Digital Marketing...
Follow
Find
110 views | +0 today
Digital Marketing Edge
Insights, news and best practices to achieve your edge in digital marketing.
Curated by Michael Dawson
Your new post is loading...
Your new post is loading...
Scooped by Michael Dawson
Scoop.it!

Why You’re Failing If You Ignore Social Media In CRM | Inbound Marketing Update

Why You’re Failing If You Ignore Social Media In CRM | Inbound Marketing Update | Digital Marketing Edge | Scoop.it
Many businesses fail to understand just what role social media should play in CRM. Here is a guide full of tips for changing that.
more...
No comment yet.
Rescooped by Michael Dawson from Social Media Content Curation
Scoop.it!

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute | Digital Marketing Edge | Scoop.it

Excerpted from the article:

 

During the past six months there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting.

While content curation is nothing new, the rise in the use of mobile devices is changing when, where, and how we read internet content.

 

Content shifting:

Mobile devices are allowing people to break free from the computer desk and shift both the physical environment and the time in which they read or consume content.

This content shifting can be as simple as using tools like Evernote’s Clearly on a web browser.

Apps such as Pocket and Instapaper allow us to save articles discovered on a desktop computer to read later on any internet-connected device.

 

Sifting through the glut of information:

Many social media platforms have taken on the role of content curators, developing algorithms in an attempt to help us weed out the information we don’t want and present us with the information we do. This has been evidenced through a variety of changes in the Facebook Timeline, the #Discover tab on Twitter, and social search results in Google.

 

The latest wave of content shifting applications also curate and reformat articles to gear them toward our personal interests, fundamentally changing the reading experience as they do so. Programs such as Flipboard and Zite gather content from RSS feeds, Twitter, and Facebook streams and present it in a mobile-friendly magazine format.

 

Tips to optimize for content shifting and content curation:

1. Incorporate calls to action directly into the text...

2. Optimize for mobile...

3. Capitalize on compelling images...

4. Write strong headlines, lead paragraphs, and meta descriptions...

5. Maximize social media sharing...

6. Publish and promote quality content...

 

Each element and tip is analyzed with more information. Read full article here: http://j.mp/LmZpjT

 


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Michael Dawson
Scoop.it!

The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | Digital Marketing Edge | Scoop.it
Does it sell soap at all? That head-scratcher is cropping up more often from major and minor players in packaged goods. The answer is yes, but it's taken a long time to divine it.
more...
No comment yet.
Rescooped by Michael Dawson from Digital Marketing & Social Networking
Scoop.it!

The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice

The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice | Digital Marketing Edge | Scoop.it
Landing page examples and best practice advice Most discussion of web design in companies who don't know the power of landing pages still tends to focus o. Marketing topic(s):Landing page optimisation, Lead generation strategy.

Via Neil Wilkins
more...
No comment yet.
Scooped by Michael Dawson
Scoop.it!

CEO Study shows Social is Important at the very top!

CEO Study shows Social is Important at the very top! | Digital Marketing Edge | Scoop.it

IBM released its CEO Study.   It is the largest CEO study done in the world, revealing some interesting SOCIAL Stats...

more...
No comment yet.