I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon
For this week’s infographic we have selected a new collaboration between Brain Solis and JESS3. This infographic delves into the 5 different ways of promoting a brand digitally: paid, owned, earned, promoted, and shared.
Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line.
When I first started writing this post, it was called “25 Social Media Blogs Everyone Should Read.” Then, I realized something. There are a lot of social media blogs out there that are awesome, but not right for everyone’s tastes. After some further work, I realized something else – there are a lot of really smart people out there writing about social media even though they don’t necessarily have social media blogs.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name.
Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it.
Preparing to take maximum advantage of all of the new data and analytical capabilities rapidly arriving on the computing scene will mean that most businesses have to rethink how they assemble, distill, and use information.