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Digital Marketing for Car Dealers
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Why Does Google Still Reward Content Scraping? - Automotive Digital Marketing Professional Community

Why Does Google Still Reward Content Scraping? - Automotive Digital Marketing Professional Community | Digital Marketing for Car Dealers | Scoop.it
How a copied-and-pasted excerpt of a story can still outrank an 8,000-word original. And why publishers aren't the ones to blame.




On Jan. 16, The Verge pub…

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5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research] | Heidi Cohen

5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research] | Heidi Cohen | Digital Marketing for Car Dealers | Scoop.it
While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans.
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Why Buying Facebook Fans Makes Your Company Look Really Stupid

Why Buying Facebook Fans Makes Your Company Look Really Stupid | Digital Marketing for Car Dealers | Scoop.it

Online consumers aren’t dumb.In fact, they’re getting smarter every day. Furthermore, they can spot a social media rat when they see one.Be it fake testimonials.

Fake videos.

Fake reviews.

Fake anything.

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Tips for Auto Dealerships Using Facebook Paid Ads - Automotive Digital Marketing Professional Community

Tips for Auto Dealerships Using Facebook Paid Ads - Automotive Digital Marketing Professional Community | Digital Marketing for Car Dealers | Scoop.it
Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program.  For dea…...
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Changes Ahead...Are You Ready, Really?

Changes Ahead...Are You Ready, Really? | Digital Marketing for Car Dealers | Scoop.it

Changes Ahead...Are You Ready, Really?

 

"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ~ Bill Gates
I recently polled a group of friends on a very popular automotive Facebook group, and asked them what they liked most about the car business. Most of the comments referred to the constant change in the industry...new models, new friends, change in personnel brings change in processes...always changing, never dull or boring. Okay, I thought, I have to agree that the industry is dynamic, and for me, because of that constant change described here. However, I went on to ponder the velocity with which the consumers' purchasing habits have taken, and I do not believe we, as an industry are either willing or prepared to adapt to their demands at that same speed.


Via Daniel Fontaine
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Discussion about CRM Tools and Starting a BDC - DealerELITE.net

Discussion about CRM Tools and Starting a BDC - DealerELITE.net | Digital Marketing for Car Dealers | Scoop.it
Hi all!

 I recently started a BDC department at a dealership that has never had one and is also very old school.
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Prepare to Make Changes for 2013 as Automotive Internet Marketing Evolves

Prepare to Make Changes for 2013 as Automotive Internet Marketing Evolves | Digital Marketing for Car Dealers | Scoop.it

As internet marketing rapidly changes, dealers are coming face to face with decisions that must be made sooner rather than later. Now that the fall conference season is behind us, it's time to reflect on what we learned and make decisions about how to maximize ROI at the dealership level on our internet marketing spends.

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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Digital Marketing for Car Dealers | Scoop.it

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.


Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


Source . http://bit.ly/Yhuo7j


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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour"

Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour" | Digital Marketing for Car Dealers | Scoop.it
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos.
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43% of Mobile Automotive Searches are for Price Comparisons

43% of Mobile Automotive Searches are for Price Comparisons | Digital Marketing for Car Dealers | Scoop.it
There were several takeaways from Nielsen's recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me (43% of Mobile Automotive Searches are for Price Comparisons
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Dealerships Ignore More Than a Third of Their Customers

Dealerships Ignore More Than a Third of Their Customers | Digital Marketing for Car Dealers | Scoop.it
Did you know 39% of valuable phone leads that you drove to the dealership were left stranded on the phone? Click here to find out how you can prevent this...
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Social Media Updates You Need to Know | Business 2 Community

Social Media Updates You Need to Know | Business 2 Community | Digital Marketing for Car Dealers | Scoop.it
Social media sites like Facebook, Twitter, and LinkedIn frequently make updates and changes in order to improve the experiences for both consumers and brands.
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Social Media - Facebook vs. Google Plus Marketing

