Digital Marketing & Communications
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Social Media Marketing 101: Establishing Goals, Metrics

Social Media Marketing 101: Establishing Goals, Metrics | Digital Marketing & Communications | Scoop.it
Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line.
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Azhar Mohammed's curator insight, March 28, 2013 12:34 AM

Proper communication is essential in marketing and using social media is one of the most tech savvy ways you can reach your consumers today. It is essential to portray your products well and accurately on social media as it is very often we see that because of communication failure or misinterpretation of a firms marketing efforts their product or efforts fail. Marketing communication is about getting the message about their product that they have conjured to their consumers accurately and in a timely manner. Social media is a very instant and fast way to reach your consumers but can backfire when communication breaks down. 

Penny Liu's comment, March 31, 2013 7:03 AM
totally agreed with you. not only the firm communication with consumers through social media, but it is also a way for consumer to have a say!! and just my point of view, sometimes it might gets difficult as social media is an open space for everyone. the communication might not end up well. right?
Winina Tan's comment, April 9, 2013 6:37 PM
in any aspect of the human life, and what we go through, a good communication foundation is always needed. websites like a tripadvisor is a great example of when the consumer have a say of how they really feel about their experience with a certain brand/company/establishment. but a representative from the company are able to reply back to the feedback that has been posted about the brand/company. with such simple action not only does it show to the other readers that read the post that not only does the company care about the consumers, but they actually take action to remedy the situation. communication is a two way process. Communication is said to be a continuous process of exchange of views and ideas, but it should be both ways. This two-way traffic is advantageous to both the consumer and the brand/company.
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How to host a great webinar in 6 easy steps

How to host a great webinar in 6 easy steps | Digital Marketing & Communications | Scoop.it
Webinars. Love ‘em or hate ‘em, chances are you’ve attended or presented one. Whether it’s to cut down on travel costs, or reach a truly global audience, the webinar is here ...
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Social Business Snapshot: How 3 brands generate buzz by employing social technologies | Social Media Club

Social Business Snapshot: How 3 brands generate buzz by employing social technologies | Social Media Club | Digital Marketing & Communications | Scoop.it

Is your business creating buzz through social marketing? By definition, social technologies have the ability to facilitate and drive word-of-mouth marketing campaigns. Random House, Dell, and Einstein Bros. Bagels are three companies that have strategically employed social technologies and increased customer engagement

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Content Curation - 5 Ways to Succeed...Eventually

Content Curation - 5 Ways to Succeed...Eventually | Digital Marketing & Communications | Scoop.it
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.
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How User-Generated Content Is Changing SEO

How User-Generated Content Is Changing SEO | Digital Marketing & Communications | Scoop.it
Google has been integrating social media into its search results long before Google+. User-generated content like product reviews and ratings have been affecting results (and clickthrough) for some time.
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50 Ways to a Better Intranet

50 Ways to a Better Intranet | Digital Marketing & Communications | Scoop.it
Discover how these 50 activities will help you to deliver a more valuable intranet..
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Facebook: Acquisitions and a focus on design and mobile will repel rivals

Facebook: Acquisitions and a focus on design and mobile will repel rivals | Digital Marketing & Communications | Scoop.it
Facebook will double its number of acquisitions from last year, focus on design, website reliability and roll out new mobile apps and services to ensure it remains the world's most ...
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Reddit,Digg Referral Traffic Drops | Fastgush

Reddit,Digg Referral Traffic Drops | Fastgush | Digital Marketing & Communications | Scoop.it
The all out war between Digg and Reddit has cooled down for a while and while both the sites have made considerable progress from last year, for reasons unknown, their referral traffic has come down drastically.
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How to Thrive in a World of Elusive Creativity - Forbes

How to Thrive in a World of Elusive Creativity - Forbes | Digital Marketing & Communications | Scoop.it
Video Every company talks about creativity. The idea is often an elusive aspect of business – “creative solutions to your business needs” or “driven by creativity” – but words mean nothing without proof to back them up.
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Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing? | Copyblogger

Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing? | Copyblogger | Digital Marketing & Communications | Scoop.it

Marketers of most stripes know how important and powerful calls-to-action are.

