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Giving Docs iPads Might Boost Patient Care - MSN Health - Health Topics

Giving Docs iPads Might Boost Patient Care - MSN Health - Health Topics | Digital Marketing for Pharma | Scoop.it
Tablet computers improved efficiency cut delays in clinical duties among medical residents in study...
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How to Spread Empathy in Health Care

How to Spread Empathy in Health Care | Digital Marketing for Pharma | Scoop.it
Lessons from social networking theory.
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Google: heavy regulation makes healthcare a painful business

Google: heavy regulation makes healthcare a painful business | Digital Marketing for Pharma | Scoop.it
But Sergey Brin expects health to increase in importance for the search giant
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Pharma needs to make better use of data - PMLiVE

Pharma needs to make better use of data - PMLiVE | Digital Marketing for Pharma | Scoop.it
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Verizon wants to power your virtual doctor visits

Verizon wants to power your virtual doctor visits | Digital Marketing for Pharma | Scoop.it
Open up and say "ahhh" to your smartphone. Verizon tonight announced the launch of a new mobile health platform, Verizon Virtual Visits, which will let you set up a quick virtual appointment with d...
Julie O'Donnell's insight:

Interesting move from telco Verizon - diving in to the telemedicine market using it's already HIPAA compliant infrastructure to offer Virtual Visits and can use their tech to power health service/insurer/hospital applications.

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FDA Issues Guidelines for Nanotech Companies

The FDA suggests businesses to consult with them before launching nanotechnology products, but won't make a judgment call in general on the technology.
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Pharma Marketing Blog: Fictional Patient Story Wins Gold, Whereas Authentic Patient Story Wins Bronze at Lions Health 2014

Pharma Marketing Blog: Fictional Patient Story Wins Gold, Whereas Authentic Patient Story Wins Bronze at Lions Health 2014 | Digital Marketing for Pharma | Scoop.it
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Fake vs. real patient stories? Does it matter? Interesting post on the #lionshealth Simponi campaign

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To Sell a Product, Don’t Talk About It

This little piece is all about that puzzling and counter-intuitive conundrum of marketing today - ‘dammed if you do, dammed it you don’t’. I’ll explain.Today, the role brands play in our lives is
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Health-care industry wants to get patients to help themselves.

Health-care industry wants to get patients to help themselves. | Digital Marketing for Pharma | Scoop.it
Using a host of new tech tools and personalized approaches, providers are trying to get patients to take a much more active role in tracking their health and taking preventive steps.
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The danger of digital medicine

The danger of digital medicine | Digital Marketing for Pharma | Scoop.it
Sometimes I worry about where technology is leading the healthcare profession. It is not just the distraction of white screens and electronic health records. These are bad, terrible, in fact. The c...
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Interesting perspective from a US doc on how 'what used to be the care of people has tragically become the treatment of aberrations of 1s and 0s'

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SteelSeries' Sentry eye tracker lets you control a PC game with your eyes

SteelSeries' Sentry eye tracker lets you control a PC game with your eyes | Digital Marketing for Pharma | Scoop.it
SteelSeries is launching its eye-tracking control system, so you can get the jump on other gamers.
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Potential applications for people with disabilities 

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Highly Targeted Push Messages 293 Percent More Effective -- Study

Highly Targeted Push Messages 293 Percent More Effective -- Study | Digital Marketing for Pharma | Scoop.it
Mobile push messaging platform Urban Airship released its latest “Good Push Index” study. It found that an average of 62 percent of mobile users share their location with apps that request it. This leads Urban Airship to assert that privacy advocates’ fears about location may be overstated. As I wrote earlier today, about the Forrester survey on consumer trust and […]
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Interesting when you consider geofencing possibilities in healthcare marketing

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EXCLUSIVE: To sell ads in the developing world, Facebook is hiring sociologists

EXCLUSIVE: To sell ads in the developing world, Facebook is hiring sociologists | Digital Marketing for Pharma | Scoop.it
While people are still debating on whether data science is more about statistics or computer science, big companies are recruiting more and more social scientists into the field. VentureBeat has le...
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Who Shared My Link? Muckrack's Handy Tool Has Details And A New PDF Report Feature

