the perils of responsive design. The link is also broken directing into the home page so will share the fact their Twitter is broken on their Facebook page.


Via Martin (Marty) Smith
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EXCLUSIVE: To sell ads in the developing world, Facebook is hiring sociologists

EXCLUSIVE: To sell ads in the developing world, Facebook is hiring sociologists | Digital Marketing for Pharma | Scoop.it
While people are still debating on whether data science is more about statistics or computer science, big companies are recruiting more and more social scientists into the field. VentureBeat has le...
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Who Shared My Link? Muckrack's Handy Tool Has Details And A New PDF Report Feature

Who Shared My Link? Muckrack's Handy Tool Has Details And A New PDF Report Feature | Digital Marketing for Pharma | Scoop.it
If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […]
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Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis | Digital Marketing for Pharma | Scoop.it
In case you haven't heard: Samsung is now a pharmaceutical company, or at least on the point of becoming one. Subsequent to its having invested at least $2b in biopharmaceuticals, the South Korean ...
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Toshiba creates disease diagnosis tool | Pharmafile

Toshiba creates disease diagnosis tool | Pharmafile | Digital Marketing for Pharma | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Here's What the Hospital Room of the Future Looks Like

Check out three innovations--designed by startups--coming to a hospital near you soon.
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Coming soon to your Twitter feed: 15 new types of ads

Coming soon to your Twitter feed: 15 new types of ads | Digital Marketing for Pharma | Scoop.it
Twitter will debut 15 types of new ad products and improved ways to target users over the next six months, as it seeks to compete with Facebook to win e-commerce companies and game advertisers.
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Marcus Hamilton's curator insight, April 24, 2014 5:04 PM

Twitter is upgrading its advertising arsenal, making targeting marketing easier. With 15 new advertising products marketers will be able to select one that works with their target market and integrate it into their advertising strategy. If the desired outcome is not achieved, look at the analytics and try again, good one Twitter. 

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Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews | Digital Marketing for Pharma | Scoop.it
A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen’s “The Role of Content” study, expert content — product reviews and articles from third-party websites and blogs — was 83 percent more […]
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Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Matter | Digital Marketing for Pharma | Scoop.it
Julie O'Donnell's insight:

Critical to remember that there's more to digital metrics than measuring click through rate. In a content marketing approach production, engagement, performance and related content 'scoring' need to be evaluated to really measure success and drive efficiency.

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The New Health IT Arms Race Between The US And EU

The New Health IT Arms Race Between The US And EU | Digital Marketing for Pharma | Scoop.it
By: Nicole Fisher and Ben Heubl If you were to ask anyone in the United States what “health access” meant to them, you would get a different answer. In the UK, for most people, it means the ability to access National Health Service (NHS) amenities. To Londoner’s for example, it might [...]
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4 Smart Ways To Use a Preheader in your marketing emails

4 Smart Ways To Use a Preheader in your marketing emails | Digital Marketing for Pharma | Scoop.it
Describes how a preheader can add value to your emails, boosting responses and campaign success

Via malek
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malek's curator insight, March 5, 2014 10:37 AM

Remember that people look first

  • at the From line,
  • then the Subject line,
  • then at the Preview Pane (Preheader) when deciding whether to open your email...