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Come creare un Piano di Social Media Marketing in 6 passi

Come creare un Piano di Social Media Marketing in 6 passi | Digital marketing e social media | Scoop.it
Serve veramente fare un Piano di Social Media Marketing? La risposta è semplice, breve, diretta: se non lo fai hai poche probabilità di successo. Pianificare significa fare strategia, senza strategia nel mercato moderno non riesci più a vendere.

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The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist]

The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist] | Digital marketing e social media | Scoop.it
Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.

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Peg Corwin's curator insight, May 3, 9:08 AM

Get your Wordpress blog posts found in Google search. Check this step by step optimization process using a powerful free plugin.

DoubleClick Web Design's curator insight, May 5, 10:52 PM
If you're a novice designer using WordPress for your small business website, check out the Yoast SEO plugin. This plugin provides you all you need to SEO your pages and posts.
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Tutte le acquisizioni in intelligenza artificiale da Google ad Apple in una timeline

Tutte le acquisizioni in intelligenza artificiale da Google ad Apple in una timeline | Digital marketing e social media | Scoop.it
Da Google ad Apple, ecco come i giganti fanno shopping tra le startup specializzate in tecnologie di intelligenza artificiale avanzata

Via Luca Naso
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Luca Naso's curator insight, April 19, 10:31 AM
Artificial Intelligence is a very attracting field for many big corporates. Here is a graphic timeline of the acquisitions made since 2013.

Google made 5, but also Amazon, Salesforce, Facebook, IBM, Intel, Yahoo, Twitter and Apple are quite active.
amitmahendruphotography's curator insight, April 20, 9:51 PM

Candid Photographer In Lucknow , Candid Photographer In Kanpur http://amitmahendruphotography.com

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The Secret To Online Community Success

The Secret To Online Community Success | Digital marketing e social media | Scoop.it

 

You wouldn’t begin building a house without architecture and design in place.  But that’s what many companies do when they decide to build a branded online community.  They select a technology platform and quickly move to the implementation stage without ...

Via Eric_Determined / Eric Silverstein
Francesca Adinolfi's insight:

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

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JunoPark's curator insight, March 12, 3:14 AM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

Samuel Pavin's curator insight, March 14, 2:14 AM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

ismokuhanen's curator insight, March 22, 7:58 PM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

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Get influencers and subject matter experts to contribute to your blog

Get influencers and subject matter experts to contribute to your blog | Digital marketing e social media | Scoop.it
Blogs are hungry creatures and if you're a clever content marketer, you'll get influencers and subject matter experts to contribute to your blog.

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Peg Corwin's curator insight, January 27, 10:29 AM

Great content plus influencers equals massive growth. Here's how to find and motivate them.

Michele Fazzini's curator insight, February 5, 5:50 AM

La collaborazione editoriale con esperti di settore e con influencers è un moltiplicatore per l'autorevolezza di un blog: i primi offrono contenuti autorevoli e di qualità; i secondi la penetrazione nel mercato (qualunque esso sia).

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The 6 Ways Your Content Marketing Might Be Broken (And How to Fix That)

The 6 Ways Your Content Marketing Might Be Broken (And How to Fix That) | Digital marketing e social media | Scoop.it
I understand your frustration. I see it every day. I'm talking about marketers, or aspiring marketers, who put a lot ...

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Peg Corwin's curator insight, January 27, 10:43 AM

Cures for a lack of growing backlinks, an indifferent audience and more.

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5 Digital Marketing Campaign Mistakes to Avoid

5 Digital Marketing Campaign Mistakes to Avoid | Digital marketing e social media | Scoop.it
Before you begin your digital marketing campaign, avoid these five common mistakes.

Via Bill Cosgrove
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10 Digital Transformation Predictions for 2016

10 Digital Transformation Predictions for 2016 | Digital marketing e social media | Scoop.it
Does your CEO have a bold goal for 2016? Does the goal include the word ‘digital’ or ‘transformation’ in the description? Well, if so, they’re not alone in their quest for a superior IT-­enabled compe

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Eric_Determined / Eric Silverstein's curator insight, December 9, 2015 8:34 PM

“Digital transformation is not just a technology trend, it is at the center of business strategies across all industry segments and markets.


Enabled by the 3rd Platform technologies of social, mobile, analytics, and cloud, digital transformation represents an opportunity for companies to redefine their customers’ experience and achieve new levels of enterprise productivity", said Bob Parker, research vice president at IDC


Look no further than GE to validate that transformation. Looking to become the world's premier digital industrial company.

