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Facebook Adds Organ Donor Option to Timeline

Facebook Adds Organ Donor Option to Timeline | Digital Marketing for Pharma | Scoop.it
Facebook on Tuesday introduced a Timeline option that lets users identify themselves as organ donors.
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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Digital Marketing for Pharma | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.
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How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms | Digital Marketing for Pharma | Scoop.it
If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It can yield reams of misinformation and all manner of (potentially harmful) misdiagnoses.
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The Google Doctor Will See You Now

The Google Doctor Will See You Now | Digital Marketing for Pharma | Scoop.it
It seems Google is trying to bring an end to the fake "diagnoses" resulting from folks searching for their symptoms and arriving at the wrong conclusions.
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Patients' online diagnoses not useful, say doctors

Patients' online diagnoses not useful, say doctors | Digital Marketing for Pharma | Scoop.it
More patients are going to their GP and telling them what treatment they need based on information from apps and the internet, a survey suggests.
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A Doctor's Take On The Apple Watch

A Doctor's Take On The Apple Watch | Digital Marketing for Pharma | Scoop.it
Dr. Robert Pearl, a physician and health care CEO, explores the potential impact of the Apple Watch on the world of health care. Will the watch help change American health for the better or is the medical data stacked against it?
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Hugh Jackman grabs crotch for Feeling Nuts challenge, bringing awareness to testicular cancer

Hugh Jackman grabs crotch for Feeling Nuts challenge, bringing awareness to testicular cancer | Digital Marketing for Pharma | Scoop.it
Hugh Jackman is the latest celebrity to try to get the ball rolling on a new viral challenge for charity.
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Why Pharma Should Stop Marketing Products and Start Marketing Services

Why Pharma Should Stop Marketing Products and Start Marketing Services | Digital Marketing for Pharma | Scoop.it
When I got back from Digital Pharma West in San Francisco, a crazy idea formed in my mind about the pharmaceutical industry I have known and loved over the
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Pere Florensa's curator insight, September 22, 4:32 AM

Seguramente en el futuro la industria farmacéutica se convierta en mucho mas que en un investigador y fabricante de productos. Sobre este concepto, "beyond the lill", es el post de hace unos meses:

http://healthyadvertising.es/beyond-pill-de-vender-farmacos-ofrecer-servicios/

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First Wearable Device for Seniors Keeps Tabs on Their Health

First Wearable Device for Seniors Keeps Tabs on Their Health | Digital Marketing for Pharma | Scoop.it
A new device called Tempo keeps tabs on how seniors are doing and sends alerts to caregivers when something might be wrong.
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Quentin Rst's curator insight, September 8, 4:34 AM

Un super projet, pour améliorer la qualité de vie des séniors et de leur famille 

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Guess what? Doctors don't care about your Fitbit data

Guess what? Doctors don't care about your Fitbit data | Digital Marketing for Pharma | Scoop.it
In theory, health wearables could make a real difference by providing a way to monitor at-risk people, like diabetics. They might be a great way to monitor poorer people who often never touch the h...
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How Effective Is the Ice Bucket Challenge in Raising ALS Awareness?

How Effective Is the Ice Bucket Challenge in Raising ALS Awareness? | Digital Marketing for Pharma | Scoop.it
Facebook, Twitter and Instagram have been flooded over the past two weeks with an onslaught of #IceBucketChallenge videos. Participation is very simple: Pour ice water on yourself and film it within 24 hours of receiving an invitation, or donate $100 towards ALS (Amyotrophic Lateral Sclerosis) research.
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Social media perceived as clinical trial risk

Social media perceived as clinical trial risk | Digital Marketing for Pharma | Scoop.it
The Wall Street Journal reports that patients are sharing a plethora of information about their clinical trial experiences, from how to get picked, to how to figure out who is in a control group.
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Smart skin patch knows when you need your meds

Smart skin patch knows when you need your meds | Digital Marketing for Pharma | Scoop.it
A lot can go wrong when doctors prescribe drugs to patients. For one thing, there's always a chance that someone might forget to take their pill or refill their prescription. And then there's also...
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Public Health's New Tool Is Wikipedia

Public Health's New Tool Is Wikipedia | Digital Marketing for Pharma | Scoop.it
All that online symptom-searching and self-diagnosing has paid off: Reseach has shown that traffic to the site can be used to predict disease outbreaks well in advance.
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Searching For Symptoms? Google Tests Free Video Chat With Doctors

Searching For Symptoms? Google Tests Free Video Chat With Doctors | Digital Marketing for Pharma | Scoop.it
To boost Google Helpouts, the company is embedding its video chat-based marketplace into search results.
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'Instagram for doctors' to be launched in Europe

'Instagram for doctors' to be launched in Europe | Digital Marketing for Pharma | Scoop.it
A photo-sharing app enabling healthcare professionals to view patients' photos is to be launched across western Europe.
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Invisibles, Not Wearables, Will Profoundly Change Health Care

Invisibles, Not Wearables, Will Profoundly Change Health Care | Digital Marketing for Pharma | Scoop.it
In the near future, invisible health-tracking technology will replace wearables, like the Apple Watch, available now.
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Facebook plots first steps to health care 'support communities'

Facebook plots first steps to health care 'support communities' | Digital Marketing for Pharma | Scoop.it
Facebook Inc. already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health. On the heels of fellow Silicon Valley technology...
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Dartmouth's StudentLife app can tell you if your mental health is hurting your grades

Dartmouth's StudentLife app can tell you if your mental health is hurting your grades | Digital Marketing for Pharma | Scoop.it
Not sure if you're depressed? Your smartphone may be able to clue you in. Researchers at Dartmouth have developed an Android app that keeps tabs on
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How Apple Is Invading Our Bodies

"The Apple Watch represents a redrawing of the map that locates technology in one place and our bodies in another."
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Online Video Statistics 2013 [Infographic Explainer Video]

Online Video Statistics 2013 [Infographic Explainer Video] | Digital Marketing for Pharma | Scoop.it
Online Video Statistics 2013 [Infographic Explainer Video]
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Infographic Shows The Differences Between The Diseases We Donate To, And The Diseases That Kill Us | IFLScience

Infographic Shows The Differences Between The Diseases We Donate To, And The Diseases That Kill Us | IFLScience | Digital Marketing for Pharma | Scoop.it
Julia Belluz created the infographic below to compare how much money is donated to fight various disease and how many people in the USA die from those same diseases for an article in Vox. 
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Search Marketers Tear Into Google Over AdWords Exact Match Change

Search Marketers Tear Into Google Over AdWords Exact Match Change | Digital Marketing for Pharma | Scoop.it
Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you miss
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The One-Horse Race: 85% Of The 300M Smartphones Shipped In Q2 Were Android | TechCrunch

The One-Horse Race: 85% Of The 300M Smartphones Shipped In Q2 Were Android | TechCrunch | Digital Marketing for Pharma | Scoop.it
Another milestone for Google's Android in its unstoppable march to mobile dominance: the operating system accounted for 85% of all smartphones shipped in Q2..
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