In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.
* Mobile optimization: Agree! * Mobile advertising: Agree! * Targeting wearable devices: Too Early (talk about more than target in 2014). * Long-form content: Agree! (stories are about to rule the world). * Social and search ads: Agree! * Authorship branding: Agree! * Omni-channel user experience: Agree! * Better delivery: Agree! Local SEO: For some this makes sense. * Marketing automation: Harder to imagine in Ecom, but open to the idea of it.
Smartphones, réseaux sociaux, médias... Les 2 dernières études à ...Frenchweb.frComScore publie une étude sur l'accès à des sites de navigation, McKinsey a présenté une étude lors du News World Summit basée sur une enquête sur l'utilisation des...
If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions.
SUMMARY: B2B marketers can find success on Pinterest, just as consumer marketers are, Anna Rydne writes. Dedicate time to Pinterest rather than see it as an afterthought, and remember to use extraordinary imagery to inspire repinning. Use several boards, not just one; don't forget to make it a two-way conversation with clients; and link your posts to other social media.
Quels sont les métiers les plus porteurs dans le marketing digital? Le site Smart Insights apporte des éléments de réponse au travers de cette infographie qui dresse un panorama des postes et des compétences les plus recherchés du moment.
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.
Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.
What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.
With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…
CMO.com vient de mettre à jour sa matrice, qui vous aide à choisir les médias sociaux les plus adaptés à vos objectifs : communication client, notoriété de la marque, trafic vers votre site Web ou référencement naturel (SEO).
If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....
Digital marketing is changing at a rapid pace. We marketers face a parade of shiny new technologies, tools, and platforms that promise to change everything. With so much fluctuation, it's important to filter the core trends from the noise to understand what will shape the digital marketing landscape this year. Here are six trends in digital marketing to embrace now and stay ahead of the curve in 2013.
New research into social media behaviour has been unveiled, finding that Twitter and Facebook users fall into one, or more, of 12 distinct social media personality types. The personality types are based on the results of a month-long, fly-on-the-wall experiment – where people’s online behaviour was monitored constantly for four weeks – and on an associated nationwide survey examining people’s social media attitudes and behaviours....