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Digital Marketing Fever
WSI Onlinebiz Digital Marketing are a top UK internet marketing company with many years of experience in developing digital marketing campaigns that deliver results.
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Rescooped by Anthony Burke from Psychology of Consumer Behaviour
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People and Purpose: Marketing's Fifth and Sixth Ps - Brian Solis

People and Purpose: Marketing's Fifth and Sixth Ps - Brian Solis | Digital Marketing Fever | Scoop.it

people and purpose

 


Via k3hamilton
Anthony Burke's insight:

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

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Fred Zimny's curator insight, January 30, 2013 11:53 PM

Read the excellent post to gain true insight!

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Rescooped by Anthony Burke from Values Based Leadership
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To Create an Enduring Vision, Values Must Support Purpose

To Create an Enduring Vision, Values Must Support Purpose | Digital Marketing Fever | Scoop.it

Values must support your organization's purpose and desired future. Ask first, “What are our values?” Then ask, “Do our values enable us to fulfill our purpose and our potential?

 

See also http://seapointcenter.com/staying-power-vision/

and  http://seapointcenter.com/vision-part-2/ ;


Via Ariana Amorim, Nick Burnett, David Hain, Annette Schmeling
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