"These shortcuts are called desire paths. Not only do they tell us where people have been, they leave clues about why people go where they go and do what they do. These well-worn routes often become more relevant than the planned ones. They tell the story of the community that made them."
People are taking the path of least resistance, time is their #1 asset, ask @Garyvee :)
As Bernadette highlights above, there are clear signs out there, you don't need to re-invent the wheel, make sure you are paying attention and give plenty of chances for your customers to engage / provide feedback.
What is a picture worth? We have all heard the expression, but is it really that simple? The world has gone mobile. With thousands of smartphones and connected devices, people expect to find what they are looking for in a matter of seconds – and they usually do.
Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.
You wouldn’t begin building a house without architecture and design in place. But that’s what many companies do when they decide to build a branded online community. They select a technology platform and quickly move to the implementation stage without ...
Investing in developing a relationship with valuable members of your community is essential.
Here are 7 key questions you need to answer before you build your community:
Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.
One of the six competencies required in the armory of all Customer Experience Professionals is defined by the Customer Experience Professionals Association (CXPA) as ‘Experience Improvement & Design’. To become a Certified Customer Experience Professional (CCXP), you would need to have knowledge of the following: Design thinking and customer co-creation approaches Process improvement methodologies …
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.