Why 1700 CEOs are Wrong about Social Media | Digital Marketing Fever | Scoop.it

IBM recently conducted a study of 1700 CEOs in multiple verticals all over the world about their predictions for social media over the next three to five years. Some of the CEOs were very versed with social, others not so much. What they had to say was revealing about the way companies are viewing social media. Read some of their quotes to get an idea of just how disruptive this set of technologies has become.