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Pinterest's new 'article pins' allow users to create virtual reading rooms

Pinterest's new 'article pins' allow users to create virtual reading rooms | Digital Marketing & Communications | Scoop.it
In a move to make online news curation easier, Pinterest is aiming to create a home for sharing and saving content via the introduction of 'article pins'
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@Fantasy_5's curator insight, October 20, 2013 8:58 PM

I think that it's pretty awesome. Followers, wouldn't you agree?

 

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What Does Hummingbird Mean to SEO?

What Does Hummingbird Mean to SEO? | Digital Marketing & Communications | Scoop.it

The announcement of the new algorithm from Google known as Hummingbird is guaranteed to have sent many a site owner into a little panic last week. This is to be expected, following Panda and Penguin, two algorithms that affected many a site’s ranking, thanks to poor or duplicate quality content, bad links that may have been in an editorial or worse, paid for, and keyword stuffing.

However, there’s no need to view Hummingbird in a negative light. If you have a good site, with a decent link profile and quality content, then you won’t be affected. To begin with, it’s already been running for at least a month, or more like a few, if reports are to be believed. So what exactly does it do?

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Srinivas Ramarao's curator insight, October 14, 2013 10:10 AM

Jeez.. We are better off writing quality content than balancing keywords!

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Can Social Media Save NASA—And The Rest Of The Science World?

Can Social Media Save NASA—And The Rest Of The Science World? | Digital Marketing & Communications | Scoop.it

NASA turns 55 today, and to celebrate, the government is shutting it down. Because the United States Congress has failed to authorize continued spending, the federal government stops providing all but "essential" services. Unfortunately, unlike the postal service, air traffic management and armed forces, NASA and a number of other government science endeavors aren't considered essential.

But a growing number of people who follow NASA on social media, read science blogs, and share scientific articles with friends might disagree.

 

 

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Your Transparent Life: Facebook Makes All Posts Searchable

Your Transparent Life: Facebook Makes All Posts Searchable | Digital Marketing & Communications | Scoop.it
No longer restricted to people, places and Likes, Facebook's Graph Search now indexes posts, comments, locations and images.
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Meet Hummingbird: Google Just Revamped Search To Answer Your Long Questions Better

Meet Hummingbird: Google Just Revamped Search To Answer Your Long Questions Better | Digital Marketing & Communications | Scoop.it
Google has updated its core algorithm that controls the answers we get to queries on its search engine in a bid to make them work better for longer, more complex questions.
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The Hidden Value of Long Tail SEO

The Hidden Value of Long Tail SEO | Digital Marketing & Communications | Scoop.it

Is long tail SEO, really SEO?? Many experts are still divided over it.

The way I see it, you cannot ignore the power of long tail SEO. Your content strategy needs to have a focus on the future too and that is where targeting the right set of keywords for long tail SEO will help.

Few months back, Eric Enge explained the Long Tail Content for SEO quite nicely and showed us the difference between the old school of thought and the current process. A key message he shared is ‘create user centric content’.

 

 

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Customer Service on Twitter

Customer Service on Twitter | Digital Marketing & Communications | Scoop.it
The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses).
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Gretel Posadas's curator insight, September 18, 2013 8:47 AM

Customer Care via Twitter why not...

IOANNIS APOSTOLOU's curator insight, September 18, 2013 2:54 PM

Customer responsibility!!!

malek's comment, September 18, 2013 5:48 PM
@Ioannis: what a sharp insight? thumb up
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The Average Smartphone User Downloads 25 Apps

The Average Smartphone User Downloads 25 Apps | Digital Marketing & Communications | Scoop.it
This chart ranks the 10 countries where people download the most smartphone apps.
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Is It Finally Time to Bid Adieu to the Press Release?

Is It Finally Time to Bid Adieu to the Press Release? | Digital Marketing & Communications | Scoop.it
Are press releases really worth your while? Read some opinions from both sides of the fence.
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Level Up: Video Games Are The New Educational Hack

Level Up: Video Games Are The New Educational Hack | Digital Marketing & Communications | Scoop.it
National design competitions and penguin avatars are helping youth see success in math, coding and computational thinking.
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Jeff Stibel: 'The web is dead - and the app (thankfully) killed it'

Jeff Stibel: 'The web is dead - and the app (thankfully) killed it' | Digital Marketing & Communications | Scoop.it
Combined with apps, the newer, nimbler mobile net is making the internet a far more useful place
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eMedToday's curator insight, September 2, 2013 7:06 AM

One reason we're using apps instead of the web is that we are mobile. The other reason is even more important: we're suffering from information overload. Despite all the talk of " big data", too much of it is hard to digest. The brain evolved in a world of limited information; abundance causes havoc. There is simply too much on the internet and, although the web excels at finding information, it does a poor job of filtering it.


 

eMedToday's curator insight, September 2, 2013 7:07 AM

Pharma need to think apps. Here is why and why e detailing needs to be done on an mobile app.

