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Digital Marketing for Pharma
Digital marketing in the pharmaceutical sector
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Scooped by Julie O'Donnell
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IAB study: Mobile video isn’t really all that mobile, after all

IAB study: Mobile video isn’t really all that mobile, after all | Digital Marketing for Pharma | Scoop.it
63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.
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For Health Answers, People Consult the Internet Over Doctors [STUDY]

For Health Answers, People Consult the Internet Over Doctors [STUDY] | Digital Marketing for Pharma | Scoop.it
Are you a bit shy when it comes to asking your physician personal health questions? If so, you're not alone, according to a survey by Pearl.com.
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Non-branded digital resources are "strong drivers of action" - NEWS - articles - Marketing and Communications - PMLiVE

Non-branded digital resources are "strong drivers of action" - NEWS - articles - Marketing and Communications - PMLiVE | Digital Marketing for Pharma | Scoop.it
Non-branded digital resources are "strong drivers of action," according to Manhattan Research
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Facebook Adds Organ Donor Option to Timeline

Facebook Adds Organ Donor Option to Timeline | Digital Marketing for Pharma | Scoop.it
Facebook on Tuesday introduced a Timeline option that lets users identify themselves as organ donors.
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S-Net Social Media Study: Moms Significantly More Active Than Other Women on Social Networks

Performics, the performance marketing firm owned by Publicis Groupe, released today findings from "S-Net: A Study on Social Media Usage & Behavior." The study of nearly 3,000 active U.S. social networkers highlights mothers as more versatile, present, active and engaged users of social networking sites, compared to other women.

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Carry an organ donor card... in your smartphone

Carry an organ donor card... in your smartphone | Digital Marketing for Pharma | Scoop.it
As Organ Donor Awareness Week is launched, iPhone and Android users alerted to ECard option...
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Groupon ad banned for offering prescription-only medicine in deal - Health News, Health - Independent.ie

Groupon ad banned for offering prescription-only medicine in deal - Health News, Health - Independent.ie | Digital Marketing for Pharma | Scoop.it
GROUP buying website Groupon has had another advert banned after advertising a prescription-only medicine, a watchdog said.
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Doctors Believe Using Health Apps Will Cut Down on Visits [INFOGRAPHIC]

Doctors Believe Using Health Apps Will Cut Down on Visits [INFOGRAPHIC] | Digital Marketing for Pharma | Scoop.it
Many doctors believe that accessing apps that keep track of your health will help cut down on doctor visits, a new report suggests.
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New app will allow diabetics to manage condition on their iPhone

New app will allow diabetics to manage condition on their iPhone | Digital Marketing for Pharma | Scoop.it
The iBGStar device, which attaches to an Apple iPhone or iPod touch, comes with a free Diabetes Manager App that makes it possible to store, track and analyse medical data.
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Lucien Engelen: how social networks can solve the healthcare crisis

Lucien Engelen: how social networks can solve the healthcare crisis | Digital Marketing for Pharma | Scoop.it
Digital technology and communal support can deliver affordable patient-led healthcare, says Lucien Engelen...
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More than half of the UK population now owns a smartphone, says report

More than half of the UK population now owns a smartphone, says report | Digital Marketing for Pharma | Scoop.it
It has been a long time coming, but it seems the UK's mobile phone industry has finally reached tipping point, with more than half the population now owning a smartphone, compared to ...
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A Quarter of All European Docs Use the iPad for Professional Purposes | Publicis D Healthcare

A Quarter of All European Docs Use the iPad for Professional Purposes | Publicis D Healthcare | Digital Marketing for Pharma | Scoop.it
A new study from Manhattan Research (Taking the Pulse Europe) reveals that 26% of European physicians own an iPad and a further 40% plan to purchase one within the next six months.
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Crowdfunded rewards for achieving fitness goals

Crowdfunded rewards for achieving fitness goals | Digital Marketing for Pharma | Scoop.it
HealthRally enables users to contribute money towards a reward for someone else, in an effort to motivate that person into achieving a particular fitness goal.
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European healthcare professionals on the Social Web: a self-service directory - Google Documents

