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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | Digital Marketing & E-business | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via Official AndreasCY, Martin (Marty) Smith
Romain Callier's insight:

Interesting !

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Rob Schneider's comment, April 21, 2013 11:27 PM
Wanderingsalsero - I don't think I've ever seen it put better. Well said!
jalp Internet Consulting Services's comment, April 22, 2013 7:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 5:39 PM
Agreed Martin. Well put.
Digital Marketing & E-business
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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Digital Marketing & E-business | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper, Martin (Marty) Smith
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Les marques ne doivent pas craindre les avis des consommateurs | Le Cercle Les Echos

Les marques ne doivent pas craindre les avis des consommateurs | Le Cercle Les Echos | Digital Marketing & E-business | Scoop.it

Via Matthieu Becamel
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Rescooped by Romain Callier from Médias sociaux & communication
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Smartphones, réseaux sociaux, médias... Les 2 dernières études à ... - Frenchweb.fr

Smartphones, réseaux sociaux, médias... Les 2 dernières études à ... - Frenchweb.fr | Digital Marketing & E-business | Scoop.it
Smartphones, réseaux sociaux, médias... Les 2 dernières études à ...Frenchweb.frComScore publie une étude sur l'accès à des sites de navigation, McKinsey a présenté une étude lors du News World Summit basée sur une enquête sur l'utilisation des...

Via Josué Lassource
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Teens Find Deleting Facebook 'Liberating': Pew Study

Teens Find Deleting Facebook 'Liberating': Pew Study | Digital Marketing & E-business | Scoop.it
A new study from the Pew Research Center found that more and more teens are leaving Facebook in favor of social media platforms that are "less drama."

Via Sakis Koukouvis
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The end of facebook ? ;)

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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | Digital Marketing & E-business | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via Official AndreasCY, Martin (Marty) Smith
Romain Callier's insight:

Interesting !

more...
Rob Schneider's comment, April 21, 2013 11:27 PM
Wanderingsalsero - I don't think I've ever seen it put better. Well said!
jalp Internet Consulting Services's comment, April 22, 2013 7:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 5:39 PM
Agreed Martin. Well put.
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Google Plus Best Practices for Brands

Google Plus Best Practices for Brands | Digital Marketing & E-business | Scoop.it
Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community.
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The Dark Side of the Digital Revolution

The Dark Side of the Digital Revolution | Digital Marketing & E-business | Scoop.it
Google's Eric Schmidt and Jared Cohen, fresh from a visit to North Korea in January, on why the Internet is far from an unalloyed good to the citizens of dictatorships around the world.
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Digital Marketers All Got This Thing Wrong About ROI

Digital Marketers All Got This Thing Wrong About ROI | Digital Marketing & E-business | Scoop.it

If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions.

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Pinterest: B2B Boards That Will Dazzle Your Clients

Pinterest: B2B Boards That Will Dazzle Your Clients | Digital Marketing & E-business | Scoop.it

5 ways to succeed at B2B marketing on Pinterest 

SUMMARY: B2B marketers can find success on Pinterest, just as consumer marketers are, Anna Rydne writes. Dedicate time to Pinterest rather than see it as an afterthought, and remember to use extraordinary imagery to inspire repinning. Use several boards, not just one; don't forget to make it a two-way conversation with clients; and link your posts to other social media.

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[Infographie] Quels sont les métiers les plus porteurs dans le marketing digital?

[Infographie] Quels sont les métiers les plus porteurs dans le marketing digital? | Digital Marketing & E-business | Scoop.it
Quels sont les métiers les plus porteurs dans le marketing digital?  Le site Smart Insights apporte des éléments de réponse au travers de cette infographie qui dresse un panorama des postes et des compétences les plus recherchés du moment.
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Twitter 'the most popular social platform' for B2B marketers

Twitter 'the most popular social platform' for B2B marketers | Digital Marketing & E-business | Scoop.it
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100 Social Media Stats From 2012 [INFOGRAPHIC]

100 Social Media Stats From 2012 [INFOGRAPHIC] | Digital Marketing & E-business | Scoop.it
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.

 

Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.

What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.

With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…


Via Alex Butler, Dimitri MaLuu
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Murray McKercher's curator insight, January 5, 2013 5:46 AM

91% of mobile internet access being used for social activities...

