Digital Marketing & Communications
57.0K views | +0 today
Follow
Digital Marketing & Communications
This Topic Has Been Retired From Curation
Curated by Alex Butler
Your new post is loading...
Your new post is loading...
Scooped by Alex Butler
Scoop.it!

What F8 and the changes to Facebook mean for brands and marketers

What F8 and the changes to Facebook mean for brands and marketers | Digital Marketing & Communications | Scoop.it
Summary of the main changes to Facebook announced at F8 and what these mean to brands and marketers.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

6 Ways to Track the Impact of Social Media on Public Relations

6 Ways to Track the Impact of Social Media on Public Relations | Digital Marketing & Communications | Scoop.it
How to breakdown and calculate the different marketing costs when using social media, and how to show their impact on your public relations efforts.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Infographic: The ROI of social media / We Are Social

Infographic: The ROI of social media / We Are Social | Digital Marketing & Communications | Scoop.it
A great infographic from MDG looking at the ROI of social media:...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How to Start Your Own "Arab Spring"

How to Start Your Own "Arab Spring" | Digital Marketing & Communications | Scoop.it
Companies that do not become Social Enterprises will not survive this economic cycle. While transformation is part people, process and technology, this article looks at innovative technology that supports becoming a Social Enterprise.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Digital Marketing & Communications | Scoop.it
Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

1 Million Android and iOS apps have now been published: Report

1 Million Android and iOS apps have now been published: Report | Digital Marketing & Communications | Scoop.it
As the smartphone market continues to boom and device owners download an increasing number of applications, app discovery platform AppsFire today announced that there have now been ...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Facebook's Subscribe Button & Public Social Networking

Facebook's Subscribe Button & Public Social Networking | Digital Marketing & Communications | Scoop.it
It's been fascinating to watch the to and fro between Facebook and Google +, as the two products vie for social networking supremacy.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Facebook Announces New Feature - Subscribe Button

Facebook Announces New Feature - Subscribe Button | Digital Marketing & Communications | Scoop.it
Facebook has annouced the new Subscribe Button which helps you stay connected to people who you know but are not friends with.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Unusual Is Now the Usual | Relationship Economy

Unusual Is Now the Usual | Relationship Economy | Digital Marketing & Communications | Scoop.it
The reason why you must think this way is because the crowds are rejecting old beliefs which have created the status quo...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Twitter announces web analytics tool

Twitter announces web analytics tool | Digital Marketing & Communications | Scoop.it
Twitter has announced it will soon roll out a new Web Analytics tool for website owners, providing them with detailed...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Why You Need to Turn Your Content Marketing Upside Down

Why You Need to Turn Your Content Marketing Upside Down | Digital Marketing & Communications | Scoop.it
All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Analyzing Your Social Media Strategy -

Analyzing Your Social Media Strategy - | Digital Marketing & Communications | Scoop.it
For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Tumblr Reels in Big Traffic, Now 8x More Page Views Than Wordpress.com

Tumblr Reels in Big Traffic, Now 8x More Page Views Than Wordpress.com | Digital Marketing & Communications | Scoop.it
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How to Use Google Analytics <= Some basics

How to Use Google Analytics <= Some basics | Digital Marketing & Communications | Scoop.it
This article will show you how to use Google Analytics to analyze important website metrics like visits, pageviews, traffic, and more.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Twice As Much Google+ Data Is Shared Privately As Publicly: A Challenge to Facebook - Forbes

Twice As Much Google+ Data Is Shared Privately As Publicly: A Challenge to Facebook - Forbes | Digital Marketing & Communications | Scoop.it
Google+ combines elements of both Twitter and Facebook: it makes public messaging easy, like Twitter, but it also advances Facebook's friend model with a sophisticated contact management system that can restrict communication to certain groups of...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How To Fix Your Social Woes With A Content Strategy

How To Fix Your Social Woes With A Content Strategy | Digital Marketing & Communications | Scoop.it
I unfollowed someone on Twitter the other day for one tweet.It was from someone I like, but the post was from one of those automated daily link summary websites — you know, the ones that send out a link to a page of top stories shared by you and your friends.
My problem was how this person is using that service to auto-post a link to their site each day on Twitter. That kind of automated programming — no context, little content, no inspiration — just drives me nuts.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Ten Myths About Social Networking For Business - Christine Crandell - Forbes

Ten Myths About Social Networking For Business - Christine Crandell - Forbes | Digital Marketing & Communications | Scoop.it
There is so much noise about social media, much of it not
very helpful. Myths about how and why to use these networks abound, spread by
networking neophytes and so-called experts (like me) alike.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

STUDY: Most Companies Are Utterly Unprepared For A Social Media Crisis

STUDY: Most Companies Are Utterly Unprepared For A Social Media Crisis | Digital Marketing & Communications | Scoop.it

In a new study by the Altimeter Group, more than half of the 144 companies surveyed say they don't have a response plan if a real-time technology crisis strikes.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

10 Quick Facts You Should Know About Consumer Behavior on Facebook

Study from Constant Contact and Chadwick Martin Bailey analyzing the behavior of 1,491 consumers ages 18 and older throughout the United States.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Content Marketing and the Power of Story | Content Marketing World

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of year...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Your Online Reputation – You Should Be Proud of it

Your Online Reputation – You Should Be Proud of it | Digital Marketing & Communications | Scoop.it
If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Web Ink Now: Ten examples of QR codes for real time marketing

Web Ink Now: Ten examples of QR codes for real time marketing | Digital Marketing & Communications | Scoop.it
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular....
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Google+ Promise and Facebook

The Google+ Promise and Facebook | Digital Marketing & Communications | Scoop.it
With the recent launch of Google’s social network there has been a lot of discussion over whether this Google venture will actually take off, and whether it has the ability to supersede the biggest social network on the planet, Facebook.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

9 Facebook Marketing Success Stories You Should Model

9 Facebook Marketing Success Stories You Should Model | Digital Marketing & Communications | Scoop.it
Improve your Facebook marketing: Study the innovative Facebook marketing practices used by these companies.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How-to Get People to Click on Your Content

How-to Get People to Click on Your Content | Digital Marketing & Communications | Scoop.it
You spend a lot of time on your editorial content calendar, planning your marketing strategy and then you put your content out there and no one is clicking on it. What the hell? There are many blog...
more...
No comment yet.