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Digital Marketing for Business
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Are You Charging Clients What You're Really Worth? | Direct And ...

Are You Charging Clients What You're Really Worth? | Direct And ... | Digital Marketing for Business | Scoop.it
What are you worth to your clients? CR pal and past expert contributor Jason Leister steps up to the table today to tell you how to answer that question.
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Website Copywriting | Is your web page written for multiple readers?

Website Copywriting | Is your web page written for multiple readers? | Digital Marketing for Business | Scoop.it
It’s your job as the writer to make sure every type of reader gets what they’re looking for. So here are three ‘straw man’ readers who might happen upon your web page...
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Why social media marketing remains an ageless pursuit - Iowa City Press Citizen

Why social media marketing remains an ageless pursuit - Iowa City Press Citizen | Digital Marketing for Business | Scoop.it
Why social media marketing remains an ageless pursuitIowa City Press CitizenWhile it's true that some businesses mistakenly treat social media as just another item on the marketing checklist, there's no correlation between those who aren't...
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Goodbye, Gmail Video Chat. Hello Google+ Hangouts

Goodbye, Gmail Video Chat. Hello Google+ Hangouts | Digital Marketing for Business | Scoop.it

Starting Monday, and continuing over the next few weeks, Google is going to be replacing Gmail video chat with Google+ Hangouts. “Unlike the old video chat, which was based on peer-to-peer technology, Hangouts utilize the power of Google’s network to deliver higher reliability and enhanced quality,” reads the explanatory blog post written by the Gmail team.


Via The New Company
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9 Metrics to Measure Social Media Marketing Success | SmartData Collective

9 Metrics to Measure Social Media Marketing Success | SmartData Collective | Digital Marketing for Business | Scoop.it
Social media marketing success is not achieved overnight and success needs to be defined by clear, measurable goals.
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Norman Flecha's comment, July 30, 2012 9:12 AM
Very well said... Thanks for the share!
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Shameless Marketing Tactics That Totally Work [Infographic]

Shameless Marketing Tactics That Totally Work [Infographic] | Digital Marketing for Business | Scoop.it

We've all done it.

 

You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what's even better than writing about them? Visualizing them!

 

Have you ever made use of any of these shameless marketing tactics?

 

 


Via John van den Brink
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John van den Brink's comment, July 25, 2012 3:46 PM
Thanks Berend for the re-scoops!
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Transparent solar cells let windows generate electricity

Transparent solar cells let windows generate electricity | Digital Marketing for Business | Scoop.it
In the future, solar panels will no longer be restricted to the roof. You'll be able to put them on your windows too.
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3 Google+ Power Users Reveal their Secrets | Jeffbullas's Blog

3 Google+ Power Users Reveal their Secrets | Jeffbullas's Blog | Digital Marketing for Business | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.

Via Rami Kantari
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Managing social media for international marketing [infographic] - Smart Insights Digital Marketing Advice

Managing social media for international marketing [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing for Business | Scoop.it
New research shows social media use maturing in large companies International brands who have a presence in many countries have a bigger challenge in mana. Marketing topic(s):International marketing. Advice by Dave Chaffey.
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Google Plus, The Advantages

Google Plus, The Advantages | Digital Marketing for Business | Scoop.it
1.) Arrive at the Party Early and Be a Big Hit  Google Plus is just starting up! Its like that moment at the big party when all the boys and girls have showed up, all done-up in their best clothes,...

Via Peter Rees
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Social media and the development of relationships | Muchmor Media

Social media and the development of relationships | Muchmor Media | Digital Marketing for Business | Scoop.it
Social media and the development of relationships...

