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5 Rules Every SEO Should Live By

5 Rules Every SEO Should Live By | Digital Marketing Essentials | Scoop.it
Tweet Tweet You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.
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Up to date news, tips and opinions from the world of digital marketing
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The Write Connection - Social Media Marketing | Scoop.it

The Write Connection - Social Media Marketing | Scoop.it | Digital Marketing Essentials | Scoop.it

We have a number of other social media marketing topics on Scoop.it focusing on specific platforms used in for SMM. You can access the index of these topics here.

 

This topic covers general social media stories and techniques. I hope you find it useful.

 

Chas Begley

Internet Marketing Professional

The Write Connection 

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How To Perform A SEO Audit – FREE $5000 Template Included

How To Perform A SEO Audit – FREE $5000 Template Included | Digital Marketing Essentials | Scoop.it
Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...
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13 Dumb Mistakes Making Your Business Blog Drab, Smelly, and Sleazy

13 Dumb Mistakes Making Your Business Blog Drab, Smelly, and Sleazy | Digital Marketing Essentials | Scoop.it
I admit it.
My first business blog was lackluster. Without sparkle. No fun.
Well, that was in the beginning.
Haven’t we all been there?
Writing posts, because you’re supposed to write som...
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Digital Marketing Essentials | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler
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Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment

Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment | Digital Marketing Essentials | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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The Anatomy of Tomorrow's Inbound Marketing Strategy Today

The Anatomy of Tomorrow's Inbound Marketing Strategy Today | Digital Marketing Essentials | Scoop.it
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing.
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How to Find Influential People With Social Media

How to Find Influential People With Social Media | Digital Marketing Essentials | Scoop.it
How to use social media to network with the key influencers in your industry. Here's how to create the relationships you need for your business.
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5 Link Building Tactics to Improve Your Local Rankings

If you work with local businesses, you have seen first-hand the impact of the localized universal results that Mike Ramsey covered in his post on the Venice update.
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Social Media Marketing Essentials

Social Media Marketing Essentials | Digital Marketing Essentials | Scoop.it
What is Google AuthorRank?#infographic #SEO...
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Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda

Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda | Digital Marketing Essentials | Scoop.it
Tweet Tweet Google has been brutalizing spammy websites for the last year with several aggressive updates. Penguin and Panda are the two most notable. While Panda targeted poor content, Penguin was targeting, for the most part, poor links.
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How Many SEO Consultants Actually Know What They're Talking About?

How Many SEO Consultants Actually Know What They're Talking About? | Digital Marketing Essentials | Scoop.it
As an industry, SEO is constantly battling the bad rap of being tactless and unethical.
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How to Make a Landing Page That C.O.N.V.E.R.T.S. - Conversion Tips and Examples

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Conversion Tips and Examples | Digital Marketing Essentials | Scoop.it
You don’t want people to just visit your page. You want them to take action once they are there.
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Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation | Digital Marketing Essentials | Scoop.it
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.
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A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)

A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines) | Digital Marketing Essentials | Scoop.it
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
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Are You Making These 8 Foolish Social Media Mistakes?

Are You Making These 8 Foolish Social Media Mistakes? | Digital Marketing Essentials | Scoop.it
So you're building a new business and you've decided that social media is something you need to tackle to grow.
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Bloggers & Acquisitions: How to Finance and Partner with an Existing Blog

Bloggers & Acquisitions: How to Finance and Partner with an Existing Blog | Digital Marketing Essentials | Scoop.it
Purchasing or financing a blog can be a huge help in establishing and growing your brand. John-Henry Scherck outlines how to purchase a blog and how to follow through to make it a success for both your brand and the blogger.
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How I Got a Link from the Wall Street Journal

How I Got a Link from the Wall Street Journal | Digital Marketing Essentials | Scoop.it
Want to know how to get a link from the Wall Street Journal? In this content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that!
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5 Tips for Using Google+ to Boost Your Marketing

5 Tips for Using Google+ to Boost Your Marketing | Digital Marketing Essentials | Scoop.it
Google+: Learn how to boost your Google+ profile and increase your business's online presence.
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Digital Marketing Essentials | Scoop.it
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.
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9 Hard-Hitting Content Strategies for Small Business Blogging

9 Hard-Hitting Content Strategies for Small Business Blogging | Digital Marketing Essentials | Scoop.it
Tweet Tweet Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.
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Rescooped by The Write Connection from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | Digital Marketing Essentials | Scoop.it
Using social media to market your business and build your customer base.

Via Joy Bhattacharya, Neil Ferree, ABroaderView
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Rounding the Bases: Moving Beyond Social Foreplay

Rounding the Bases: Moving Beyond Social Foreplay | Digital Marketing Essentials | Scoop.it
One of my greatest mentors (@mwaxmantoo) always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results. This is true, and perhaps now more than ever in this new social economy.
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Aligning SEO Strategy & Social Media Activity to Build Links

Aligning SEO Strategy & Social Media Activity to Build Links | Digital Marketing Essentials | Scoop.it
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.
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