Digital Marketing & Communications
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Digital Marketing & Communications
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Email Marketing & Social Media Integration

Email Marketing & Social Media Integration | Digital Marketing & Communications | Scoop.it
Let’s look at three brands who are integrating email and social media in an innovative way.
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IOANNIS APOSTOLOU's curator insight, August 23, 2013 2:31 AM

Amazing simple tips for new way to get in touch with your customers and the potential ones.

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All The Facts You Need to Know About Mobile Marketing

All The Facts You Need to Know About Mobile Marketing | Digital Marketing & Communications | Scoop.it

U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Google pocketing half of that, according toeMarketer estimates. Mobile ads will account for more than 50% of Facebook revenue by year end. Half the U.S. population will be carrying smartphones in 2014.

 

Want to know more? Check out Mobile Fact Pack 2013, Ad Age DataCenter's handy guide to mobile marketing with stats on ad spending, facts on Facebook, market-share figures on Android and iPhone, analysis of consumer behavior and a ranking of mobile agencies.

 

For the giants of tech, mobile took on added urgency this year as online audiences started shifting away from PCs faster than anyone expected. Smartphone penetration exceeded feature phones in the U.S. for the first time, according to ComScore.

 

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This just in: Oldsters use Pinterest and Instagram more than teens do

This just in: Oldsters use Pinterest and Instagram more than teens do | Digital Marketing & Communications | Scoop.it
Score one for the grownups! New data from the Pew Research Center shows that while teens dominate pretty much all the social networks in existence, adults still reign supreme on Instagram. And when...
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101 Signals: The 18 People Who Will Tell You Everything You Need to Know About Design

101 Signals: The 18 People Who Will Tell You Everything You Need to Know About Design | Digital Marketing & Communications | Scoop.it
To paraphrase Steve Jobs, design isn’t just what it looks like. It’s how it works. These sources break down the way design works--what’s coming up, what’s going down, and what you need to pay attention to.
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Integrate Content Marketing and SEO

Integrate Content Marketing and SEO | Digital Marketing & Communications | Scoop.it
During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!
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javiergil23's curator insight, August 6, 2013 2:31 PM

add your insight...

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Setting Up Google Authorship

Setting Up Google Authorship | Digital Marketing & Communications | Scoop.it
There are plenty of reasons that Google Authorship might be a wise addition to your page template. Here's how to set it up.
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Scott Armstrong's curator insight, August 8, 2013 10:18 AM

Worth doing for a number of marketing and SEO reasons including reputation building, credentialization, and playing by Google's rules

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5 web-design trends tech companies should watch

5 web-design trends tech companies should watch | Digital Marketing & Communications | Scoop.it
We talked with tech designers to find out what’s hot in web design these days. From parallax scrolling to bolder colors, here are five things to watch.
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Kathi Apostolidis's curator insight, July 29, 2013 12:50 PM

perfect reading as I work on web design and content for a new website!

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Managing brand reputation in the age of Twitter

Managing brand reputation in the age of Twitter | Digital Marketing & Communications | Scoop.it
Honesty and authenticity in social media are powerful means of enhancing brand reputation, even at times of crisis
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Ilham LMISSAOUI's curator insight, July 21, 2013 9:46 PM

#social media crisis strategy 

Monika D'Agostino's curator insight, August 23, 2013 9:17 AM

Honesty and authenticity are the cornerstone of good business. It really shouldn't be different when using Social Media channels.

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Social Media and SEO

Social Media and SEO | Digital Marketing & Communications | Scoop.it
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.
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Astou MBAYE, MAA's curator insight, July 12, 2013 10:52 AM

Really interesting tips in there! Social media posts also have to be optimized with keywords. 

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The Difference Between Semantic Search and Semantic Web

The Difference Between Semantic Search and Semantic Web | Digital Marketing & Communications | Scoop.it

Semantic search and semantic web are two terms often used as one; however understanding the differences can help your company succeed. 

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Digital Marketing & Communications | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
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malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

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9 Key Elements Missing From Your Social Strategy

9 Key Elements Missing From Your Social Strategy | Digital Marketing & Communications | Scoop.it
We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.
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RockMe on the Road Glen and Maureen's curator insight, July 8, 2013 9:20 AM

It's all about time management...is it not?

RockMe on the Road Glen and Maureen's curator insight, July 8, 2013 9:22 AM

It's all about time manadgement is it not?

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10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant | Digital Marketing & Communications | Scoop.it
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
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Celebritize You's curator insight, July 1, 2013 10:17 PM

What to look for when hiring an SEO consultant. And remember that they know the NEW SEO. Let them do their job.

Celebritize You's comment, July 1, 2013 10:17 PM
I give them my references yet many don't even bother checking. SEO now is best when the consultant is also an SEO writer
gillkelley's curator insight, July 4, 2013 4:44 AM

Make sure they are up to date/speed!