Automate G+ Profits: http://www.projectprofitsreviews.org/go/google-plus-ownage/ Social Media Marketing Leverage: http://www.youtube.com/watch?v=0OabxuEcyHQ ...
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20 Digital Trends You Need to Know | MyVenturePad

20 Digital Trends You Need to Know | MyVenturePad | Digital Marketing for Car Dealers | Scoop.it
I just completed an interactive local media conference where some of today’s smartest minds in digital were gathered, from the likes of Google, Facebook, IdeaLab, CitiGrid, Constant Contact and dozens more.
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Basic Tips for the New Google+ User

Basic Tips for the New Google+ User | Digital Marketing for Car Dealers | Scoop.it
I hear you. Another platform? I don’t have time to learn it. Guess what, you do! It’s not that complicated. Denis Labelle shared a fantastic list of Google resources to help out the new...
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No More No. 2

No More No. 2 | Digital Marketing for Car Dealers | Scoop.it
Joe Webb of DealerKnows, the Validation Selling Specialists, discuss the need for crating a new form of automotive sales with education over negotiation.
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Are You Selling or Are You Buying? - Automotive Digital Marketing Professional Community

Are You Selling or Are You Buying? - Automotive Digital Marketing Professional Community | Digital Marketing for Car Dealers | Scoop.it
To everyone out there making a living in sales remember this:

1. Be fully prepared! What I mean by this is to make sure that you know your product inside and out, do research on you competitors product...

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Why You’re Stupid for Not Using Google+

Why You’re Stupid for Not Using Google+ | Digital Marketing for Car Dealers | Scoop.it

Learn how brands can start leveraging Google+ to increase consumer engagement, brand recognition, and search domination. Get in on the ground floor of something huge.

 

Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why:


Via Linda Buquet :: Catalyst eMarketing
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Does Personal Appearance Affect Sales?

Does Personal Appearance Affect Sales? | Digital Marketing for Car Dealers | Scoop.it
In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has tak…...
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Three Tips for Effective Internet Lead Response - Videos | DrivingSales

Justin Brun, E-Commerce Manager with Acton Toyota of Littleton, shares three tips for effective Internet lead response.

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The #AutoMarketing Hashtag is a Must-Follow for Car Dealers | JD Rucker | DrivingSales

The #AutoMarketing Hashtag is a Must-Follow for Car Dealers | JD Rucker | DrivingSales | Digital Marketing for Car Dealers | Scoop.it

"There are content producers galore in the industry. Everyone has an opinion on what to do with search, social, websites, analytics, CRM, classifieds, PPC, banner ads, and every other aspect of internet sales. Throw in the best practices and tips on how to actually work with customers and you have a huge mess. It's not that it's bad. It's that it needs to be curated.

 

The Twitter hashtag #automarketing is the easiest way to do it."

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Is Your Online Reputation Positive?

Is Your Online Reputation Positive? | Digital Marketing for Car Dealers | Scoop.it

We sometimes forget about our online reputation until we're ready to make a change - like finding a new job or looking for a new (Is Your Online Reputation Positive?

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INFOGRAPHIC: Here's How To REALLY Use LinkedIn

INFOGRAPHIC: Here's How To REALLY Use LinkedIn | Digital Marketing for Car Dealers | Scoop.it
Boot camp.(Infographic: How to Really Use LinkedIn - Business Insider http://t.co/SkbF1bNd...)...
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Rescooped by InfiniteProspects from Automotive E-Commerce
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Google Plus vs Facebook For Business – Who Wins? | Business 2 Community

Google Plus vs Facebook For Business – Who Wins? | Business 2 Community | Digital Marketing for Car Dealers | Scoop.it
Lately I have been testing the waters, comparing Google Plus social networking to Facebook for business and it seems that Google is very different.

Via Jaana Nyström, Daniel Fontaine
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Failure? Hardly. Chevy Volt outsells half of all US cars. - Christian Science Monitor (blog)

Failure? Hardly. Chevy Volt outsells half of all US cars. - Christian Science Monitor (blog) | Digital Marketing for Car Dealers | Scoop.it

Failure? Hardly.

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