Hervé BEBIN's curator insight, December 10, 2015 1:34 AM
Une offre en mouvement (rachat, repositionnement) sur un marché en croissance. A lire avec recul comme toutes les prédictions.
Raihan alhusain's curator insight, December 10, 2015 6:43 AM

Great #Post #DigitalMarketing 0 Digital Transformation Predictions for 2016

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7 Social Media Search Tactics to Find People and Content

7 Social Media Search Tactics to Find People and Content | Digital marketing e social media | Scoop.it
Struggling to find great content to share, or to find the right people to connect with? Here are 7 ways to do an effective social media search.

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Peg Corwin's curator insight, November 6, 2015 10:05 PM

See tactics and tools to help you search social.

Claire Harmel Le Goc's curator insight, November 17, 2015 5:24 AM

See tactics and tools to help you search social.

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Customer Experience Design: 3 essential skills

Customer Experience Design: 3 essential skills | Digital marketing e social media | Scoop.it
  One of the six competencies required in the armory of all Customer Experience Professionals is defined by the Customer Experience Professionals Association (CXPA) as ‘Experience Improvement & Design’. To become a Certified Customer Experience Professional (CCXP), you would need to have knowledge of the following: Design thinking and customer co-creation approaches Process improvement methodologies …

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Eric_Determined / Eric Silverstein's curator insight, October 29, 2015 12:50 AM

3 essential #CX design skills:


Empathy:

 

In the design process empathy is the ability of taking the perspective of the customer and feeling with them as they experience services.

 

Insight:

 

Arriving at insights is a creative process that combines empathic observations (I saw this) with the experience (I know this) of the designers.

 

Prototyping:

 

Prototypes are visualised service proposals that make their value concrete in a form or another.


Apple stores are a perfect example. Which other brands are capitalizing on customer experience design recently?

Darcy Bevelacqua's curator insight, October 29, 2015 11:19 AM

Customer Experience is really understanding things from your customer's point of view. Not only what they do, but why they do it. understanding requires empathy, insights ( knowing why and why not and what else), and prototyping. The prototyping lets you confirm that what you think you are fixing is actually what the customer wanted and doesn't reflect how the organization thinks the customer would want things to be done. 

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A Practical Guide to Content and Its Metrics

A Practical Guide to Content and Its Metrics | Digital marketing e social media | Scoop.it
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.

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Peg Corwin's curator insight, August 9, 2015 12:18 PM

Learn about content related to the purchase side and the awareness side of a business, and how to measure results for both. Comprehensive post.

Deborah Strickland's curator insight, August 24, 2015 12:47 PM

A balanced marketing collateral maps to customer needs.

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Blog Editorial Calendar: How to Make a Blog Editorial Calendar

Blog Editorial Calendar: How to Make a Blog Editorial Calendar | Digital marketing e social media | Scoop.it
A blog editorial calendar is essential for any blog. Here are a selection of tools you can use to create one for your blog.

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Peg Corwin's curator insight, July 18, 2015 9:17 AM

Sophisticated tools to manage a blog content strategy with an editorial calendar.

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Is your content marketing strategy paying off?

Is your content marketing strategy paying off? | Digital marketing e social media | Scoop.it
Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off.

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Antoinette Merlin's curator insight, July 20, 2015 4:21 AM

ajouter votre perspicacité ...

Sam Hurley's comment, July 22, 2015 6:41 AM
You may like to share this one Peg! http://www.answer-4u.com/business-time-saving-tips-calculator/
SusanMichelle's curator insight, August 6, 2015 6:12 AM

How do you know if your B2B content is paying off?  

 

How much is the average customer worth in revenues over their tenure with you?  Say it's $10,000.  If your close ratio ( form submissions to sales) is 1 in 10, then your average value of a form submission conversion is $1,000.

 

Now log into Google Analytics and see how many pageviews your website has generated in the past month and the number of form submission conversions.  If 5,000 page views and 10 submissions, your total traffic conversion ratio is 10/5000 or .02%.  Of that, calculate how much your content generates and figure out how many conversions came from that to determine your content traffic conversion ratio.  Add qualitative benefits.

 

I might disagree that all organic and email traffic should be allocated to content creation, but overall this is a great explanation content ROI.

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A Better Way to Measure Users' Content Engagement

A Better Way to Measure Users' Content Engagement | Digital marketing e social media | Scoop.it
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

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Peg Corwin's curator insight, July 4, 2015 7:30 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.


Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

Glenn Wallace's curator insight, July 13, 2015 8:12 AM

Stay up

Vladimir Kukharenko's curator insight, August 4, 2015 3:22 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.

