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We are Feel - Feel is a Sydney based Digital Agency specialising in custom Web Design & Development, eCommerce & Apps call us on 02 9690 2592.

We are Feel - Feel is a Sydney based Digital Agency specialising in custom Web Design & Development, eCommerce & Apps call us on 02 9690 2592. | Digital Marketing directed to Business Promotion | Scoop.it
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Digital TV semiconductor market dips in 2012, says IHS - World News Report

Digital TV semiconductor market dips in 2012, says IHS - World News Report | Digital Marketing directed to Business Promotion | Scoop.it
The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.
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Introduction to Digital Publishing

Introduction to Digital Publishing | Digital Marketing directed to Business Promotion | Scoop.it
Digital publishing of an eBook is an exciting new market for those who would like their books read on Kindle or other digital reading devices. Learning how to convert your manuscript to the required digital format may require some editing.
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Tips to Use SEO for Small Business

Tips in passage to mark seo in that mangy marketing: .vwu http://t.co/r3mZkCydGj
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Are Machines the Future of Marketing? - B2B Digital Marketing

Are Machines the Future of Marketing? - B2B Digital Marketing | Digital Marketing directed to Business Promotion | Scoop.it
As marketers, we will soon be the managers of the machines that are managing our marketing. Until the machines don't need us anymore.

 

Excerpt...

 

Here are a few of the marketing areas where we are already managing the machines and one area where the machines have already managed us!

1. Search Marketing Platforms
Search marketers have been using bid management systems for the last decade to manage the search campaigns. Today, new solutions like DataPop are even automating ad copywriting!

2. Algorithmic Media Buying
A significant portion of the online media landscape is quickly moving towards algorithmic media buying. Providers like Turn, MediaMath or RocketFuel are able to take your creative, budget and goal and run online advertising programs that are managed and optimized by algorithms, making billions (literally) of ad buying decisions for their clients every single day.

3. Dynamic Creative Optimization
What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Companies like MediaMind make this possible today. Combine it with something like DataPop, mentioned above, and you could have a system that continuously creates, tests, learns and optimizes brand new creative.

4. Marketing Automation
What if everyone could always get the right communication, based on all of the information you have about them? Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms.

5. Identifying Content to Create
Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities. In this case, the machine was feeding work to the people instead of the people feeding work to the machine.


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marketingIO's curator insight, March 14, 2013 8:45 AM

We scooped this as a checklist for you to compare your own automation tools against. Not yet appearing: Big Data alerts.


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Matt Casagrande's comment, March 17, 2013 8:18 PM
Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Over the next couple years, expect to see marketing automation continue to incorporate algorithms for more complex learning and optimization. Also it allows the business to do the marketing hands free without having people have to do it at all times.
Matt Casagrande's comment, March 17, 2013 8:25 PM
As technology continues to strive as we move into the future and direct response focused marketers will be the first who will try this new machine-based marketing ways. Companies that are willing to risk it all to if machine driven ways will learn success of it first. Machines can learn fast enough and can lower a business resource costs can be lowered from these new ways also. From all of this that will happen from the machine way will end up beating out human marketers.