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Digital Marketing & Communications
Marketing and Communications for the 21st Century
Curated by Alex Butler
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When is an ad not an ad? The problem of disclosure online

When is an ad not an ad? The problem of disclosure online | Digital Marketing & Communications | Scoop.it
As advertising becomes more pervasive in social media, the forms that it takes vary greatly and it becomes harder to spot what is an ad and what isn't...
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Implied Social Contracts: why most marketers aren't even at the starting gate for social - Jon Burg's Future Visions

Implied Social Contracts: why most marketers aren't even at the starting gate for social - Jon Burg's Future Visions | Digital Marketing & Communications | Scoop.it
When I buy an airline ticket, I expect that I will not incur additional fees at the airport. I expect that the flight will run more or less on time. I expect kind and courteous service. I expect that the...
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Twitter Just Got the Respect it Deserves

Twitter Just Got the Respect it Deserves | Digital Marketing & Communications | Scoop.it
If you're one to check your analytics on a daily basis you may have noticed a pretty sharp increase in referrals from Twitter's...
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How Are People Using Twitter? [INFOGRAPHIC]

How Are People Using Twitter? [INFOGRAPHIC] | Digital Marketing & Communications | Scoop.it
Okay, I admit it. I'm addicted to Twitter. But this infographic made me feel a lot better, because it shows me that I'm not alone.
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Optimize for Search, Optimize for Share – #SESSF

Optimize for Search, Optimize for Share – #SESSF | Digital Marketing & Communications | Scoop.it
For the past 8 years I've been a big fan of using content as a marketing vehicle to acquire new customers.
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Social Media Network - Marketing: What Social Media Is Not

Social Media Network - Marketing: What Social Media Is Not | Digital Marketing & Communications | Scoop.it
Social Media...
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Twitter users are more likely to impact your brand than any other social network

Twitter users are more likely to impact your brand than any other social network | Digital Marketing & Communications | Scoop.it
Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers ...
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Social Media Marketing 101: Content, Context, Curation

Social Media Marketing 101: Content, Context, Curation | Digital Marketing & Communications | Scoop.it
Last week, we helped you define your identity. Today, we seek to give our identity the words it needs to thrive in the marketplace.
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Adapting digital marketing for the Middle East

Adapting digital marketing for the Middle East | Digital Marketing & Communications | Scoop.it
In his last post on the Econsultancy blog, Tariq Seksek touched upon the importance of competitions, contest and sweepstakes when running a social media campaign in the Middle East.
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5 Simple Steps to Getting Started With Mobile Marketing

5 Simple Steps to Getting Started With Mobile Marketing | Digital Marketing & Communications | Scoop.it
How to get started in mobile marketing: set up your mobile website,...
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Is gamification bulls!*t?

Every year, digital marketers are delivered a fresh collection of new buzzwords, and one of the hottest in recent memory is 'gamification.'...
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Android and iOS both fail, but Android fails better

Android and iOS both fail, but Android fails better | Digital Marketing & Communications | Scoop.it
Cory Doctorow: How well a system works is only half the picture: the other half is how badly it fails...
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Using Social Media to Guide Social Media

Using Social Media to Guide Social Media | Digital Marketing & Communications | Scoop.it
By noon, Monday through Friday, at least one person has asked me, What should I post about on my blog/Facebook/Twitter?
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How Does LinkedIn Grow Your Business? | Social Media Today

How Does LinkedIn Grow Your Business? | Social Media Today | Digital Marketing & Communications | Scoop.it
Linkedin Business Image...
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Facebook is Good, But StumbleUpon Rules through “Freshness”

Facebook is Good, But StumbleUpon Rules through “Freshness” | Digital Marketing & Communications | Scoop.it
In social media, traffic is everything.While most use sites like Facebook and Twitter for socializing, there is a growing number of people who use them and...
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The 10 biggest brands on Facebook: What’s hot and what’s not

The 10 biggest brands on Facebook: What’s hot and what’s not | Digital Marketing & Communications | Scoop.it
Social media is on target to be a $30bn industry (per year) by 2015 and Facebook is growing faster than any site in history. It is the #1 place to have a community for a brand because ...
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Content Marketing Optimization: 8 Content Ideas for Business Blogs

Content Marketing Optimization: 8 Content Ideas for Business Blogs | Digital Marketing & Communications | Scoop.it
At the SES conference this week I gave several presentations on Content Marketing: Content Marketing Optimization and The Convergence of Search, Social...
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5 Useful Ecommerce Applications of QR Codes

5 Useful Ecommerce Applications of QR Codes | Digital Marketing & Communications | Scoop.it
QR Codes are the latest fad in trying to connect print media and online eCommerce marketing. Here's a breakdown of some effective uses!
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Tammy Fink's curator insight, July 17, 12:08 PM

You've seen this little weird square on everything these days. But what does it do? And more importantly how can I use it? QR Codes Can make a big difference in your marketing campaigns. And here is how...

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15 Tips to Start Mobile Marketing with a Zoom! | Tampa Web Design Social Media Agency

15 Tips to Start Mobile Marketing with a Zoom! | Tampa Web Design Social Media Agency | Digital Marketing & Communications | Scoop.it
Mobile marketing can help zoom big and small businesses. Zoom as you learn the broader social ecosystem. Foursquare, Facebook places are a great place to start!
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New Edgerank Pro lets you find out who views your Facebook updates

New Edgerank Pro lets you find out who views your Facebook updates | Digital Marketing & Communications | Scoop.it
Edgerank, a site that allows you to instantly check your Facebook Edgerank score, has just a launched a revamped version of its site and a brand new paid version. Edgerank Pro allows ...
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TechCrunch | Photovine Grows Ready For Public Use; Easily Google’s Most Ambitious Photo-Sharing App Yet

TechCrunch | Photovine Grows Ready For Public Use; Easily Google’s Most Ambitious Photo-Sharing App Yet | Digital Marketing & Communications | Scoop.it
Google's Slide team has been busy. In the past few months, they've unleashed a range of social apps meant to fulfill different needs. But the strange thing is that Google hasn't done a thing to promote any of them.
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The Patent Arm's Race Explodes with Google Buy of Motorola - Forbes

The Patent Arm's Race Explodes with Google Buy of Motorola - Forbes | Digital Marketing & Communications | Scoop.it
Patents are behind Google's bid for Motorola.
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Picking the perfect story

Picking the perfect story | Digital Marketing & Communications | Scoop.it
Stories are a basic part of being human. No matter our background, our age, what we do for a living or where we live, everyone enjoys a good story.
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13 Hot Facebook Marketing Tips From the Top Pros

13 Hot Facebook Marketing Tips From the Top Pros | Digital Marketing & Communications | Scoop.it
Businesses simply cannot ignore Facebook as part of their online marketing strategy. Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.
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