Performics, the performance marketing firm owned by Publicis Groupe, released today findings from "S-Net: A Study on Social Media Usage & Behavior." The study of nearly 3,000 active U.S. social networkers highlights mothers as more versatile, present, active and engaged users of social networking sites, compared to other women.
EXCLUSIVE POST - The potential for heathcare social media marketing to leverage Pinterest, the latest networking site to take the social media world by storm, is already evident; but what is less clear, is how the issue of copyright could come back...
Infosys Ltd (NASDAQ: INFY), today, announced its partnership with GlaxoSmithKline (GSK) to optimize digital channels across its global consumer healthcare and pharmaceuticals business lines. The partnership in association with Fabric Worldwide, a WPP company, will simplify and improve effectiveness of how GSK delivers digital engagement with consumers and healthcare professionals.
Social media sites have provided bots with a new platform to launch their campaigns — a cyber stage where millions of people are vulnerable to having their accounts hijacked, their personal information stolen and their computers plagued with viruses.
FARGO – Dr. Shelby Terstriep’s job is difficult and emotionally demanding. As a medical oncologist at Sanford’s Roger Maris Cancer Center in Fargo, she values the long-term connection with her patients, but it’s also painful to watch them struggle.
The pharma twitter study series is the most extensive study undertaken to date: a benchmark of 15 pharma twitter accounts and their over 50,000 followers! All accounts benchmarked were Global corporate communication accounts, except for selected US accounts that were included. The study objectives are to analyze who follows pharma twitter accounts: segmenting followers by stakeholder, activity and therapeutic area interest.