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[Infographic] Email: Wanted Dead or Alive

[Infographic] Email: Wanted Dead or Alive | Digital Marketing & Communications | Scoop.it
For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination.
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IOANNIS APOSTOLOU's curator insight, August 22, 2013 4:00 AM

Hahaha! excellent infographic!

Emilie MOUGIN's curator insight, August 26, 2013 4:15 AM

For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination. Not convinced?

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Six tips from Apple on how to create better app icons

Six tips from Apple on how to create better app icons | Digital Marketing & Communications | Scoop.it
This is a guest post by Martin LeBlanc, the founder of IconFinder, a search engine for icons. You can follow him on twitter here



Shortly after the WWDC event in San Francisco ...
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Facebook News Feed Changes: Business Implications

Facebook News Feed Changes: Business Implications | Digital Marketing & Communications | Scoop.it
Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different.
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Why Google+ Communities Will Thrive - And Ten Reasons You Should Join

Why Google+ Communities Will Thrive - And Ten Reasons You Should Join | Digital Marketing & Communications | Scoop.it
This article lists the key features that make Google+ communities different and highlights ten communities that marketers should join.
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Scott Armstrong's comment, August 8, 2013 10:07 AM
likely to become a key way to engage potential customers in the future
Scott Armstrong's curator insight, August 8, 2013 10:08 AM

likely to become a key way to engage potential customers in the future.


And because playing the SEO game using Google's rules makes sense.

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Three Outdated SEO Tactics

Three Outdated SEO Tactics | Digital Marketing & Communications | Scoop.it
Links are a delicate situation, and the large emphasis on backlinks over the past couple of years has led to a few very aggressive penalties by search engines.
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The Future of Social Learning

The Future of Social Learning | Digital Marketing & Communications | Scoop.it
For organizations to keep up, they need to make sure their employees know how to consume knowledge effectively via the new channels available to them.
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A Social CEO is a Trusted CEO | Social Media Today

A Social CEO is a Trusted CEO | Social Media Today | Digital Marketing & Communications | Scoop.it
It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave.
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Aleisha Snell's comment, August 20, 2013 1:57 AM
I agree, it is good to see that this article outlines that its not only the marketing sectors within the companies that like to engage in IMC. outsiders would most possibly think that it is mostly the marketers having the control. I like how this article outlines that CEO's do have some say in their products and their engagement with their audiences. There have been many times where we are exposed to situations where we see that the CEO's don't have much involvement with their products, let alone their customers and target markets.

By CEO's getting more actively involved, this creates a 'trust' emotional factor for customers and that this product is in fact reliable and that it gives it a special aspect that consumers can feel that they are communicating with the founder of the company in some way.
Melika Trott's comment, August 22, 2013 11:05 PM
I found it interesting and agree that, as the article states, people are far more likely to trust a CEO that uses social media, i suppose it means you are able to put a face and character to the title, which makes CEOs seem much more approachable and like just another regular person, and less like a slave driving robot. Certainly most businesses (but not all) have something to gain from social media making it a worthwhile investment. Very informative and enjoyable read.
Monika D'Agostino's curator insight, August 23, 2013 9:16 AM

Makes a lot of sense!

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Kaggle now has 100K data scientists, but what's a data scientist?

Kaggle now has 100K data scientists, but what's a data scientist? | Digital Marketing & Communications | Scoop.it
Kaggle has reached an impressive milestone of 100,000 data scientists competing on its online platform. This is due, in part, to Kaggle helping lower the bar for getting started with data science.
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A Look Back at 20+ Years of Website Design

A Look Back at 20+ Years of Website Design | Digital Marketing & Communications | Scoop.it
Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval..
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Coursera - In Photos: Online Education Disruptors

Coursera - In Photos: Online Education Disruptors | Digital Marketing & Communications | Scoop.it

These 10 startups are changing the way we learn.

 

Featuring MIT and Harvard's edX and Khan Acadamy.

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How Salesforce And Deloitte Tackle Employee Engagement With Gamification

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | Digital Marketing & Communications | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.
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Murray McKercher's curator insight, July 4, 2013 8:03 AM

Gamification of work...great idea

Pierrick Fischer's comment, July 4, 2013 10:09 AM
Gamification is super smart! When you realize how unhappy most people are with their jobs, you also realize the oustanding potential for improvement that you have as a manager! Looking forward to trying some of these techniques!
Kim Zinke (aka Gimli Goose)'s curator insight, July 5, 2013 11:09 PM

So what steps do you need to get identify the type of games?  These tips from the article will help: 

For each employee, figure out what behaviors have the most impact.Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.Recognize and reward behavioral steps along the way as well as end results.
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Can Gaming Change The World For Good?

Can Gaming Change The World For Good? | Digital Marketing & Communications | Scoop.it
In an interview with Asi Burak, Co-President of Games for Change, we discussed the past, present and future of gaming for social change. As Co-President of Games for Change, Asi leads on the curation, development and execution of programs and services...
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