 

Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

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Websites Work With (or Against) Your Content Strategy: 13 Ways to Not Fight Your Site - Orbit Media Studios

Websites Work With (or Against) Your Content Strategy: 13 Ways to Not Fight Your Site - Orbit Media Studios | Digital marketing e social media | Scoop.it
Websites Work With (or Against) Your Content Strategy:

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Peg Corwin's curator insight, April 23, 1:57 PM

Of the 13 website factors that can help or hurt content, conversion items include: Mobile responsive, calls to action, testimonials, email signup, fat footer design.  Ease of Updating factors are: flexible landing page templates, scalable for all content types, team pages.  SEO features that matter are:  URL structure, technical files in place.  Measurement elements are location of blog domain, site search tool, thank you pages.

Dina Destreza's curator insight, May 2, 8:26 AM
Yes, it has to be responsive and mobile friendly. Great update. 
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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Digital marketing e social media | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.

Via Peg Corwin
Francesca Adinolfi's insight:

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

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Francesca Adinolfi's curator insight, March 15, 4:56 AM

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

Ico Conforzi's curator insight, March 17, 3:46 AM

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

Angela Heath's curator insight, March 22, 9:23 AM

Wanted to share this because whether your market is baby boomers, caregivers or some other demographic, you can use content to engage and build trust with your clients.  Here a few ideas to keep in mind. 

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Follow Your Customers!

Follow Your Customers! | Digital marketing e social media | Scoop.it
The story of ideas that fly is really the story of the people who adopt them. It’s how the realisation of their dreams collides with what we create that makes an innovation meaningful.

Via Eric_Determined / Eric Silverstein
Francesca Adinolfi's insight:

"These shortcuts are called desire paths. Not only do they tell us where people have been, they leave clues about why people go where they go and do what they do. These well-worn routes often become more relevant than the planned ones. They tell the story of the community that made them."

 

People are taking the path of least resistance, time is their #1 asset, ask @Garyvee :)

 

As Bernadette highlights above, there are clear signs out there, you don't need to re-invent the wheel, make sure you are paying attention and give plenty of chances for your customers to engage / provide feedback.

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ismokuhanen's curator insight, March 22, 7:52 PM

"These shortcuts are called desire paths. Not only do they tell us where people have been, they leave clues about why people go where they go and do what they do. These well-worn routes often become more relevant than the planned ones. They tell the story of the community that made them."

 

People are taking the path of least resistance, time is their #1 asset, ask @Garyvee :)

 

As Bernadette highlights above, there are clear signs out there, you don't need to re-invent the wheel, make sure you are paying attention and give plenty of chances for your customers to engage / provide feedback.

Antonio Ormachea's curator insight, March 28, 11:01 AM

"These shortcuts are called desire paths. Not only do they tell us where people have been, they leave clues about why people go where they go and do what they do. These well-worn routes often become more relevant than the planned ones. They tell the story of the community that made them."

 

People are taking the path of least resistance, time is their #1 asset, ask @Garyvee :)

 

As Bernadette highlights above, there are clear signs out there, you don't need to re-invent the wheel, make sure you are paying attention and give plenty of chances for your customers to engage / provide feedback.

Antonio Ormachea's curator insight, March 28, 11:03 AM

"These shortcuts are called desire paths. Not only do they tell us where people have been, they leave clues about why people go where they go and do what they do. These well-worn routes often become more relevant than the planned ones. They tell the story of the community that made them."

 

People are taking the path of least resistance, time is their #1 asset, ask @Garyvee :)

 

As Bernadette highlights above, there are clear signs out there, you don't need to re-invent the wheel, make sure you are paying attention and give plenty of chances for your customers to engage / provide feedback.

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The 8 Most Important Skills for Content Promotion (and How to Learn Them)

The 8 Most Important Skills for Content Promotion (and How to Learn Them) | Digital marketing e social media | Scoop.it
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. ...

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Peg Corwin's curator insight, January 27, 10:57 AM

8 skills needed by successful content promoters: an ability to think criticaly, to do research, to identify what produces results, to be social, to empathasize, to organize, to learn continuously and to work in a team.
"By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results. Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?"

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6 Trends Shaping Location Marketing In 2016

6 Trends Shaping Location Marketing In 2016 | Digital marketing e social media | Scoop.it
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 19, 3:21 AM

The results are clear, when you offer relevant offers, connections, and information.


How do you foresee these location marketing trends impacting your business for 2016?


