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Digital Marketing & Communications
Marketing and Communications for the 21st Century
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The One Essential Key to Developing Your Social Media Influence | Social Media Today

The One Essential Key to Developing Your Social Media Influence | Social Media Today | Digital Marketing & Communications | Scoop.it
Those who succeed in social media, those who have the ability to influence the behavior of others, are master storytellers. They have learned how to graft powerful words together that pique emotion, stimulate a need, elicit a vision, and produce engagement.
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How to Increase Your Google PageRank to 5: Part 2 | ProMovieBlogger

How to Increase Your Google PageRank to 5: Part 2 | ProMovieBlogger | Digital Marketing & Communications | Scoop.it
In the first part of How to Increase Your Google PageRank to 5, we discussed what Google PageRank was, it mechanics, and I gave you a brief rundown on how our...
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YouTube Drives Website Traffic Longer Than Facebook & Twitter

YouTube Drives Website Traffic Longer Than Facebook & Twitter | Digital Marketing & Communications | Scoop.it
Are your links on YouTube?Bit.ly: YouTube drives traffic to your website for a longer period of time than other social media sites like Facebook & Twitter...
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Facebook taking on Google+ Circles, introducing ‘Smart Lists’

Facebook taking on Google+ Circles, introducing ‘Smart Lists’ | Digital Marketing & Communications | Scoop.it
Take that Google+: Facebook has begun rolling out its answer to Google Circles with a new focus on its Friend...
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Geosocial Services are Getting Attention from Smartphone Users : Corporate Eye

Geosocial Services are Getting Attention from Smartphone Users : Corporate Eye | Digital Marketing & Communications | Scoop.it
Find out how people are using their smartphones with geosocial services and location-based marketing tools.
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Social Shares Have A ‘Half-Life’ Of 3 Hours | Social Media Today

Social Shares Have A ‘Half-Life’ Of 3 Hours | Social Media Today | Digital Marketing & Communications | Scoop.it
I’m on a Twitter kick this week. If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares.
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New Research Finds the Curation vs Creation Sweet Spot

New Research Finds the Curation vs Creation Sweet Spot | Digital Marketing & Communications | Scoop.it
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward.
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How to Select Keywords

How to Select Keywords | Digital Marketing & Communications | Scoop.it
Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you.
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Does Black Hat SEO Work? | Social Media Today

Does Black Hat SEO Work? | Social Media Today | Digital Marketing & Communications | Scoop.it
“Does Black Hat SEO Work?”Of course it does, that’s why it exists and that’s why they can charge so much. That’s why even white hat SEO companies or companies that don’t identify how they operate use black hat tactics. The problem isn’t that they don’t work, it’s that they work too well. Therefore they are often quickly unearthed and can lead to long-term problems.
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5 Tips on Crowdsourcing Content for Marketing

5 Tips on Crowdsourcing Content for Marketing | Digital Marketing & Communications | Scoop.it

Content is an essential vehicle for corporate storytelling, attracting and engaging customers.

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Making Social Media Pay – With (Really) Fast Followers – Accenture #df11

Making Social Media Pay – With (Really) Fast Followers – Accenture #df11 | Digital Marketing & Communications | Scoop.it
As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and...
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Jailyn's comment, September 3, 2011 12:35 PM
Thank God! Someone with bnrais speaks!
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Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image | Digital Marketing & Communications | Scoop.it
Six Pixels of Separation - The Twist Image Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.
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Can Stories Be Data? | Social Media Today

Can Stories Be Data? | Social Media Today | Digital Marketing & Communications | Scoop.it

Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter?

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How to Increase Your Google PageRank to 5: Part 1

How to Increase Your Google PageRank to 5: Part 1 | Digital Marketing & Communications | Scoop.it
How to Increase Your Google PageRank to 5 is a question many have asked themselves as Google PageRank is important to a website for a gaggle of reasons ( e.g.
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How to Use Social Media to Predict Marketing Trends | Social Media Today

How to Use Social Media to Predict Marketing Trends | Social Media Today | Digital Marketing & Communications | Scoop.it
In The Matrix, Keanu Reeve’s Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix. It’s taken just twelve years for reality to catch up.
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The Fleeting Value Of Content

The Fleeting Value Of Content | Digital Marketing & Communications | Scoop.it

Most content screams into an empty universe.

It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter, Facebook, YouTube, Google +, LinkedIn and more.

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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | Digital Marketing & Communications | Scoop.it
Tweets, likes and +1's are sending signals to search engines that content is relevant and valuable. SEO pros take note - search engines are changing their ways to account for social.
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Questions That Matter To Facebook Community Managers | Social Media Today

Questions That Matter To Facebook Community Managers | Social Media Today | Digital Marketing & Communications | Scoop.it
Community management has always been an integral part of an entire social media marketing campaign.
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Twitter said to be launching UK Promoted Trends, Tweets and Accounts next month

Twitter said to be launching UK Promoted Trends, Tweets and Accounts next month | Digital Marketing & Communications | Scoop.it
Twitter may open its advertising service to UK businesses and brands in October, providing them with opportunities to offer promoted tweets, trends and accounts to UK-based Twitter ...
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Microsoft And Twitter Renew Their Search Deal

Microsoft And Twitter Renew Their Search Deal | Digital Marketing & Communications | Scoop.it

Microsoft and Twitter have renewed the contract that will let Bingcontinue to use Twitter's real-time "firehose" in search results.
Read more: http://www.businessinsider.com/microsoft-and-twitter-renew-their-search-deal-2011-9?utm_source=dlvr.it&utm_medium=social&utm_campaign=sai#ixzz1XEzcTsQf

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How to Improve Your News Feed Ranking on Facebook

How to Improve Your News Feed Ranking on Facebook | Digital Marketing & Communications | Scoop.it
According to a research done by comScore called The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing, users on Facebook...
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Study Shows Twitter Button's Powerful Influence on Sharing

Study Shows Twitter Button's Powerful Influence on Sharing | Digital Marketing & Communications | Scoop.it
Sites that have implemented a Twitter "tweet" button are seven times more likely to have their content shared, a report from BrightEdge said Thursday.
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Social commerce deconstructed : where it’s at, where it’s going and what it means for brands – Simply Zesty - Simply Zesty

Social commerce deconstructed : where it’s at, where it’s going and what it means for brands – Simply Zesty - Simply Zesty | Digital Marketing & Communications | Scoop.it
More and more brands are looking at social commerce now, with new opportunities opening up every day to use social technologies to transform the shopp...
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Social Media Is a Journey, Not a Marathon or Sprint | Social Media Today

Social Media Is a Journey, Not a Marathon or Sprint | Social Media Today | Digital Marketing & Communications | Scoop.it
  Winding road There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise.
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A Framework for Social Analytics

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planner...
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