Accenture to Pay $316 Million for Digital-Marketing Firm Acquity Businessweek Accenture Plc (ACN), the world's second-largest technology-consulting company, said it will buy Acquity Group Ltd. (AQ) for $316 million to add tools for digital marketing.
It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out ...
Mobile-first teens present quite a challenge for marketers... The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future. In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry. We specifically dig into how established Internet companies like Facebook are threatened by teen audiences and their tendency to fragment across platforms.
So what does a high Klout score actually get you? The influence-measuring startup already offers prizes through its Klout Perks program, and there are bragging rights (unless your friends think you're a loser for caring about your Klout score).
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".