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Digital marketing & Communications
Digital marketing, communications and social media marketing
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Google+ to Facebook: All Bets Are Off! | Social Media Today

Google+ to Facebook: All Bets Are Off! | Social Media Today | Digital marketing & Communications | Scoop.it
In the gentleman’s discord which was the spat between Google and Facebook, Google+ was the pawn the former moved against the latter in a strategic move intended to help Facebook grow up and play nice.
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How to work out your SEO competition

How to work out your SEO competition | Digital marketing & Communications | Scoop.it
A big factor in your success will be how well you can do in the Google results. Even so competition analysis isn’t an exact science so here are the main things to look out for.
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The Top Five Crowdsourcing Mega-trends

The Top Five Crowdsourcing Mega-trends | Digital marketing & Communications | Scoop.it
Crowdsourcing -- using the Internet to find people to help with projects -- has come a long way quickly. Here are five trends you need to know!
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125 Ways to Integrate Social Media to Zoom Your Business | The Marketing Nut

125 Ways to Integrate Social Media to Zoom Your Business | The Marketing Nut | Digital marketing & Communications | Scoop.it
Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink.
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6 Ways to Waste Inbound Marketing Effort

6 Ways to Waste Inbound Marketing Effort | Digital marketing & Communications | Scoop.it
Having a "set it and forget it" mentality isn't one that effective inbound marketers are familiar with.
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The End of Social Media 1.0 Brian Solis

The End of Social Media 1.0 Brian Solis | Digital marketing & Communications | Scoop.it

I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon

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Facebook Ads: 5 Tips for Success

Facebook Ads: 5 Tips for Success | Digital marketing & Communications | Scoop.it
Two-thirds of small business owners who've run a Facebook Ads campaign say they would do it again. Here are 5 tips to help you get the most out of your advertising on the site.
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Meet the 18 people behind your favorite social media accounts

Meet the 18 people behind your favorite social media accounts | Digital marketing & Communications | Scoop.it
For brands, social media is a relatively new marketing platform that has grown exponentially over the past few years. And investing in social media now has never been more ...
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JESS3_BrianSolis_Brandsphere.jpg (1280x1024 pixels)

JESS3_BrianSolis_Brandsphere.jpg (1280x1024 pixels) | Digital marketing & Communications | Scoop.it

For this week’s infographic we have selected a new collaboration between Brain Solis and JESS3. This infographic delves into the 5 different ways of promoting a brand digitally: paid, owned, earned, promoted, and shared.

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Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework [OPINION]

Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework [OPINION] | Digital marketing & Communications | Scoop.it
POEM - Paid vs. Owned vs. Earned Media - does not account for hybrid campaigns, like paid Facebook ads that incorporate social recommendations. It's time for marketers to change the conversation.
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Discover Digital Arabia: Middle East Internet usage in numbers

Discover Digital Arabia: Middle East Internet usage in numbers | Digital marketing & Communications | Scoop.it
N2V, one of the largest Internet holding companies in the Middle East, just launched a brand new site aiming to bring together all statistics relating to Internet, mobile and social ...
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BREAKING: Steve Jobs Resigns as CEO of Apple

BREAKING: Steve Jobs Resigns as CEO of Apple | Digital marketing & Communications | Scoop.it
The following resignation letter from Steve Jobs just crossed the wires. More information and analysis to follow.
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Social Media Marketing 101: Establishing Goals, Metrics

Social Media Marketing 101: Establishing Goals, Metrics | Digital marketing & Communications | Scoop.it
Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line.
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Azhar Mohammed's curator insight, March 27, 2013 9:34 PM

Proper communication is essential in marketing and using social media is one of the most tech savvy ways you can reach your consumers today. It is essential to portray your products well and accurately on social media as it is very often we see that because of communication failure or misinterpretation of a firms marketing efforts their product or efforts fail. Marketing communication is about getting the message about their product that they have conjured to their consumers accurately and in a timely manner. Social media is a very instant and fast way to reach your consumers but can backfire when communication breaks down. 

