Reputation Management - Dealing with anti-social media | Kay Walten | Digital Marketing Fever | Scoop.it

The guest and customer is now in control. Third party review sites and your own social media sites let people praise and rant in front of the world, not just a small group of people who happen to be in your hotel, tour company office and on one of your tours. People will be people and their rants, the anti-social media, are louder than any positive reviews that you receive daily or hourly, and guests know it.