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Apple’s App Store Rankings Algorithm Changed To Consider Ratings, And Possibly Engagement

Apple’s App Store Rankings Algorithm Changed To Consider Ratings, And Possibly Engagement | Digital Marketing & Communications | Scoop.it
Apple may be testing changes to its iTunes App Store ranking algorithms, which see it taking into account app ratings and other new factors in the App Store Top Chart rankings.
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30 Digital Marketing Statistics You Shouldn't Miss [INFOGRAPHIC] |

30 Digital Marketing Statistics You Shouldn't Miss [INFOGRAPHIC] | | Digital Marketing & Communications | Scoop.it
E-mail MarketingE-mails opened on smartphones and tablets have raised by 80% over the last 6 months.Average return for e-mail marketing investment is $44.25 for every dollar spent.85% of people would rather provide an e-mail for an e-book over a tweetBlog and Content Marketing Blog give sites more indexed pages and more indexed linksBlogs are 63% more likely to influence purchase decisions than magazines.Companies that blog more than 15 times per month get 5 times more traffic.The average content length for a page that ranks in top 10 position is 2000 words.If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.Posts with a title length of 10 to 18 words get more links.Articles with images get 94% more views.Companies that use infographics grow in average of 12%Companies see 55% increase in leads from increasing pages
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Cris Monde's comment, August 29, 2013 10:02 PM
Here's the original source of this post - http://www.myoptimind.com/30-digital-marketing-statistics-you-shouldnt-miss-2/
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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Digital Marketing & Communications | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.
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Professor Brey's curator insight, October 9, 2013 12:00 PM

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

Wendy Flanagan's curator insight, October 16, 2013 7:47 AM

Do you need to find out the personality of your marketing or PR team - will it be a good way to see the brand?

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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Digital Marketing & Communications | Scoop.it

Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.

 

We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data:

 

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IBM Smarter PlanetVoice: How IBM's Watson Will Transform Business And Society

IBM Smarter PlanetVoice: How IBM's Watson Will Transform Business And Society | Digital Marketing & Communications | Scoop.it

After Watson won on the TV quiz show Jeopardy!, a lot of people didn’t really understand what “Watson” was. They thought it was a particular piece of hardware: a glowing blue supercomputer that IBM built in one of its labs.

But now, as Watson comes of age and makes the transition from science experiment to a force to be reckoned with in business and society, I think it’s time to give people a new way of thinking about it. So here goes:

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The Science Behind Using Online Communities To Change Behavior | TechCrunch

The Science Behind Using Online Communities To Change Behavior | TechCrunch | Digital Marketing & Communications | Scoop.it
IIs it just me, or is it impossible to talk to technology entrepreneurs without mentioning user engagement and behavior? I’m a behavioral psychologist, so that might be why I keep having conversations about engagement, but I don’t think that’s the only reason. I think it’s because entrepreneurs have realized that behavior change and engagement is critical to technology development (and to everything else in our lives). Whether we’re trying to get people to download or keep playing our fantasy sports applications, convince ourselves to avoid that extra scoop of ice cream, or get our neighbor to stop hitting her snooze button at 5:00, 5:10, and 5:20 a.m., we understand how difficult it can be to engage people and change behavior.
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The Future of Search

The Future of Search | Digital Marketing & Communications | Scoop.it
Search is evolving to fit the needs of users who don’t just want a web site, but the actual answer to the question driving the search. To stay on top semantic search technologies are key.
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IOANNIS APOSTOLOU's curator insight, September 23, 2013 4:47 PM

Customer centered search!!!

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Pinterest gets into advertising with promoted pins experiment

Pinterest gets into advertising with promoted pins experiment | Digital Marketing & Communications | Scoop.it
Pinterest has announced a monetization experiment that will bring ads to its platform in the form of promoted pins from businesses. CEO and founder Ben Silbermann confessed that the ...
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:24 PM

Let's see it how it will goes!

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"The Healthcare revolution will not be televised"

My Presentation from Athens looking at 5 things digital can do to revolutionise pharmaceuticals (with a bit of Gil Scott Heron thrown in for good measure)

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Sophie Undreiner's curator insight, March 15, 2014 5:23 AM

@TedMed par Alex Butler

Vigisys's curator insight, November 2, 2014 5:10 AM

Une intéressante présentation (en anglais) qui aborde les principaux concepts qui seront fondateurs de l'e-santé à venir. Une belle inspiration pour le développement des futurs réseaux de santé numériques.

Harry Edwards's comment, June 8, 1:57 AM
Buy medical equipment products online , guaranteed lowest prices at online medical equipment store. We supply medical products in wholesale price across USA
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Smartphones and Tablets Have Doubled the Time We Spend Online in Just Three Years

Smartphones and Tablets Have Doubled the Time We Spend Online in Just Three Years | Digital Marketing & Communications | Scoop.it
Here's a pretty neat chart from comScore, via...
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Social Media and SEO Drive Inbound Marketing

Social Media and SEO Drive Inbound Marketing | Digital Marketing & Communications | Scoop.it
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.
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Martin (Marty) Smith's curator insight, September 4, 2013 8:24 AM

Yes social media and inbound marketing (content creation and curation) drive the new marketing, but never tire of seeing stats that prove it.

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How Twitter Learned to Love Advertising

How Twitter Learned to Love Advertising | Digital Marketing & Communications | Scoop.it
More than four years passed between the time Jack Dorsey composed the first-ever tweet and Twitter started running ads in 2010.
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How Pinterest Added 70M Users Without Rebuilding its Website

How Pinterest Added 70M Users Without Rebuilding its Website | Digital Marketing & Communications | Scoop.it
The surprising reason Pinterest's underlying technologies have remained mostly unchanged.
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Google's Keyword Research Tool: Top 3 Alternatives

Google's Keyword Research Tool: Top 3 Alternatives | Digital Marketing & Communications | Scoop.it

Unfortunately for everyone doing keyword research, Google is taking down their Adwords Keyword Tool, which many of us have been using and loving for quite a while. It’s unclear exactly when this is happening, but as of this writing it will be “in the coming months.

 

Arguably one of the biggest downfalls of losing Google Adwords’ Keyword Tool is that the tool is currently the best available free tool for keyword research out there. We’ll have to mourn the loss momentarily but our keyword research must continue! 

 

Thankfully, there are more fish in the sea. Keep reading and I’ll show you some viable free alternatives to our beloved Google Adwords Keyword Tool, along with pros and cons of each. 

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