"In the meantime, Facebook continues to strengthen itself as a local search platform. The day is fast arriving when Facebook will serve up suggested local enterprise content next to personal conversations and queries about where to go and what to buy. I see opportunities for Facebook to monetize its business directory and make use of personal recommendations that people make to each other."


Pay attention where people are spending most of their time, learn from their interaction, and engage with them.


As Adam highlights, your brand needs to adapt to new conditions, technology and customer expectations.

Oscar Padilla's curator insight, January 19, 10:40 AM

Good article on location marketing trends

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The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing

The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing | Digital marketing e social media | Scoop.it

General Management - With so many different components necessary for successful digital marketing, entrepreneurs are vulnerable to errors. Here's a look at the biggest mistakes they make.


Via jean-luc scherer
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4 Ways to Use Interactive Content in Marketing

4 Ways to Use Interactive Content in Marketing | Digital marketing e social media | Scoop.it
Interactive content draws readers to your website and helps you stand out as a company. Here are 4 great ways to use interactive content in marketing.

Via Peg Corwin
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Peg Corwin's curator insight, November 7, 2015 8:23 AM

Check these examples of interactive content.  I did OK on the Content Market Grader, but couldn't get past the second question on the What City Poll - had never heard of any of those music groups. And don't have a Beyonce style that I prefer either.

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Content Marketing ROI: how to define, measure and improve content effectiveness

Content Marketing ROI: how to define, measure and improve content effectiveness | Digital marketing e social media | Scoop.it
55% of B2B marketers are unsure of their content marketing ROI. If you're one of these B2B marketers, here's where you should start with.

Via Peg Corwin
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Peg Corwin's curator insight, November 7, 2015 8:00 AM

Learn lean content marketing in this post.


".....once you know how each piece of content performs on an individual basis, some low hanging fruits will appear: stop doing the nice kitten picture post that got 200 likes but converted no one and do more actionable posts that generated 100 conversions. The next step will be to improve ROI which means either getting more results for the same cost or finding ways to deliver these same results at lower costs. Or even both at the same time."

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3 CX points customers share in social media

3 CX points customers share in social media | Digital marketing e social media | Scoop.it
When you deliver a reliable experience, you earn the right to your customers’ story through word of mouth. And your customers will come back because they want to have your experience again. There a...

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Eric_Determined / Eric Silverstein's curator insight, August 28, 2015 3:34 AM

1. Experience

2. Relationship

3. Feeling/Emotion


"When you map out the customer experience stages, step away from ‘executing tasks’ and focus on the #customer #experience you want to deliver. To plan reliable delivery, you must know the customer emotions involved in the experience from beginning to end.  Remember, the customer experience that gains the most confidence with your customers is to get the basics right.  First, you earn the right to your customer’s confidence with reliability and then move on from there. You must clear the hurdle of random experiences and set the foundation in product and service reliability (“They get it right.”) before you move on to building a personal relationship with customers (“They know me.”)."


Insight @JeanneBliss

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You Have To Earn Your Customer’s Attention!

You Have To Earn Your Customer’s Attention! | Digital marketing e social media | Scoop.it
What is a picture worth? We have all heard the expression, but is it really that simple? The world has gone mobile. With thousands of smartphones and connected devices, people expect to find what they are looking for in a matter of seconds – and they usually do.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 21, 2015 2:40 AM

What causes our shorter attention span, is it technology?


One thing for sure, our brain processes visuals much faster, plus the right image can create an immediate emotional connection. This is just the beginning, you then need to make sure you have an engagement strategy that offers a rewarding customer experience, while facilitating social conversations. 


Build and nurture your customer relationships. Make it easy for them to become your brand voice. We do it via Mobile.

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Analytics and Big Data: A 5-Step Path to Value

Analytics and Big Data: A 5-Step Path to Value | Digital marketing e social media | Scoop.it

 

How the Smartest Organizations Are Embedding Analytics to Transform Insight Into Action


Via Luca Naso
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ifeeleducation's curator insight, September 4, 2015 1:07 AM

ifeel.edu.in

Ellie Schwartz's curator insight, September 15, 2015 12:26 PM
Analytics and ROI. Developing actionable insight
Andra Mustaf's curator insight, October 21, 2015 4:26 AM

transform..

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The Day After: 11 Things to Do After You Publish a Post

The Day After: 11 Things to Do After You Publish a Post | Digital marketing e social media | Scoop.it
11 Things to Do After You Publish a Post

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Peg Corwin's curator insight, June 26, 2015 9:44 PM

Good checklist of ways to promote that content to make the most of it.

Dan Labbe's curator insight, July 5, 2015 10:56 AM

http://jobsover50.ca