Digital Marketing...
Follow
Find
2.8K views | +10 today
Digital Marketing for Pharma
Digital marketing in the pharmaceutical sector
Your new post is loading...
Your new post is loading...
Scooped by Julie O'Donnell
Scoop.it!

Here's What 2.7 Billion Social Shares Say About Content Marketing

Here's What 2.7 Billion Social Shares Say About Content Marketing | Digital Marketing for Pharma | Scoop.it
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic | Digital Marketing for Pharma | Scoop.it
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Julie O'Donnell's insight:

Some great simple tips and some food for thought

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

One Doctor's Quest to Save the World With Data | WIRED

One Doctor's Quest to Save the World With Data | WIRED | Digital Marketing for Pharma | Scoop.it
The world has more medical data than it knows what to do with. How can we use it to help save lives?
Julie O'Donnell's insight:

Grab a coffee and enjoy the read

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter.

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter. | Digital Marketing for Pharma | Scoop.it
A Global Leader in Journalism | Journalism training, media news & how to's
Julie O'Donnell's insight:

Removing any 'dead ends' keeps users engaged...and in this case scrolling!

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Pharma gets social: Will ASCO 2015 be the most social congress meeting ever?

Pharma gets social: Will ASCO 2015 be the most social congress meeting ever? | Digital Marketing for Pharma | Scoop.it
Next month, the 2015 ASCO Annual Congress takes place in Chicago. The American Society of Clinical Oncology congress meeting is one of the world's largest congress meetings, with 30,000 delegates. In recent years it has also attracted increasing...
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

How Big Data Is Changing Healthcare

How Big Data Is Changing Healthcare | Digital Marketing for Pharma | Scoop.it

tion isIf you want to find out how Big Data is helping to make the world a better place, there’s no better example than the uses being found for it in healthcare. The last decade has seen huge advances in the amount of data we routinely generate and collect in pretty much [...]

Julie O'Donnell's insight:

The critical question is whether healthcare professional training and hospital IT systems can keep pace with the trends here. 

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

14 Fantastic Examples of Complex Data Visualized | Import.io Enterprise

14 Fantastic Examples of Complex Data Visualized | Import.io Enterprise | Digital Marketing for Pharma | Scoop.it
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Google Glass for ED Dermatology Consultations

Google Glass for ED Dermatology Consultations | Digital Marketing for Pharma | Scoop.it
Emergency department (ED)–based teledermatology has become more common in recent years because patients who present to the ED with skin concerns often require prompt diagnosis and treatment. Skin concerns make up 3.3% of ED visits; most of these patients wait months to see a dermatologist.1...
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Play This Video Game and Call Me in the Morning

Play This Video Game and Call Me in the Morning | Digital Marketing for Pharma | Scoop.it
showed measurable improvement on standard cognitive tests for working memory and focus – and the effects lasted six months after they stopped playing the game.
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Maven Launches The First Telemedicine Platform Made For Women With $2.2 Million In Seed

Maven Launches The First Telemedicine Platform Made For Women With $2.2 Million In Seed | Digital Marketing for Pharma | Scoop.it
Maven, a telemedicine app that caters to the healthcare needs of women, launched out of beta today with $2.2 million in seed funding. Investors include Great..
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

New Study Links Facebook To Depression: But Now We Actually Understand Why.

New Study Links Facebook To Depression: But Now We Actually Understand Why. | Digital Marketing for Pharma | Scoop.it
Another study links Facebook to mental health woes. But this one actually keys into the mechanism.
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

The Dark Side of Your Fitbit And Fitness App

The Dark Side of Your Fitbit And Fitness App | Digital Marketing for Pharma | Scoop.it
Tracking steps and inputting calories into your smart phone drown out the conversation we should be having with our bodies.
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Vinod Khosla: Medicine’s big data revolution

Vinod Khosla: Medicine’s big data revolution | Digital Marketing for Pharma | Scoop.it
The Silicon Valley investor says humankind will see a quantum leap in health care thanks to technology.
Julie O'Donnell's insight:

Wearables don't matter - it's the 'explosion of actionable data' that can change everything. Some great points in this interview.

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

YouTube to Fund Premium Content and Signs a Film Deal

YouTube to Fund Premium Content and Signs a Film Deal | Digital Marketing for Pharma | Scoop.it
The goal is for the video-sharing site to secure higher quality advertising.
Julie O'Donnell's insight:

The Netflix effect?

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter.

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter. | Digital Marketing for Pharma | Scoop.it
A Global Leader in Journalism | Journalism training, media news & how to's
Julie O'Donnell's insight:

Super read...distract and lure people deeper through the power of the continuous scroll!

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

LukeW | Obvious Always Wins

LukeW | Obvious Always Wins | Digital Marketing for Pharma | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Infographic: digital ad crimes | The Wall Blog

Infographic: digital ad crimes | The Wall Blog | Digital Marketing for Pharma | Scoop.it
Digital advertising adoption rates continue to soar in the UK and is on pace to outstrip all other traditional formats combined. The total UK advertising market
Julie O'Donnell's insight:

Bots account for 11% of display ad views...worth bearing in mind!

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

NephMadness

NephMadness | Digital Marketing for Pharma | Scoop.it
An experiment in Social Media MedEd
Julie O'Donnell's insight:

interestinh experiment in the nephrology space - worth replicating elsewhere

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

A Beginner's Guide to Retargeting Campaigns

A Beginner's Guide to Retargeting Campaigns | Digital Marketing for Pharma | Scoop.it
Learn how retargeting works, what platforms to run different campaigns on, and how to set up a retargeting ad on Facebook.
Julie O'Donnell's insight:

As capturing and retaining customer's attention becomes increasing difficult retargeting is something all marketers should understand. A simple article but worth a read.

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Is your marketing campaign hoping that the minority rules? — Medium

Is your marketing campaign hoping that the minority rules? — Medium | Digital Marketing for Pharma | Scoop.it
Why you need to dispel the growing myth that ‘everyone is social’ and set expectations around online participation
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

You may be forced to wear a health tracker at work

You may be forced to wear a health tracker at work | Digital Marketing for Pharma | Scoop.it
To tackle rising health insurance costs, employers are expected to offer more highly-incentivized wellness programs
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads

Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads 77% of Respondents Would Like Erectile Dysfunction Ads to Air Later or Not at All PRINCETON, New Jersey and OR YEHUDA,...
more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

Should I Be Tracking Everything About My Baby With an App?

Should I Be Tracking Everything About My Baby With an App? | Digital Marketing for Pharma | Scoop.it
I'm gaining knowledge, but I might be losing something else.
Julie O'Donnell's insight:

A great read - 'The Quantified Baby' - which outlines how mobile apps and internet forums can either be a great support or a distraction from real life. Many of the points here are easily transferrable to other aspects of life beyond pregnancy.

more...
No comment yet.
Scooped by Julie O'Donnell
Scoop.it!

A Social Network Designed to Combat Depression | WIRED

A Social Network Designed to Combat Depression | WIRED | Digital Marketing for Pharma | Scoop.it
Panoply is a crowdsourced website for improving mental health, created at MIT.
more...
No comment yet.