Rescooped by Romain Callier from Médias sociaux & communication
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Les réseaux sociaux, pas de si bons relais de l'information? | L'Atelier: Disruptive innovation

Les réseaux sociaux, pas de si bons relais de l'information? | L'Atelier: Disruptive innovation | Digital Marketing & E-business | Scoop.it
En France, les réseaux sociaux auraient-il atteint leur limite lorsqu'il s'agit de produire du trafic vers les sites web d'actualité ?

Via Josué Lassource
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Comparaison des médias sociaux selon l’activité de leurs membres

Comparaison des médias sociaux selon l’activité de leurs membres | Digital Marketing & E-business | Scoop.it
Sur Techtrends, je partage le fruit de ma veille numérique et mes réflexions autour des tendances du web, des médias et nouvelles technologies. Christophe Lefevre.

Via Margareth Baulard, Josué Lassource
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Using Instagram for Marketing | pamorama

Using Instagram for Marketing | pamorama | Digital Marketing & E-business | Scoop.it

There are many creative ways to use Instagram for marketing, branding, and customer outreach.


Via Josué Lassource
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Pinterest launches 'more useful' pins, big-name businesses sign up

Pinterest launches 'more useful' pins, big-name businesses sign up | Digital Marketing & E-business | Scoop.it
Social networking site Pinterest has launched a bunch of "more useful" pins that offer additional content with some images.
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The State of Digital Content [Infographic]

The State of Digital Content [Infographic] | Digital Marketing & E-business | Scoop.it

In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed ?

Romain Callier's insight:

Mobile can't be ignored anymore !

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La matrice des médias sociaux version 2013

La matrice des médias sociaux version 2013 | Digital Marketing & E-business | Scoop.it

CMO.com vient de mettre à jour sa matrice, qui vous aide à choisir les médias sociaux les plus adaptés à vos objectifs : communication client, notoriété de la marque, trafic vers votre site Web ou référencement naturel (SEO).


Via Frédéric DEBAILLEUL, Sophie Bariteau
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Erick Hostachy's curator insight, March 20, 2013 9:05 AM

L'incomparable et utile matrice de comparaison des principaux médias sociaux du moment.

Son évolution 2013 présente également une version interactive sympathique.

Art Jones's curator insight, March 20, 2013 10:32 AM

Get the broad strolkes of guidance here within this Social Media Tactics Matrix (For languages other than French, launch article then use Google Translate).

Christian Dhinaut's curator insight, March 25, 2013 2:54 AM

En ligne la version intéractive : http://www.cmo.com/2013/social-media-guide.html ;

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Top 5 Tips on Making a More Attractive Facebook Page

Top 5 Tips on Making a More Attractive Facebook Page | Digital Marketing & E-business | Scoop.it

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 2013 11:12 AM

Here's how the power of great design can impact Facebook and social media engagement significantly.

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Insights From the Top Marketers in Social Media

Insights From the Top Marketers in Social Media | Digital Marketing & E-business | Scoop.it
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Margaux Bergonzoli's curator insight, April 19, 2013 11:16 AM

Knowledge sharing, learning from experienced web marketers

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Ne pas confondre jeu Facebook et jeu Twitter

Ne pas confondre jeu Facebook et jeu Twitter | Digital Marketing & E-business | Scoop.it

Organiser des jeux-concours sur Facebook ou Twitter, malgré les apparences ce n'est pas la même chose ! Pierrick Filippi , fondateur de Like A Bird, vous explique pourquoi.

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13 Basic Rules of Social Media Marketing

13 Basic Rules of Social Media Marketing | Digital Marketing & E-business | Scoop.it
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Matt Young's curator insight, April 21, 2013 1:42 PM

Some really good tips here...

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The top 6 digital marketing trends for 2013

The top 6 digital marketing trends for 2013 | Digital Marketing & E-business | Scoop.it

Digital marketing is changing at a rapid pace. We marketers face a parade of shiny new technologies, tools, and platforms that promise to change everything. With so much fluctuation, it's important to filter the core trends from the noise to understand what will shape the digital marketing landscape this year. Here are six trends in digital marketing to embrace now and stay ahead of the curve in 2013.

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Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities

Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities | Digital Marketing & E-business | Scoop.it

New research into social media behaviour has been unveiled, finding that Twitter and Facebook users fall into one, or more, of 12 distinct social media personality types. The personality types are based on the results of a month-long, fly-on-the-wall experiment – where people’s online behaviour was monitored constantly for four weeks – and on an associated nationwide survey examining people’s social media attitudes and behaviours....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 2013 11:31 AM

Research says... you're one of these types. Marketers alert...