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Bot or Not

Social media sites have provided bots with a new platform to launch their campaigns — a cyber stage where millions of people are vulnerable to having their accounts hijacked, their personal information stolen and their computers plagued with viruses.

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Digital Marketing for Pharma
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From cancer to feet: the power of Twitter in healthcare - MedCity News

From cancer to feet: the power of Twitter in healthcare - MedCity News | Digital Marketing for Pharma | Scoop.it
The combination of social media and mobility are changing how people consume information, and healthcare marketers should take notice.
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Top 6 Slides From Mary Meeker’s 2015 Internet Trends Report That Highlight the Future of Broadband and TV

Top 6 Slides From Mary Meeker’s 2015 Internet Trends Report That Highlight the Future of Broadband and TV | Digital Marketing for Pharma | Scoop.it
Earlier this week, former Wall Street analyst turned venture capital tech guru Mary Meeker presented KPCB’s annual (and highly influential) Internet Trends Report. It was 197 slides that could be best described as the unofficial temperature, blood pressure, and heart rate of the Internet economy. The scope of the deck was wide, covering everything from...
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Under-the-Radar: 10 Digital Health Startups to Watch

Under-the-Radar: 10 Digital Health Startups to Watch | Digital Marketing for Pharma | Scoop.it
What do these ten digital health startups have in common? They aren’t particularly trendy or flush with venture capital, but their technologies are highly promising.
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5 Important Facts About Google Pigeon Update

5 Important Facts About Google Pigeon Update | Digital Marketing for Pharma | Scoop.it
Google pigeon update is an update of search engine algorithms. Google has made an impact on nearly every internet user and household.
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When to Use Which User-Experience Research Methods

When to Use Which User-Experience Research Methods | Digital Marketing for Pharma | Scoop.it
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.
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Vinod Khosla: Medicine’s big data revolution

Vinod Khosla: Medicine’s big data revolution | Digital Marketing for Pharma | Scoop.it
The Silicon Valley investor says humankind will see a quantum leap in health care thanks to technology.
Julie O'Donnell's insight:

Wearables don't matter - it's the 'explosion of actionable data' that can change everything. Some great points in this interview.

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YouTube to Fund Premium Content and Signs a Film Deal

YouTube to Fund Premium Content and Signs a Film Deal | Digital Marketing for Pharma | Scoop.it
The goal is for the video-sharing site to secure higher quality advertising.
Julie O'Donnell's insight:

The Netflix effect?

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Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter.

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter. | Digital Marketing for Pharma | Scoop.it
A Global Leader in Journalism | Journalism training, media news & how to's
Julie O'Donnell's insight:

Super read...distract and lure people deeper through the power of the continuous scroll!

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LukeW | Obvious Always Wins

LukeW | Obvious Always Wins | Digital Marketing for Pharma | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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Infographic: digital ad crimes | The Wall Blog

Infographic: digital ad crimes | The Wall Blog | Digital Marketing for Pharma | Scoop.it
Digital advertising adoption rates continue to soar in the UK and is on pace to outstrip all other traditional formats combined. The total UK advertising market
Julie O'Donnell's insight:

Bots account for 11% of display ad views...worth bearing in mind!

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NephMadness

NephMadness | Digital Marketing for Pharma | Scoop.it
An experiment in Social Media MedEd
Julie O'Donnell's insight:

interestinh experiment in the nephrology space - worth replicating elsewhere

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A Beginner's Guide to Retargeting Campaigns

A Beginner's Guide to Retargeting Campaigns | Digital Marketing for Pharma | Scoop.it
Learn how retargeting works, what platforms to run different campaigns on, and how to set up a retargeting ad on Facebook.
Julie O'Donnell's insight:

As capturing and retaining customer's attention becomes increasing difficult retargeting is something all marketers should understand. A simple article but worth a read.

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Fitbit data could help schizophrenia sufferers avoid relapse (Wired UK)

Fitbit data could help schizophrenia sufferers avoid relapse (Wired UK) | Digital Marketing for Pharma | Scoop.it
A group of London-based doctors and software engineers is developing an early warning system for schizophrenia relapse, using Fitbit data and a smartphone app
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Tumblr Debuts Its Own GIF Search Engine

Tumblr this morning is rolling out a new feature designed to take advantage of the extensive collection of GIFs hosted on its service: a GIF search engine...
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The Quantified Self - Measuring To Curate Your Life

The Quantified Self - Measuring To Curate Your Life | Digital Marketing for Pharma | Scoop.it
Before you decide how to Curate You Life,  you need to have some solid data. How many hours a day do you spend walking? Sleeping? Meditating,  Lower your heart rate?  Until rather, measuring that kind of activity simply wasn’t practical.  But all that changed back in 2007 when Wired editors Gary Wolf and [...]
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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Digital Marketing for Pharma | Scoop.it
Erik Martin was the first community manager wrangling the internet's noisiest forum: Reddit. Along the way, he picked up these lessons.
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52 Content Marketing Experts Share Their Top 100 Content Tips

52 Content Marketing Experts Share Their Top 100 Content Tips | Digital Marketing for Pharma | Scoop.it
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest
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Here's What 2.7 Billion Social Shares Say About Content Marketing

Here's What 2.7 Billion Social Shares Say About Content Marketing | Digital Marketing for Pharma | Scoop.it
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.
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Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic | Digital Marketing for Pharma | Scoop.it
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Julie O'Donnell's insight:

Some great simple tips and some food for thought

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One Doctor's Quest to Save the World With Data | WIRED

One Doctor's Quest to Save the World With Data | WIRED | Digital Marketing for Pharma | Scoop.it
The world has more medical data than it knows what to do with. How can we use it to help save lives?
Julie O'Donnell's insight:

Grab a coffee and enjoy the read

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Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter.

Time.com’s bounce rate down 15 percentage points since adopting continuous scroll | Poynter. | Digital Marketing for Pharma | Scoop.it
A Global Leader in Journalism | Journalism training, media news & how to's
Julie O'Donnell's insight:

Removing any 'dead ends' keeps users engaged...and in this case scrolling!

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Pharma gets social: Will ASCO 2015 be the most social congress meeting ever?

Pharma gets social: Will ASCO 2015 be the most social congress meeting ever? | Digital Marketing for Pharma | Scoop.it
Next month, the 2015 ASCO Annual Congress takes place in Chicago. The American Society of Clinical Oncology congress meeting is one of the world's largest congress meetings, with 30,000 delegates. In recent years it has also attracted increasing...
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How Big Data Is Changing Healthcare

How Big Data Is Changing Healthcare | Digital Marketing for Pharma | Scoop.it

tion isIf you want to find out how Big Data is helping to make the world a better place, there’s no better example than the uses being found for it in healthcare. The last decade has seen huge advances in the amount of data we routinely generate and collect in pretty much [...]

Julie O'Donnell's insight:

The critical question is whether healthcare professional training and hospital IT systems can keep pace with the trends here. 

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