U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Google pocketing half of that, according toeMarketer estimates. Mobile ads will account for more than 50% of Facebook revenue by year end. Half the U.S. population will be carrying smartphones in 2014.
Want to know more? Check out Mobile Fact Pack 2013, Ad Age DataCenter's handy guide to mobile marketing with stats on ad spending, facts on Facebook, market-share figures on Android and iPhone, analysis of consumer behavior and a ranking of mobile agencies.
For the giants of tech, mobile took on added urgency this year as online audiences started shifting away from PCs faster than anyone expected. Smartphone penetration exceeded feature phones in the U.S. for the first time, according to ComScore.
To paraphrase Steve Jobs, design isn’t just what it looks like. It’s how it works. These sources break down the way design works--what’s coming up, what’s going down, and what you need to pay attention to.
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.
Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different.
Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval..
In an interview with Asi Burak, Co-President of Games for Change, we discussed the past, present and future of gaming for social change. As Co-President of Games for Change, Asi leads on the curation, development and execution of programs and services...
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