If you want someone to take a specific action, you have to actually ask them to take that specific action.

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ROI and the Impact of Social CRM — SocialFish

ROI and the Impact of Social CRM — SocialFish | Digital Marketing & Communications | Scoop.it
Lindy Dreyer and Maddie Grant present their latest white paper on Social CRM and how to use it to get to the ROI of social media for associations.
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Will Facebook Kill eBuddy & Foursquare? -

Will Facebook Kill eBuddy & Foursquare? - | Digital Marketing & Communications | Scoop.it
Technologies and innovations can disrupt existing business models.
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The 5 basic rules of calculating the value of a Facebook ‘fan’

The 5 basic rules of calculating the value of a Facebook ‘fan’ | Digital Marketing & Communications | Scoop.it
The 5 basic rules of calculating the value of a Facebook 'fan'
A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the...
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Google +1 Button Now Shares Directly to Google+

Google +1 Button Now Shares Directly to Google+ | Digital Marketing & Communications | Scoop.it
Google has upgraded the +1 button with several new features, including the ability to directly share a webpage to Google+.
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TechCrunch | Use Yammer Connect To Integrate Log-Ins And Feeds Into Third-Party Applications

TechCrunch | Use Yammer Connect To Integrate Log-Ins And Feeds Into Third-Party Applications | Digital Marketing & Communications | Scoop.it
Enterprise social networking platform Yammer is expanding the reach of its network today, launching Yammer Connect.
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Why Social Media is the Future of Public Relations

Why Social Media is the Future of Public Relations | Digital Marketing & Communications | Scoop.it

The 7–year anniversary of this blog passed by without remark this summer, and — well, I want to remark on it. Ya can’t blame a fellow for pausing to look in the rear view mirror now and then. This blogging business is a slog.

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Brands Still Not Welcome on Google+ - Forbes

Brands Still Not Welcome on Google+ - Forbes | Digital Marketing & Communications | Scoop.it
Ever since the debut of Google+, brands have been chomping at the bit to establish presences on what looks to be the search giant's first successful attempt at creating a social network to rival Facebook.
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StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies

StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies | Digital Marketing & Communications | Scoop.it
How do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care?
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4 Tips for Effective Facebook Community Management

4 Tips for Effective Facebook Community Management | Digital Marketing & Communications | Scoop.it
Facebook community management: How to facilitate discussions, postings, moderation and respond to spam comments on your Facebook page.
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More Brands Leverage Mobile Marketing with QR Codes | Hudson Horizons Blogs

More Brands Leverage Mobile Marketing with QR Codes | Hudson Horizons Blogs | Digital Marketing & Communications | Scoop.it
While having dinner with friends at Red Robin the other night, two of my friends both took their smart phones up to a Heinz ketchup bottle that sat in the basket of condiments at the center of our table.
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TechCrunch | Facebook Climbs To No. 3 Video Site In U.S.

TechCrunch | Facebook Climbs To No. 3 Video Site In U.S. | Digital Marketing & Communications | Scoop.it
Facebook is already the largest photo site in the U.S., and now it is climbing up the charts for online video.
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TechCrunch | Square Makes iOS Apps Speedier, No Longer Requires Signatures For Transactions Under $25

TechCrunch | Square Makes iOS Apps Speedier, No Longer Requires Signatures For Transactions Under $25 | Digital Marketing & Communications | Scoop.it
Disruptive mobile payments company Square has pushed a number of new updates to its iPhone and iPad apps today and rolled out a redesigned and updated website. First, the apps are speedier and transaction speed has improved, says the company.
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Lose the SEO Lingo and Optimize for Customers

Lose the SEO Lingo and Optimize for Customers | Digital Marketing & Communications | Scoop.it
No doubt, you've searched Google or Bing and found web pages that were clearly optimized in the name of SEO.
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Influencers Are Real, But they’re Not Always Who You Expect

Influencers Are Real, But they’re Not Always Who You Expect | Digital Marketing & Communications | Scoop.it
This guest post is by Dan Zarella of of danzarrella.com. I find myself in the quantity of followers versus quality ...
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