Digital Marketing Execution
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Digital Marketing Execution
Latest and greatest trends in all things digital
Curated by Billie Ginther
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020 Gregory Ciotti on Research Based Content Marketing for Help Scout

020 Gregory Ciotti on Research Based Content Marketing for Help Scout | Digital Marketing Execution | Scoop.it
A podcast interview with Help Scout's inbound marketing strategist and content creator, Gregory Ciotti. Topic: authoritative, research-based content.
Billie Ginther's insight:

Are you a company doing social media or a social business? Podcast uncovers the difference #socialbusiness  @B2BInbound  @gregelwell

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3 Skills Needed by The Modern CMO

3 Skills Needed  by The Modern CMO | Digital Marketing Execution | Scoop.it
The modern CMO in today’s business climate must possess three key skills to be successful in the role and for their employer.
Billie Ginther's insight:

Great read for every marketer.

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All Blogs - Give the People What They Want - Even When They Don't Know

All Blogs - Give the People What They Want - Even When They Don't Know | Digital Marketing Execution | Scoop.it

Give the People What They Want - Even When They Don't Know

APR2

Written by: John Sciacca 
4/2/2013 6:39 AM  

  When you think about it, we work in a strange industry… an industry unlike any other. Often we encounter people that not only aren’t sure exactly what it is we do, but also aren’t sure they even want or need what we offer. This is a dynamic pretty much unlike any other shopping/buying experience.  As an example, consider a typical purchasing encounter that people might go through. 


Via Miguel Soto
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Two Ways to Motivate Employees to Do Content Marketing

Two Ways to Motivate Employees to Do Content Marketing | Digital Marketing Execution | Scoop.it
Most businesses need employee participation to create quality content. Two methods to leverage the content marketing potential of employees.
Billie Ginther's insight:

Do you motivate with the stick or the carrot?

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How to set PPC Marketing Goals

How to set PPC Marketing Goals | Digital Marketing Execution | Scoop.it
Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve.
Billie Ginther's insight:

Great primer on how to get better ROI from PPC marketing.

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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Digital Marketing Execution | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....


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Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.