Penny Liu's comment, March 31, 2013 4:03 AM
totally agreed with you. not only the firm communication with consumers through social media, but it is also a way for consumer to have a say!! and just my point of view, sometimes it might gets difficult as social media is an open space for everyone. the communication might not end up well. right?
Winina Tan's comment, April 9, 2013 3:37 PM
in any aspect of the human life, and what we go through, a good communication foundation is always needed. websites like a tripadvisor is a great example of when the consumer have a say of how they really feel about their experience with a certain brand/company/establishment. but a representative from the company are able to reply back to the feedback that has been posted about the brand/company. with such simple action not only does it show to the other readers that read the post that not only does the company care about the consumers, but they actually take action to remedy the situation. communication is a two way process. Communication is said to be a continuous process of exchange of views and ideas, but it should be both ways. This two-way traffic is advantageous to both the consumer and the brand/company.
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Email Newsletters: Best Practices for Small Businesses

Email Newsletters: Best Practices for Small Businesses | Digital marketing & Communications | Scoop.it
Here are four best practices to help ensure your business and your customers benefit from email newsletters.
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25 Social Media Posts Everyone Should Read — BlogWorld & New Media Expo Blog

25 Social Media Posts Everyone Should Read — BlogWorld & New Media Expo Blog | Digital marketing & Communications | Scoop.it

When I first started writing this post, it was called “25 Social Media Blogs Everyone Should Read.” Then, I realized something. There are a lot of social media blogs out there that are awesome, but not right for everyone’s tastes. After some further work, I realized something else – there are a lot of really smart people out there writing about social media even though they don’t necessarily have social media blogs.

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Strategy - The Future of Marketing Is Crowdsourced : MarketingProfs Article

Strategy - The Future of Marketing Is Crowdsourced : MarketingProfs Article | Digital marketing & Communications | Scoop.it
Strategy - Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
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The Startup Genome Compass launches to help startups avoid failure

The Startup Genome Compass launches to help startups avoid failure | Digital marketing & Communications | Scoop.it
Startups that scale too fast tend to fail - this is the problem that a new app released today aims to help solve.

The Startup Genome Report is a project that wants to turn entrepreneurship ...
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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Digital marketing & Communications | Scoop.it
Find out how to motivate your customers to share your content and the mistakes you need to avoid for a strong social media content strategy.
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The Making of the Social Media Strategy | Social Media Today

The Making of the Social Media Strategy | Social Media Today | Digital marketing & Communications | Scoop.it
Setting up a social media marketing campaign involves many factors and all of it can get pretty daunting!
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Brains On Fire Blog » Blog Archive » The ROI of One TRUE fan.

Brains On Fire Blog » Blog Archive » The ROI of One TRUE fan. | Digital marketing & Communications | Scoop.it

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name.

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Why Twitter Matters To Marketers Now More Than Ever | Social Media Today

Why Twitter Matters To Marketers Now More Than Ever | Social Media Today | Digital marketing & Communications | Scoop.it
A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is.
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How to make the most of Twitter’s new image gallery

How to make the most of Twitter’s new image gallery | Digital marketing & Communications | Scoop.it
Twitter has recently introduced a new feature on user profiles, that allow you to view the 100 most recent photos uploaded, in a scrollable gallery.
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Google +snippets May Have Impact on Search

Google +snippets May Have Impact on Search | Digital marketing & Communications | Scoop.it
We've known since June that the +1 button on websites will have a direct effect on searches performed by Google contacts.
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Five Awesome B2B Social Media Statistics | Social Media Today

Five Awesome B2B Social Media Statistics | Social Media Today | Digital marketing & Communications | Scoop.it
Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it.
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Kill Your Data Warehouse - Forbes

Kill Your Data Warehouse - Forbes | Digital marketing & Communications | Scoop.it
Preparing to take maximum advantage of all of the new data and analytical capabilities rapidly arriving on the computing scene will mean that most businesses have to rethink how they assemble, distill, and use information.
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