"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ~ Bill Gates I recently polled a group of friends on a very popular automotive Facebook group, and asked them what they liked most about the car business. Most of the comments referred to the constant change in the industry...new models, new friends, change in personnel brings change in processes...always changing, never dull or boring. Okay, I thought, I have to agree that the industry is dynamic, and for me, because of that constant change described here. However, I went on to ponder the velocity with which the consumers' purchasing habits have taken, and I do not believe we, as an industry are either willing or prepared to adapt to their demands at that same speed.
As internet marketing rapidly changes, dealers are coming face to face with decisions that must be made sooner rather than later. Now that the fall conference season is behind us, it's time to reflect on what we learned and make decisions about how to maximize ROI at the dealership level on our internet marketing spends.
This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos.
There were several takeaways from Nielsen's recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me (43% of Mobile Automotive Searches are for Price Comparisons
I just completed an interactive local media conference where some of today’s smartest minds in digital were gathered, from the likes of Google, Facebook, IdeaLab, CitiGrid, Constant Contact and dozens more.
Learn how brands can start leveraging Google+ to increase consumer engagement, brand recognition, and search domination. Get in on the ground floor of something huge.
Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why:
"There are content producers galore in the industry. Everyone has an opinion on what to do with search, social, websites, analytics, CRM, classifieds, PPC, banner ads, and every other aspect of internet sales. Throw in the best practices and tips on how to actually work with customers and you have a huge mess. It's not that it's bad. It's that it needs to be curated.
The Twitter hashtag #automarketing is the easiest way to do it."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.