Sourcing Big Data Management & Applied Business Analytics for an effective lead management platform for historical big data preservation.
Pallab Kakoti's insight:
Historical Data Preservation - Data Mining Data Preservation – Historical Data – Define Case Study Scope for Each Lead – Objective to Update Records on all leads – Categorize Each Contact with Updated Current Contactable Medium – Email, Phone, Social, Postcards are current options to launch touch base – Maintain historic data preview on each lead – Starts with Data Mining
Knowing what people are talking about brands and consumerism statistics to determine behavioural traits congenial for selling. Social media mentions monitoring allow brands to keep tap on what’s being said about products they offer.
Grab your copy of Hash Dash Digital eBook Guide to Social Media Growth Hack.
Hash Dash Digital - eBook Guide to Social Media Growth Hack
We promote artists online and provide digital marketing for art professionals. #hshdsh also #hash_dash
Pallab Kakoti's insight:
India Graffiti Run is not an armchair movement! The inaugural graffiti exhibition is testament to spirit of creative intent reverberated by artworks. Hash Dash Digital will help artists create an online porfolio complete with Own Domain Name, One Page Responsive Website, 2 Email ID & Web Hosting!
Today social conversations from both the personal & professional domain are the fabric that weaves internet users across the web. Widgets, Browser extensions, Plug-in, Mobile/Smartphone applications & intuitive web interfaces are fast trending the internet user’s topography.
The next big thing is an intuitive platform of social conversations unified into one window / browser / app.
Visual is the way, why not native visuals for texts via hashtags!
Hashtags are the native ad formats for texts in social conversations across networks that supports it to relay time stamps of updates, tweets, pins, shares, +1 and likes. #plbkkt via #Scoop_it for #hshdsh
The visual sequences of website sections in one page optimized with ready to share social buttons where custom hashtag signatures ensures the grouping of all social interactions in the form of likes, shares, +1s, tweets, pins, comments & updates.
What happens with all the hashtags?
The possibilities of prefixing the "#" sign on keywords, topics or just letters, numbers & underscores to group social conversations and maximize reach of social updates including comments, tweets, shares, likes & +1s across Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn via Twitter and Pinterest via Facebook & Twitter.
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty Note Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.
Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.
Some crucial content curation tools that leverage content strategy for SEO & social media goals include:
Kippt.com, urli.st, bitly.com – Link Curation
List.ly, Bagtheweb.com – List Curation
Floost.com, Sulia.com – Social Interest
Minus.com, Keeeb.com, Pinterest.com – Social Pinboard
EvoAujourd’hui les réseaux sociaux envoient 57% plus de trafic vers les sites d’actualités qu’en 2009. Et c’est loin d’être terminé car Facebook à lui seul compte aujourd’hui plus d’1 milliard d’utilisateurs, et récemment le réseau social a annoncé qu’il allait mettre encore plus en avant les news sur les timelines de ses utilisateurs. Les réseaux […]
Social networks send 57% more traffic to news sites than in 2009. And this is far from over as Facebook alone now has over 1 billion users, the social network recently announced that it would put forward more news on the timelines of its users.
Social Media Management News and Advice – Marketme ... In addition to an active and engaged user base, Pinterest supports businesses using their platform for marketing purposes with a number of built-in tools.
For businesses, Pinterest.com will work effectively by pinning existing visual contents from web-pages, using strong visuals for blog articles, deploy interactive info-graphics & data charts, create Pinning eBook & book covers and sharing photographs of customers as visually interactive testimonials.
Pinterest users spend more: Pinterest shoppers in the US spend an average of between $140-$180 per order, compared to Facebook and Twitter shoppers who spend on average $60-$80.In the UK, Pinterest has seen a 786% increase in the last year, growing from 901,761 visits in September 2011 to 7,985,316 in September 2012. Pinterest has very quickly shed its niche image and is now in direct competition with Facebook and Twitter.According to a study by Convertro, Pinterest represented 17.4% of social media revenue for ecommerce sites in April 2012, up from 1.2% in Q2 2011.The same survey, which interviewed 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like".
Geoffrey Colon, a group marketing manager at Microsoft quotes:
"The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions. Friends and strangers with good taste,"
Small business owners should make it a priority to spend at least an hour each day on social media, splitting their time between the various platforms. Along with sharing new photos of the products you offer, aim to become active in the online community. Do so with sincerity – re-pin content that is relevant to your boards, answer consumers’ questions about your products and reply with thought out comments on others’ posts. This is a way to build more broad and rich relationships with your current customers and prospects.
Knowing what people are talking about brands and consumerism statistics to determine behavioral traits congenial for selling. Social media mentions monitoring allow brands to keep tap on what’s being said about products they offer.
Grab your copy of the Hash Dash Digital eBook Guide to Social Media Growth Hack.
Introspect graffiti exhibitions & get featured with your work. Magic Dust at Cafe Musart to enliven your creative endeavors & evolve.
Pallab Kakoti's insight:
Digital Marketing #GrowthHackGrowth Hack Fundamentals December 26, 2014Growth Hack Tools & Resources December 27, 2014Growth Hack New Age Media December 29, 2014Growth Hack Live Market December 30, 2014Growth Hack Online Personality January 01, 2015 Via #Pallab_Scoop http://blogs4bytes.mzzhost.com/tsa/portfolio.html
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. .......image edited by #blogs4bytes
The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.
Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.
People often overlook how important psychology is to marketing. But something as seemingly inconsequential as color can be the deciding factor in something like acall-to-action. Certain colors invoke certain feelings that will influence a buyer's behavior.
Just one quick look and couldn't resist curating the fine thoughts behind this incredibly simple infographic yet so full of details that will make you ponder again. Had to think again when I realized that the republishing process at #blogs4bytes is going to take some doing of my time. #SocialConversions // #SocialSelling // #Analytics // #Monitoring // here's one infographic that will be worth it as Pinterest brags "Pins Worth Viewing". Its definitely going there and you can follow it here: http://www.pinterest.com/pallabkakoti/pins-worth-viewing/ // See you there until we blog again .....#blogs4bytes //
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:
* We like Facebook for social login. * Customer service via social nets grows especially on Twitter. * Youngsters NOT unfriending Facebook. * Instragam fastest growing site globally.
Marty Note I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.
Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.
Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.
Wi-Fi hot spot facilities are increasingly offered by retailers and businesses in the hospitality sector, such as hotels, restaurants and event organizers. The feature allows customers to connect to the internet using the wizardry of mobile devices and is largely attributed for attracting new customers & increase loyalty of existence ones. It also widely approves word of mouth marketing influence within & beyond the PR network of visitors, existing customers & their connections by creating trust factors. Businesses leverage the advantages of "mobile merchandising" concept with Wi-Fi hotspots that relays smart messages to mobile devices & Smartphone from 2D barcodes on products, brochures & other marketing mediums.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.