Who Shared My Link? Muckrack's Handy Tool Has Details And A New PDF Report Feature | Digital Marketing for Pharma | Scoop.it
If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […]
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Smart skin patch knows when you need your meds

Smart skin patch knows when you need your meds | Digital Marketing for Pharma | Scoop.it
A lot can go wrong when doctors prescribe drugs to patients. For one thing, there's always a chance that someone might forget to take their pill or refill their prescription. And then there's also...
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There's Now An 'Instagram For Doctors'

There's Now An 'Instagram For Doctors' | Digital Marketing for Pharma | Scoop.it
Now they can actually visualize different diseases and abnormalities.
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I’d Never Admit That to My Doctor. But to a Computer? Sure

I’d Never Admit That to My Doctor. But to a Computer? Sure | Digital Marketing for Pharma | Scoop.it
New research finds patients are more likely to respond honestly to personal questions when talking to a virtual human.
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Interesting when you consider stigmatised conditions 

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Google Now Has 1B Active Monthly Android Users | TechCrunch

Google Now Has 1B Active Monthly Android Users | TechCrunch | Digital Marketing for Pharma | Scoop.it
At its Google I/O developer event today, Google provided us with an update on current Android activations. Instead of announcing the usual cumulative numbers,..
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Poor Mobile Implementation Results in 68% Less Traffic [Study]

Poor Mobile Implementation Results in 68% Less Traffic [Study] | Digital Marketing for Pharma | Scoop.it
A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites.
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WebMD launches biometrics-friendly app portal

WebMD launches biometrics-friendly app portal | Digital Marketing for Pharma | Scoop.it
Not wanting to miss the consumer health data craze, MebMD has announced the launch of a new health portal that will wrap its physician-reviewed health information around biometric health data colle...
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The resurgence of podcasts - considerations for your content strategy

The resurgence of podcasts - considerations for your content strategy | Digital Marketing for Pharma | Scoop.it
Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.
Julie O'Donnell's insight:

Apple CarPlay has been adopted by select Mercedes, Volvo, Ferrari, Honda and Hyundai cars in 2014 and looks to be rolled out more widely in 2015. This will increase the relevance and accessibility of podcasts so perhaps it's worth re-visiting the role of audio content in your strategy.

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'We need social media more than it needs us,' says Nato's head of social - Brand Republic News

'We need social media more than it needs us,' says Nato's head of social - Brand Republic News | Digital Marketing for Pharma | Scoop.it
Nato‘s head of social media, Franky Saegerman, argues that organisations that ignore the power of social media run the risk of having their agenda hijacked. - Brand Republic
Julie O'Donnell's insight:

Interesting parallels here between NATO and Pharma. Love the line: 'Nato trusts their staff with missiles and rocket launchers, but they don’t really trust us on Twitter'

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Merck Pharma to Pilots a Diabetes SMS Campaign in Kenya, Uganda

Merck Pharma to Pilots a Diabetes SMS Campaign in Kenya, Uganda | Digital Marketing for Pharma | Scoop.it
Africa Science News Service | Reporting about African science with an African eye
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Solving the Customer Experience Vs. Engagement Vs. Omnichannel Puzzle

Solving the Customer Experience Vs. Engagement Vs. Omnichannel Puzzle | Digital Marketing for Pharma | Scoop.it
While customers own their brand experiences, that very ownership is continually changing the Buyer-Seller dynamic which, in turn, is forcing companies to change how they operate. Companies are increasingly stepping up to the challenge; it’s time that technology vendor follow suit. This post discusses what two vendors, Clarabridge and Interactive Intelligence, are doing.
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We Search More On Apps, Less On Google Now | TechCrunch

We Search More On Apps, Less On Google Now | TechCrunch | Digital Marketing for Pharma | Scoop.it
We're using apps on our smartphones and tablets much more to look things up now, according to a new report out from eMarketer. That means a serious drop in ad..
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Nate Elliott's Blog

Nate Elliott's Blog | Digital Marketing for Pharma | Scoop.it
Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded social content very often.
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Why brands should be paying more attention to Instagram (Forrester report)

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