Via Susan Connor
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Lay's goes on Facebook with $1 million prize for new flavor - USA TODAY

Lay's goes on Facebook with $1 million prize for new flavor - USA TODAY | Digital Marketing for Business | Scoop.it
USA TODAYLay's goes on Facebook with $1 million prize for new flavorUSA TODAYIn social-media marketing lingo, it's called crowd sourcing. For a Facebook-obsessed society, it's all about letting the crowd create — and pick — the Next Big Thing.
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A LinkedIn Management Tool For B2B Social Media? | Social Media Explorer

A LinkedIn Management Tool For B2B Social Media? | Social Media Explorer | Digital Marketing for Business | Scoop.it
Oktopost provides social media publishing and engagement with B2B companies and LinkedIn management in mind. (A LINKEDIN MANAGEMENT TOOL FOR B2B SOCIAL MEDIA?
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Google Acquires Social Media Marketing Firm Wildfire - PCWorld

Google Acquires Social Media Marketing Firm Wildfire - PCWorld | Digital Marketing for Business | Scoop.it
Wall Street Journal (blog)Google Acquires Social Media Marketing Firm WildfirePCWorldGoogle has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all...
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Avoid these Malicious Marketing Strategies - Business 2 Community

Avoid these Malicious Marketing Strategies - Business 2 Community | Digital Marketing for Business | Scoop.it
Avoid these Malicious Marketing StrategiesBusiness 2 CommunityOnline marketing is tricky business, whether you're selling parts washers by Chemfree or plush toys.
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Debunking B2B Marketing Buzzword: Engagement | Social Media ...

Debunking B2B Marketing Buzzword: Engagement | Social Media ... | Digital Marketing for Business | Scoop.it
I'm tired of seeing so many concepts that should be being used to evolve content marketing applied to vague notions or traditional practices that just serve to confuse marketers and cause a lot of semantic arguments across ...
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Meta Descriptions | The Pay Per Click Ads That You Don’t Have To Pay For!

Meta Descriptions | The Pay Per Click Ads That You Don’t Have To Pay For! | Digital Marketing for Business | Scoop.it
The Meta Description has been through the SEO rumour mill, with endless debate over search relevance, keyword density, character count and more. Time to set the record straight.
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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Digital Marketing for Business | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


Via janlgordon
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AppAdvice App Of The Week For July 24, 2012 -- AppAdvice

AppAdvice App Of The Week For July 24, 2012 -- AppAdvice | Digital Marketing for Business | Scoop.it

"Quick note-taking apps are all the rage these days, but there are only so many that are both beautiful and useful. Scratch — Your Quick-Input Notepad is one of them."


Via John Evans
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5 Twitter Tools to Enhance Your Marketing | Social Media Examiner | Digital Marketing, Social Media and Beyond

5 Twitter Tools to Enhance Your Marketing | Social Media Examiner | Digital Marketing, Social Media and Beyond | Digital Marketing for Business | Scoop.it
Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors.
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Social Media Misfires

Social Media Misfires | Digital Marketing for Business | Scoop.it
From McDonald's to Netflix, here's a look at some of the biggest social networking advertising missteps in recent memory (Marketing Mondays: What Not To Do...Big Companies and Their Social Media Misfires http://t.co/LccDV50U...)...
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Top 10 tips for naming your app | Feature | .net magazine

Top 10 tips for naming your app | Feature | .net magazine | Digital Marketing for Business | Scoop.it

"Want to make a fortune from your app?Dan Rose explains how picking the right name can make all the difference."


Via Sterling Dee
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Rescooped by Mick Say from Curation & The Future of Publishing
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Twitter's Credibility Problem

"Where you read something may impact credibility as much as what you read - especially if where you read something is on Twitter, according to a new study."

This interesting study related by Read Write Web shows that people tended to be skeptical when discovering a study on Twitter which is dominated by news but where they are mixed with celebrities updates and other tweets. Apparently an adverse effect on Twitter's credibility.

The study didn't say whether dedicated social curation was a remedy but it's an interesting possibility judging from the facts outlined in the report.


Via Guillaume Decugis
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Klout Style Guide - you know what your styles is but what does it mean?

Klout Style Guide - you know what your styles is but what does it mean? | Digital Marketing for Business | Scoop.it
Klout measures online influence, so if you are an observer you’re not developing influence for your organisation.
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Black Box Social Media Creates Report Detailing What Facebook Exchange Is ... - Virtual-Strategy Magazine

Black Box Social Media Creates Report Detailing What Facebook Exchange Is ... - Virtual-Strategy Magazine | Digital Marketing for Business | Scoop.it
Black Box Social Media Creates Report Detailing What Facebook Exchange Is ...Virtual-Strategy MagazineBlack Box Social Media, an online marketing company that specializes in utilizing the latest digital marketing strategies to help small businesses...
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