European healthcare professionals on the Social Web: a self-service directory - Google Documents
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Consumers Use Social Media For Health Information

US consumers seeking health information online are more likely to visit Wikipedia than health magazine websites or Facebook.
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'Give patients smartphones' call

'Give patients smartphones' call | Digital Marketing for Pharma | Scoop.it
Giving cheap smartphones to patients living in remote and rural areas has been suggested as a way of providing faster care.
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Facebook Average CPM Rates Increase by 41% Since Q1 2011 New Study Shows

LONDON and SAN FRANCISCO, April 16, 2012 /PRNewswire/ --Facebook's average Cost per Thousand impressions (CPM) has...
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What Healthcare Marketers Need To Know About Pinterest's Revised Terms of Service | HealthWorks Collective

What Healthcare Marketers Need To Know About Pinterest's Revised Terms of Service | HealthWorks Collective | Digital Marketing for Pharma | Scoop.it
EXCLUSIVE POST - The potential for heathcare social media marketing to leverage Pinterest, the latest networking site to take the social media world by storm, is already evident; but what is less clear, is how the issue of copyright could come back...
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Electronic Diary Helped Obese Adults Stick to Weight-Loss Plan - MSN Health - Healthy Living

Electronic Diary Helped Obese Adults Stick to Weight-Loss Plan - MSN Health - Healthy Living | Digital Marketing for Pharma | Scoop.it
But the results didn't last after 2 years study finds...
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Infosys and Fabric Worldwide Chosen by GlaxoSmithKline to Support the Delivery of Digital Strategy - The Sacramento Bee

Infosys and Fabric Worldwide Chosen by GlaxoSmithKline to Support the Delivery of Digital Strategy - The Sacramento Bee | Digital Marketing for Pharma | Scoop.it

Infosys Ltd (NASDAQ: INFY), today, announced its partnership with GlaxoSmithKline (GSK) to optimize digital channels across its global consumer healthcare and pharmaceuticals business lines. The partnership in association with Fabric Worldwide, a WPP company, will simplify and improve effectiveness of how GSK delivers digital engagement with consumers and healthcare professionals.

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Giving Docs iPads Might Boost Patient Care - MSN Health - Health Topics

Giving Docs iPads Might Boost Patient Care - MSN Health - Health Topics | Digital Marketing for Pharma | Scoop.it
Tablet computers improved efficiency cut delays in clinical duties among medical residents in study...
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Medicine in 2012- You, the ipatient, and Your Doctor - Forbes

Medicine in 2012- You, the ipatient, and Your Doctor - Forbes | Digital Marketing for Pharma | Scoop.it

As technology has infiltrated all aspects of our society, many patients have witnessed their doctors becoming more tech savvy.

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Bot or Not

Social media sites have provided bots with a new platform to launch their campaigns — a cyber stage where millions of people are vulnerable to having their accounts hijacked, their personal information stolen and their computers plagued with viruses.

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Fargo oncologist uses social media, technology to keep in touch with patients | INFORUM | Fargo, ND

Fargo oncologist uses social media, technology to keep in touch with patients | INFORUM | Fargo, ND | Digital Marketing for Pharma | Scoop.it
FARGO – Dr. Shelby Terstriep’s job is difficult and emotionally demanding.
As a medical oncologist at Sanford’s Roger Maris Cancer Center in Fargo, she values the long-term connection with her patients, but it’s also painful to watch them struggle.
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Twittersphere Studies | whydot pharma

Twittersphere Studies | whydot pharma | Digital Marketing for Pharma | Scoop.it

The pharma twitter study series is the most extensive study undertaken to date: a benchmark of 15 pharma twitter accounts and their over 50,000 followers! All accounts benchmarked were Global corporate communication accounts, except for selected US accounts that were included. The study objectives are to analyze who follows pharma twitter accounts: segmenting followers by stakeholder, activity and therapeutic area interest.

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